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An independent audit of nikkei.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 77 out of 100. Blocked from the site: ChatGPT, ChatGPT search, Claude, Perplexity, Google Gemini.
Growth Navigator · nikkei.com
18 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Structured data found: WebSite.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "nikkei.com",
"url": "https://www.nikkei.com",
"logo": "https://www.nikkei.com/your-logo.png"
}
</script>Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
“日本経済新聞 - ニュース・速報 最新情報”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptionsA “noindex” instruction keeps these pages out of Google. That is right for things like a cart or login page, and a problem for pages you want found.
What to do: Review the list and remove noindex from any page that should appear in search.
Pages with little text rarely rank for anything beyond the brand name.
What to do: Add useful text: what you offer, who it is for, prices, answers to common questions.
How to fix this: Thin content: what it is and how to fix itrobots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want those assistants' search to be able to cite you. Add to robots.txt and remove the matching Disallow lines. Training crawlers (GPTBot, ClaudeBot) are separate and can stay blocked. Google-Extended is a separate choice: allowing it lets Gemini both ground answers in your pages and train on them.
User-agent: OAI-SearchBot Allow: / User-agent: PerplexityBot Allow: /
Each page needs its own title to show in search results.
What to do: Give each page a unique title of 30 to 60 characters.
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThat is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastA description copied across pages tells searchers nothing about the one in front of them, and search engines usually replace it.
What to do: Write a description for each page that says what that page offers.
The site links to an old address that then redirects. Each one adds a wasted step for visitors and crawlers.
What to do: Update the links to point at the final address.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
What to do: Give each field a <label for="its-id">, or an aria-label if the design has no room for visible text.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsThe page does not declare a favicon.
What to do: Add a favicon link so your brand shows in tabs, bookmarks and mobile results.
Paste inside the <head> of the page. Put the icon file at that address first.
<link rel="icon" href="/favicon.ico">
An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# 日本経済新聞 - ニュース・速報 最新情報 > 日本経済新聞の電子版。日経や日経ＢＰの提供する経済、企業、国際、政治、マーケット、情報・通信、社会など各分野のニュース。ビジネス、マネー、IT、スポーツ、住宅、キャリアなどの専門情報も満載。 ## Pages - [日本経済新聞 - ニュース・速報 最新情報](https://www.nikkei.com/) - [検索 - 日本経済新聞](https://www.nikkei.com/search) - [日本経済新聞 朝刊・夕刊（有料会員限定） - 日本経済新聞](https://www.nikkei.com/paper/) - [NIKKEI LIVE - 日本経済新聞](https://www.nikkei.com/live?n_cid=DSPRM5200) - [Myニュース - 日本経済新聞](https://www.nikkei.com/mynews) - [日経会社情報DIGITAL : 日経電子版](https://www.nikkei.com/nkd/) - [日経人事ウオッチ](https://www.nikkei.com/jinji/all/) - [NIKKEI Prime｜朝刊/夕刊や日経電子版で伝えきれない情報を](https://www.nikkei.com/promotion/service/prime/) - [日経デジタルガバナンス - デジタル・AI時代のガバナンスを伝える](https://www.nikkei.com/prime/digital-governance) - [NIKKEI FT the World - FTから厳選した翻訳記事や映像](https://www.nikkei.com/prime/ft) - [日経GX - 脱炭素時代における変革のヒントを伝える](https://www.nikkei.com/prime/gx)
“日本経済新聞の電子版。日経や日経ＢＰの提供する経済、企業、国際、政治、マーケット、情報・通信、社会など各分野のニュース。ビジネス、マネー、IT、スポーツ、住宅、キャリアなどの専門情報も満載。”
“日本経済新聞トップ”
Subheadings help readers and search engines scan the page.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.nikkei.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.nikkei.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
日本経済新聞 - ニュース・速報 最新情報 https://www.nikkei.com/ | 200 | 0.03s | 214 |
検索 - 日本経済新聞 https://www.nikkei.com/search | 200 | 1.24s | 158 |
(no title) https://www.nikkei.com/login | 200 | 0.15s | 1 |
日本経済新聞 朝刊・夕刊（有料会員限定） - 日本経済新聞 https://www.nikkei.com/paper/ | 200 | 0.03s | 105 |
NIKKEI LIVE - 日本経済新聞 https://www.nikkei.com/live?n_cid=DSPRM5200 | 200 | 0.01s | 40 |
Myニュース - 日本経済新聞 https://www.nikkei.com/mynews | 200 | 1.92s | 180 |
日経会社情報DIGITAL : 日経電子版 https://www.nikkei.com/nkd/ | 200 | 0.90s | 803 |
日経人事ウオッチ https://www.nikkei.com/jinji/all/ | 200 | 0.73s | 379 |
NIKKEI Prime｜朝刊/夕刊や日経電子版で伝えきれない情報を https://www.nikkei.com/promotion/service/prime/ | 200 | 0.85s | 156 |
日経デジタルガバナンス - デジタル・AI時代のガバナンスを伝える https://www.nikkei.com/prime/digital-governance | 200 | 0.43s | 38 |
NIKKEI FT the World - FTから厳選した翻訳記事や映像 https://www.nikkei.com/prime/ft | 200 | 0.46s | 50 |
日経GX - 脱炭素時代における変革のヒントを伝える https://www.nikkei.com/prime/gx | 200 | 0.63s | 44 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsMeta Pixel is on the page.
Audit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of nikkei.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.