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An independent audit of brave.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 92 out of 100. The site lets the main AI assistants read it.
Growth Navigator · brave.com
6 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
“The Brave browser is a fast, private and secure web browser for PC, Mac and mobile. Download now to enjoy a faster ad-free browsing experien…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftA single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Images without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# The browser that puts you first | Brave > The Brave browser is a fast, private and secure web browser for PC, Mac and mobile. Download now to enjoy a faster ad-free browsing experience that saves data and battery life by blocking tracking software. ## Pages - [The browser that puts you first | Brave](https://brave.com/) - [Brave Browser Download | Brave](https://brave.com/download/) - [Brave Private Web Browser, VPN - Apps on Google Play](https://brave.com/android/) - [Brave Browser & Search Engine App - App Store](https://brave.com/ios/) - [Brave Shields - Blocking Ads, Trackers & more | Brave](https://brave.com/shields/) - [Brave VPN: The secure, fast VPN, right in your browser | Brave](https://brave.com/firewall-vpn/) - [Privacy Protection & Security Features | Brave](https://brave.com/privacy-features/) - [Brave premium | Brave](https://brave.com/premium/) - [Brave Origin | Brave](https://brave.com/origin/) - [Brave Leo AI | Brave](https://brave.com/leo/) - [Brave Browser Features | Brave](https://brave.com/features/) - [See how Brave stacks up against the competition. | Brave](https://brave.com/compare/)
“The browser that puts you first | Brave”
“The browser that puts you first”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://brave.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
2 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at brave.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: WebSite, Organization, ImageObject, SearchAction, WebPage, BreadcrumbList, ListItem, SoftwareApplication.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
The browser that puts you first | Brave https://brave.com/ | 200 | 0.16s | 1,730 |
Brave Browser Download | Brave https://brave.com/download/ | 200 | 0.49s | 549 |
Brave Private Web Browser, VPN - Apps on Google Play https://brave.com/android/ | 200 | 0.17s | 911 |
Brave Browser & Search Engine App - App Store https://brave.com/ios/ | 200 | 0.30s | 4,896 |
Brave Shields - Blocking Ads, Trackers & more | Brave https://brave.com/shields/ | 200 | 0.20s | 1,137 |
Brave VPN: The secure, fast VPN, right in your browser | Brave https://brave.com/firewall-vpn/ | 200 | 0.20s | 2,253 |
Privacy Protection & Security Features | Brave https://brave.com/privacy-features/ | 200 | 0.17s | 1,748 |
Brave premium | Brave https://brave.com/premium/ | 200 | 0.16s | 749 |
Brave Origin | Brave https://brave.com/origin/ | 200 | 0.15s | 1,606 |
Brave Leo AI | Brave https://brave.com/leo/ | 200 | 0.15s | 1,405 |
Brave Browser Features | Brave https://brave.com/features/ | 200 | 0.23s | 891 |
See how Brave stacks up against the competition. | Brave https://brave.com/compare/ | 200 | 0.13s | 1,428 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of brave.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.