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An independent audit of amazonaws.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 87 out of 100. The site lets the main AI assistants read it.
Growth Navigator · aws.amazon.com
10 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Structured data found: ItemList, ListItem.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "aws.amazon.com",
"url": "https://aws.amazon.com",
"logo": "https://aws.amazon.com/your-logo.png"
}
</script>A “noindex” instruction keeps these pages out of Google. That is right for things like a cart or login page, and a problem for pages you want found.
What to do: Review the list and remove noindex from any page that should appear in search.
When someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Cloud Computing Services - Amazon Web Services (AWS)"> <meta property="og:description" content="Describe this page in one or two sentences."> <meta property="og:url" content="https://aws.amazon.com/"> <meta property="og:image" content="https://aws.amazon.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastThat is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastLinks shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Cloud Computing Services - Amazon Web Services (AWS)"> <meta property="og:description" content="Describe this page in one or two sentences."> <meta property="og:url" content="https://aws.amazon.com/"> <meta property="og:image" content="https://aws.amazon.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Cloud Computing Services - Amazon Web Services (AWS) > One or two sentences about what this site offers. ## Pages - [Cloud Computing Services - Amazon Web Services (AWS)](https://aws.amazon.com/) - [Cloud Computing Services - Amazon Web Services (AWS)](https://aws.amazon.com/?nc2=h_home) - [AWS Support and Customer Service Contact Info | Amazon Web Services](https://aws.amazon.com/contact-us/?nc2=h_ut_cu) - [AWS Marketplace: Homepage](https://aws.amazon.com/marketplace?nc2=h_utmp) - [AWS re:Invent 2026 | The Premier Cloud and AI Conference | Nov 30-Dec 4, Las Vegas](https://aws.amazon.com/events/reinvent/?nc2=h_l1_f) - [AWS re:Invent 2026 | Watch re:Invent live](https://aws.amazon.com/events/reinvent/livestream/?nc2=h_dsc_ex_s1) - [Build & Ship AI Agents: From Pilot to Production – AWS](https://aws.amazon.com/ai/build-ai-agents/?nc2=h_dsc_ex_s2) - [Get started fast with AWS | Free account and spending controls](https://aws.amazon.com/start-here/?nc2=h_dsc_ex_s3) - [Building a Data Foundation for Agentic AI | AWS Guide](https://aws.amazon.com/data/resources/data-foundation-for-agentic-ai/?nc2=h_dsc_ex_s4) - [Gartner | Magic Quadrant for Strategic Cloud Platform Services](https://aws.amazon.com/resources/analyst-reports/gartner/global-mq-ardm-26-magic-quadrant-for-strategic-cloud-platform-services/?nc2=h_dsc_ex_s5) - [AI Solutions for Small and Medium Businesses - AWS](https://aws.amazon.com/smart-business/solutions/artificial-intelligence-small-medium-business/?nc2=h_dsc_ex_s6) - [What’s New at AWS – Cloud Innovation & News](https://aws.amazon.com/new/?nc2=h_dsc_new)
“Cloud Computing Services - Amazon Web Services (AWS)”
“Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.”
“Get the greatest choice of cloud and AI capabilities”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://aws.amazon.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
2 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at aws.amazon.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
The server shrinks the page before sending it.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Cloud Computing Services - Amazon Web Services (AWS) https://aws.amazon.com/ | 200 | 0.05s | 1,451 |
Cloud Computing Services - Amazon Web Services (AWS) https://aws.amazon.com/?nc2=h_home | 200 | 0.11s | 1,451 |
AWS Support and Customer Service Contact Info | Amazon Web Services https://aws.amazon.com/contact-us/?nc2=h_ut_cu | 200 | 0.08s | 1,092 |
AWS Marketplace: Homepage https://aws.amazon.com/marketplace?nc2=h_utmp | 200 | 0.19s | 1,186 |
AWS re:Invent 2026 | The Premier Cloud and AI Conference | Nov 30-Dec 4, Las Vegas https://aws.amazon.com/events/reinvent/?nc2=h_l1_f | 200 | 0.03s | 1,315 |
AWS re:Invent 2026 | Watch re:Invent live https://aws.amazon.com/events/reinvent/livestream/?nc2=h_dsc_ex_s1 | 200 | 0.04s | 1,428 |
Build & Ship AI Agents: From Pilot to Production – AWS https://aws.amazon.com/ai/build-ai-agents/?nc2=h_dsc_ex_s2 | 200 | 0.10s | 1,645 |
Get started fast with AWS | Free account and spending controls https://aws.amazon.com/start-here/?nc2=h_dsc_ex_s3 | 200 | 0.06s | 1,986 |
Building a Data Foundation for Agentic AI | AWS Guide https://aws.amazon.com/data/resources/data-foundation-for-agentic-ai/?nc2=h_dsc_ex_s4 | 200 | 0.14s | 4,742 |
Gartner | Magic Quadrant for Strategic Cloud Platform Services https://aws.amazon.com/resources/analyst-reports/gartner/global-mq-ardm-26-magic-quadrant-for-strategic-cloud-platform-services/?nc2=h_dsc_ex_s5 | 200 | 0.04s | 1,217 |
AI Solutions for Small and Medium Businesses - AWS https://aws.amazon.com/smart-business/solutions/artificial-intelligence-small-medium-business/?nc2=h_dsc_ex_s6 | 200 | 0.14s | 1,800 |
What’s New at AWS – Cloud Innovation & News https://aws.amazon.com/new/?nc2=h_dsc_new | 200 | 0.07s | 841 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of amazonaws.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.