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An independent audit of branch.io, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 94 out of 100. The site lets the main AI assistants read it.
Growth Navigator · branch.io
5 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
“Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infras…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsWhen someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Mobile Measurement & Deep Linking Platform | Branch"> <meta property="og:description" content="Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps."> <meta property="og:url" content="https://www.branch.io/"> <meta property="og:image" content="https://www.branch.io/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftAssistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants“Mobile Measurement & Deep Linking Platform | Branch”
“Getting there is half the battle. Proving it is the other half.”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.branch.io/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.branch.io.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: WebPage, ReadAction, ImageObject, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Mobile Measurement & Deep Linking Platform | Branch https://www.branch.io/ | 200 | 0.08s | 774 |
Branch products | Mobile marketing & attribution solutions | Branch https://www.branch.io/products/ | 200 | 0.05s | 1,366 |
Beat the Challenges of Marketing Attribution With Clean Data https://www.branch.io/products/attribution/ | 200 | 0.13s | 1,180 |
Mobile Attribution Platform Built for Accuracy and Privacy https://www.branch.io/products/mobile-attribution/ | 200 | 0.19s | 1,099 |
Web Attribution for Web-to-App Journeys That Convert https://www.branch.io/products/web-attribution/ | 200 | 0.15s | 1,194 |
Cross-Platform Attribution That Proves What Drives Conversions https://www.branch.io/products/cross-platform-attribution/ | 200 | 0.15s | 1,199 |
Mobile Attribution Solution for SKAN: Prove iOS Ad ROI https://www.branch.io/products/skadnetwork-and-ios-measurement/ | 200 | 0.04s | 953 |
Grow Organic App Downloads With Proof of What Works https://www.branch.io/products/seo-and-geo-attribution/ | 200 | 0.07s | 934 |
CTV Ads That Drive App Installs, Measured Across Devices https://www.branch.io/products/ctv-attribution/ | 200 | 0.10s | 876 |
Improve App Engagement and Prove the Retention Lift https://www.branch.io/products/engagement/ | 200 | 0.03s | 1,329 |
Mobile Deep Linking for iOS and Android That Scales https://www.branch.io/products/deep-linking/ | 200 | 0.17s | 1,007 |
Link Website to App and Prove Every Web-to-App Conversion https://www.branch.io/products/web-to-app/ | 200 | 0.08s | 1,008 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of branch.io. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.