How long should a page title be?
Aim for 30 to 60 characters. Shorter titles are usually too vague to match what someone searched for, and longer ones are cut off in results, often in the middle of the important part.
Put the main thing people search for at the start and your brand name at the end. “Wedding flowers in Leeds | Bloom & Co” beats “Bloom & Co | Home”.
What makes a good meta description?
A description of 70 to 160 characters that says what the page offers and gives a reason to click. Search engines do not rank on it directly, but it decides how many people choose your result over the one above it.
If you leave it out, the search engine picks its own text from the page, and it is often a menu label or a cookie notice.
- Say what the visitor will get, in plain words.
- Include the phrase they searched for; it is shown in bold.
- Write a different description for every page.
Why does every page need its own title?
When several pages share a title, a search engine cannot tell which one to show and may show none of them well. Searchers cannot tell them apart either. Each page should describe its own subject, not the site as a whole.
How should headings be used?
Use one main heading (H1) per page that states the topic, close to what the title says. Break the rest of the page into sections with subheadings (H2) that use the words your customers use. Headings are how both people and search engines skim a page.