Privacy

Using the tools without an account

You can use every tool without signing up. We do not set tracking cookies and we do not use advertising trackers.

When you check a website or an app, we fetch public information about it. We keep audits of well-known sites to build our published research. An audit you run as a visitor is not tied to you.

To prevent abuse we count requests per network address. The address is stored only as a scrambled value that cannot be turned back into the address, and the count is deleted within a day.

Files you load

The Apple sales report, the Google Search Console export and the Keyword Planner file are opened by your own browser. The files are never uploaded to us.

In the free tools nothing from them is saved. In a workspace you may choose to save a short summary of a report (the totals, the dates, and for Search Console your 25 most-clicked searches) by ticking a box. Without that tick nothing is sent or stored. You can delete a saved summary at any time.

If you connect Google Search Console

Only if you choose to. We ask Google for read-only access to Search Console and nothing else. Google's permission covers every property your Google account can see in Search Console; we read only the one you pick: daily clicks, impressions, click rate and position for up to 16 months, and the top searches, pages, countries and devices for the latest 28 finished days.

The access Google gives us is stored encrypted on our server and is never shown, exported or sent anywhere but Google. The figures are used only to show them to you and, if you have a workspace for the same site, in your weekly brief. They are not sold, shared, or used for advertising or to train AI models.

How long it is kept: the figures and the connection stay until you disconnect or delete your account; Search Console figures copied into your weekly brief are removed at the same moment. Disconnecting also asks Google to cancel our access. You can remove Adnave at any time from your Google account's security page as well.

If you connect App Store Connect

Only if you choose to. You give us a team key with the Sales and Reports role. Apple lets such a key read reports for every app in your team; we read only the app you pick: daily downloads (first-time, redownloads, updates and restores) by source and country, and App Store impressions and product page views.

The key is stored encrypted on our server and is never shown, exported or sent anywhere but Apple. An Admin key you may give for the one-time step that asks Apple to produce reports is used for that single request and not stored. The figures are used only to show them to you and, if your workspace is for the same app, in your weekly brief. They are not sold, shared, or used for advertising or to train AI models.

How long it is kept: the key and the figures stay until you disconnect or delete your account; figures copied into your weekly brief are removed at the same moment. We cannot cancel the key at Apple: revoke it in App Store Connect under Users and Access, Integrations.

If you set up a workspace

A workspace holds what you enter (your website, your app, up to three competitors, your markets, and what you tell us about your users and goals), the public figures we read for them each week, the changes between readings, and the recommendations with what you did about each.

Three things on a recommendation are optional and are stored with it only if you give them: whether you found it useful, why you dismissed it, and about how many minutes a change took you. We do not record whether or when you open a brief.

If you have agreed in writing to take part in a pilot, we look at those answers and at counts for your workspace (briefs written, figures read, recommendations, and what you did with them and when) to judge whether the brief is useful. Workspaces outside a pilot are not included.

How long it is kept: the original answers we read from Apple and from websites, 90 days; the figures and changes taken from them, 12 months; a report summary you chose to save, 12 months. These are kept for as long as the workspace exists, until you delete it: each weekly brief; each recommendation with the few figures it showed you, the readings shown when you reviewed a result, and any rating, reason or minutes you gave; and a dated record of what you did with each recommendation (accepted, dismissed, marked done, reviewed, rated).

Only you can see your workspace. You can download all of it as one file, and delete all of it at once, from the workspace page. Deleting your account deletes it too.

When a weekly brief is ready we send one short email, with a link that stops all our emails.

If you create an account

We store your name, your email address and a scrambled form of your password that cannot be turned back into the password. We store the audits you save, the competitors you compare, the apps you follow, and the websites you add to analytics.

We send email only for what you asked for: confirming your address, resetting a password, weekly reports on your sites and alerts about apps you follow. Every report and alert has a link that stops them.

A sign-in cookie keeps you logged in. It is used for nothing else.

Analytics for your own website

If you add our analytics script to your site, it counts page views without cookies and without identifying anyone. A visitor is recognised only within a single day, through a scrambled value that changes every day. Page views are deleted after about 13 months.

Who else receives data

No one. We do not sell or share personal data. The site runs on our own server. To measure things we contact public services such as Apple's App Store, Wikipedia and the websites you ask us to check; those requests contain the site or app you entered, never who you are.

Your controls

In Account settings you can download everything we hold about you as one file, change your details, and delete your account. Deleting removes your account, saved audits, shared report links, followed apps, your workspace and analytics for good.

Questions and requests

For any question about your data, or to ask us to correct or remove something, write to nippt.tech@gmail.com. We answer requests from anywhere, and you can always use the controls in Account settings without asking us.

Our crawler

Our crawler identifies itself as AdnaveBot and follows each site's robots.txt rules. Site owners can read how to control it on the page about our bot.