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An independent audit of okta.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 86 out of 100. The site lets the main AI assistants read it.
Growth Navigator · okta.com
11 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
A page should have one H1. Several of them blur what the page is about.
What to do: Keep one H1 and turn the others into H2 subheadings.
How to fix this: How to write page titles and meta descriptionsWhen pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Images without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastThat is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsThe page does not declare a favicon.
What to do: Add a favicon link so your brand shows in tabs, bookmarks and mobile results.
Paste inside the <head> of the page. Put the icon file at that address first.
<link rel="icon" href="/favicon.ico">
“Secure Identity for Employees, Customers, and AI | Okta”
“The Okta and Auth0 Platforms enable secure access, authentication, and automation — putting identity at the heart of business security and growth.”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.okta.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.okta.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, PostalAddress.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Secure Identity for Employees, Customers, and AI | Okta https://www.okta.com/ | 200 | 0.07s | 1,757 |
Search | Okta https://www.okta.com/search | 200 | 0.12s | 456 |
Secure Identity for Employees, Customers, and AI | Okta AU https://www.okta.com/en-au/ | 200 | 0.34s | 1,725 |
Identidade segura para funcionários, clientes e IA | Okta https://www.okta.com/pt-br/ | 200 | 0.24s | 1,980 |
Secure Identity for Employees, Customers, and AI | Okta https://www.okta.com/en-ca/ | 200 | 0.57s | 1,755 |
Le nouveau standard de l’identité numérique par Okta | Okta FR https://www.okta.com/fr-fr/ | 200 | 0.35s | 2,069 |
Okta DE | Identität für das Internet https://www.okta.com/de-de/ | 200 | 0.57s | 1,798 |
Secure Identity for Employees, Customers, and AI | Okta https://www.okta.com/en-in/ | 200 | 0.18s | 1,790 |
アイデンティティ管理でセキュリティを強化｜Okta https://www.okta.com/ja-jp/ | 200 | 0.28s | 762 |
인터넷 아이덴티티 - 제품, 솔루션, 소프트웨어 | Okta Identity Korea https://www.okta.com/ko-kr/ | 200 | 0.30s | 1,643 |
Identidad segura para empleados, clientes e IA | Okta https://www.okta.com/es-mx/ | 200 | 0.21s | 2,112 |
Secure Identity for Employees, Customers, and AI | Okta NL https://www.okta.com/en-nl/ | 200 | 0.10s | 1,838 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of okta.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.