Competitor Intelligence

See where a competitor is stronger, and what they talk about that you do not

Run a site audit first

We compare a competitor against your own audit, so yours has to exist first.

Go to Site Audit

How the competitor comparison works

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Adnave audits a competitor's website exactly the way it audits yours, reading up to twelve pages of each, and puts the two results next to each other. Because both sites are measured by the same checks, the differences are like for like.

Score by score

Organic health, the page you entered, the other pages, technical setup, speed signals and link previews are compared one by one, with a clear mark showing who leads on each.

Topics they cover and you do not

The words and phrases each site emphasizes are extracted and compared. Anything prominent on their site and absent from yours is listed as a topic to consider covering.

Where you already stand apart

The reverse list shows what your site emphasizes that theirs does not. These are strengths worth keeping visible in titles and headings.

Shared ground

Terms both sites target are shown with each site's emphasis, so you can see where you compete head to head and who puts more weight on each term.

Content depth

Average words per page gives a rough sense of how much each site explains. A large gap often points to pages that deserve more detail.

Only what can be seen

Everything in the comparison is read directly from the public pages of both sites. Expect a competitor's brand and product names among their terms.

The comparison says nothing about either site's rankings, visitor numbers, backlinks or advertising budget. Those cannot be observed from outside, and Adnave does not guess at them.