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Every inner page has a description: how the world's top websites do
Of 413 of the world's most popular websites that we audited, 215 pass this check and 198 fall short.
52%
pass
215 of 413 sites
48%
fall short
198 of 413 sites
8 of 51
by how often it fails
1 is the most-failed check · area: Other pages
What this check means
Inner pages without a description leave the search engine to pick a snippet on its own.
Guide: How to write page titles and meta descriptions
Popular sites that fall short (198)
google.comyoutube.comapple.comtriplinkintl.comgooglevideo.comoffice.comcloud.microsoftfastly.netgooglesyndication.comyoutu.beadobe.comwordpress.orgamazonvideo.comblogspot.commozilla.orgnginx.orgt-online.dewordpress.comt.melencr.orgyandex.netadobe.ioduckdns.orgapache.orgtelekom.nettelegram.orgastrumu.iogoogle-analytics.comcreativecommons.orgforter.comscorecardresearch.comw3.orgpki.googsoundcloud.comdoi.orgafternic.comoracle.combbc.comroku.commts.ruweather.commit.edunist.govbbc.co.ukadtrafficquality.googlesourceforge.netcpanel.nethubspot.comgoogleblog.comwho.inttelegram.melaunchpad.netnature.comwww.gov.uksteampowered.comgamepass.comspringer.comanthropic.comdebian.orgharvard.edurubiconproject.comphp.netpaloaltonetworks.comok.ruwithgoogle.comokta.comgnu.orggmail.comtp-link.comcheckpoint.comdell.comweebly.comcdc.govdns.googlexboxlive.comnasa.govadobe.netyandex.comcalendly.comsubstack.com163.comsteamcommunity.comarxiv.orgmzstatic.comdyndns.orgg.pagetrendmicro.comdrom.rushein.comwalmart.comgoodreads.comwp.compushy.iobusinessinsider.comscribd.comsina.com.cnfoxnews.comtplinkcloud.comoraclecloud.comblogger.comgoogle.deshop.appdocker.comtaboola.comcapcut.commysql.commozilla.comfirefox.comoup.comgoogle.com.hkicloud-content.comslideshare.netwired.commedia.netca.govadriver.rutimeweb.rutarget.commaricopa.govcrpt.rutechcrunch.comezvizlife.comnintendo.comberkeley.edutelefonica.deampproject.orgverisign.comring.comservice.gov.ukivi.rutencent.comnike.comprimevideo.comspiegel.desupabase.cocbsnews.comlemonde.frbandcamp.comglobalsign.comitch.iooutbrain.comasus.compalmplaystore.com360.cnbitrix24.rurustore.rucnet.comwattpad.comlivejournal.comnikkei.com
And 48 more. The full list is in the data file.
Popular sites that pass (215)
cloudflare.comamazonaws.commicrosoft.comazure.comgithub.comwhatsapp.netbing.comwindows.netzoom.uswhatsapp.comgandi.netyahoo.comopera.comb-cdn.netvimeo.comntp.orgworkers.devf5.comsentry.ionginx.comui.comeuropa.eubit.lysamsung.comdropbox.comandroid.comwindows.comcloudflare-dns.comdiscord.ggcrashlytics.comnytimes.comsnapchat.comubuntu.comgravatar.commeraki.comshopify.compages.devdiscord.comkaspersky.combrave.comtheguardian.comunity3d.comhcaptcha.comstripe.compublicnode.comamplitude.comcriteo.comapplovin.comcisco.comsalesforce.comalidns.comdatadoghq.comcentinel-analytica.comslack.comhp.comlaunchdarkly.comonelink.meip-api.comgrammarly.comalibaba.commiui.comwiley.comcasalemedia.comzendesk.comvungle.comunisys.comsmartadserver.comea.comchatgpt.sitebilibili.combranch.ionvidia.comtradingview.comdotomi.comdynatrace.comelasticbeanstalk.comun.orgaliyun.comatlassian.netglobo.comstanford.edugitlab.comwps.comissuu.comopendns.comname.complesk.comduckduckgo.comaol.comline.mevisualstudio.comintel.comappsflyer.comspeedtest.netbraze.comhuawei.comcnbc.comddnss.deietf.orgnetangels.rueventbrite.comteamviewer.comopenstreetmap.orgstatista.comaddtoany.complaystation.comindiatimes.comklaviyo.cominmobi.comselectel.rufast.comcornell.edueset.comatlassian.comtime.comsophos.comdailymail.comuol.com.brsquarespace.comwix.commediatek.comdreamhost.comconviva.comvercel.appsupercell.comcloudns.netdigitalocean.comjquery.comflurry.comunesco.orghotjar.comsagepub.comintercom.iotrueconf.netoptimizely.comonetrust.comikea.comfree.frstackadapt.combox.comdoubleverify.comjotform.comnewrelic.commeta.comloc.govsknt.ruredhat.comsurveymonkey.comuber.comkick.com
And 65 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/site-desc"><img src="https://adnave.com/embed/site-desc.svg" alt="Share of the world's top websites that pass the check “Every inner page has a description”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Every inner page has a description: how the world's top websites do”, https://adnave.com/research/stats/site-desc
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