Keyword Intelligence
The words and phrases your site is really targeting
How keyword extraction works
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Search engines work out what a site is about from the words it uses and where it puts them. Adnave does the same reading on your own pages and shows you the result, so you can compare what your site says with what you want to be found for.
Weighted by position
A phrase in a page title counts most, then headings, then the description, then ordinary text. This mirrors how much attention each part of a page gets from search engines and from people skimming results.
Phrases as well as single words
People search in phrases. The extractor looks at two- and three-word combinations as well as single words, and removes near-duplicates so each idea appears once.
Spread across the site
A term used on many pages says more about your site than one that fills a single page. Terms are ranked higher when they recur across the pages that were read.
Menus and footers left out
Navigation, headers and footers repeat on every page and say little about a page's subject, so they are ignored when the text is read.
Missed opportunities
If you use a phrase often but it never appears in a page title, Adnave points it out. Giving that phrase its own page, with a title that leads with it, is one of the most direct on-page improvements available.
Compare with a competitor
Run the same reading on a competitor to see which topics they emphasize and you do not.
Prominence is Adnave's own measure of emphasis on your site. It is not search volume. How often people search for a term is known only to the search engines, so no such number is shown or estimated here.