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An independent audit of tp-link.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 91 out of 100. The site lets the main AI assistants read it.
Growth Navigator · tp-link.com
8 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastThese headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Links shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="TP-Link: Your Smart Home, Simplified"> <meta property="og:description" content="We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected."> <meta property="og:url" content="https://www.tp-link.com/us/"> <meta property="og:image" content="https://www.tp-link.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# TP-Link: Your Smart Home, Simplified > We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected. ## Pages - [TP-Link: Your Smart Home, Simplified](https://www.tp-link.com/us/) - [TP-Link Product Support - Wireless Networking Equipment Support](https://www.tp-link.com/us/support/) - [Download Center | TP-Link](https://www.tp-link.com/us/support/download/) - [Support Videos | TP-Link](https://www.tp-link.com/us/support/setup-video/) - [TP-Link Frequently Asked Questions - FAQS](https://www.tp-link.com/us/support/faq/) - [TP-Link - Contact Technical Support](https://www.tp-link.com/us/support/contact-technical-support/) - [Join our TP-Link Brand Ambassador Program](https://www.tp-link.com/us/brandambassador/) - [TP-Link - Where to Buy - Product Distributors](https://www.tp-link.com/us/where-to-buy/) - [Choose Your Location | TP-Link](https://www.tp-link.com/us/choose-your-location/) - [What is WiFi 7? How Does WiFi 7 Work? | WiFi 7 Routers | TP-Link](https://www.tp-link.com/us/wifi7/) - [What is WiFi 6E? | TP-Link](https://www.tp-link.com/us/wifi-6e/) - [OneMesh - Flexibly Create a Whole-Home Wi-Fi | TP-Link](https://www.tp-link.com/us/onemesh/)
“TP-Link: Your Smart Home, Simplified”
“We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected.”
“TP-Link: Your Smart Home, Simplified”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.tp-link.com/us/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
2 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.tp-link.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Corporation, PostalAddress, Organization, WebSite, SearchAction.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
TP-Link: Your Smart Home, Simplified https://www.tp-link.com/us/ | 200 | 0.03s | 1,993 |
TP-Link Product Support - Wireless Networking Equipment Support https://www.tp-link.com/us/support/ | 200 | 0.05s | 1,522 |
Download Center | TP-Link https://www.tp-link.com/us/support/download/ | 200 | 0.55s | 5,626 |
Support Videos | TP-Link https://www.tp-link.com/us/support/setup-video/ | 200 | 0.31s | 3,753 |
TP-Link Frequently Asked Questions - FAQS https://www.tp-link.com/us/support/faq/ | 200 | 0.11s | 1,741 |
TP-Link - Contact Technical Support https://www.tp-link.com/us/support/contact-technical-support/ | 200 | 1.56s | 2,677 |
Join our TP-Link Brand Ambassador Program https://www.tp-link.com/us/brandambassador/ | 200 | 0.05s | 1,573 |
TP-Link - Where to Buy - Product Distributors https://www.tp-link.com/us/where-to-buy/ | 200 | 0.14s | 1,439 |
Choose Your Location | TP-Link https://www.tp-link.com/us/choose-your-location/ | 200 | 0.10s | 1,562 |
What is WiFi 7? How Does WiFi 7 Work? | WiFi 7 Routers | TP-Link https://www.tp-link.com/us/wifi7/ | 200 | 0.10s | 3,198 |
What is WiFi 6E? | TP-Link https://www.tp-link.com/us/wifi-6e/ | 200 | 0.05s | 2,387 |
OneMesh - Flexibly Create a Whole-Home Wi-Fi | TP-Link https://www.tp-link.com/us/onemesh/ | 200 | 0.02s | 2,010 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of tp-link.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.