Guides
SEO guides in plain language
Each guide explains one group of problems the Adnave site audit finds, why it matters, and exactly how to fix it. No jargon, and no promises nobody can keep.
How to write page titles and meta descriptions
A practical SEO guide to page titles, meta descriptions and headings: the right length, what to put first, and the mistakes that cost clicks.
Read the guideHow to find and fix broken links on your website
Broken links waste visitors' time and search engines' visits. Learn how to find them, the three ways to fix each one, and how redirects should work.
Read the guideThin content: what it is and how to fix it
Pages with too little useful text rarely rank. Learn how to tell thin pages from short ones, and whether to expand, merge or hide each one.
Read the guideCore Web Vitals: how to make a slow website fast
What Largest Contentful Paint, layout shift and blocking time mean in plain language, what counts as good, and the fixes that make the biggest difference.
Read the guideHow to control how your link looks when it is shared
When your page is shared on WhatsApp, Facebook, LinkedIn or X, a few tags decide the title, text and picture. Here is how to set them correctly.
Read the guideAI search readiness: how to be found by AI assistants
A plain guide to answer engine optimization (AEO): letting AI crawlers in, telling machines who you are, and writing pages assistants can quote.
Read the guideWebsite SEO audit checklist: what to check and why
A complete, plain-language SEO audit checklist covering search basics, technical health, speed, sharing, AI search and ad tracking, in the order to fix them.
Read the guideSitemaps, robots.txt and getting pages indexed
How search engines discover your pages: what robots.txt and sitemap.xml do, how noindex and canonical tags work, and how to fix pages missing from Google.
Read the guideStructured data: a plain guide to schema markup
What structured data is, which schema types a small business needs, how it earns rich results in Google, and the mistakes that get it ignored.
Read the guideImage SEO: alt text, file size and layout shift
How to write alt text, choose image formats and sizes, and stop images slowing your pages or making the layout jump as they load.
Read the guideHTTPS and security headers for website owners
Why your site needs HTTPS, what mixed content is, and which security headers to turn on. A non-technical guide with what to ask your host for.
Read the guideWhat to set up before you spend on ads
Analytics, the Google Ads tag, Meta Pixel and TikTok Pixel explained: what each one does, why ads waste money without them, and the order to install them.
Read the guideApp Store Optimization (ASO): how to get your app found
A plain guide to ASO: the app name, subtitle, keywords, screenshots, ratings and updates that decide whether your app is found and installed.
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