How much text does a page need?
There is no magic number, but pages under about 200 words rarely rank for anything competitive. What matters is whether the page answers what the searcher came for. A contact page can be short. A page selling a service cannot.
What should I add to a thin page?
Write for the customer's questions, not for a word count.
- What exactly is offered, and who it is for.
- Prices, or how pricing works.
- How it works, step by step.
- Answers to the questions customers actually ask.
- Proof: examples, numbers, photos of real work.
Should I expand, merge or hide a thin page?
Expand it if the topic deserves its own page. Merge it into a stronger page if several thin pages cover the same subject. Hide it from search engines with a noindex tag if it must exist but has no value in search, such as a thank-you page.
What if the text is there but the audit cannot see it?
Some sites build their pages in the browser with scripts, so the page that first arrives is nearly empty. Search engines may see little of it. Ask your developer for server-side rendering or pre-rendering, so the text is in the page itself.