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An independent audit of windows.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 92 out of 100. The site lets the main AI assistants read it.
Growth Navigator · microsoft.com
6 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
“Experience the Windows difference with Windows 11 OS, Laptops, PCs & Apps | Microsoft Windows”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptionsStructured data found: VideoObject, FAQPage, Question, Answer.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "microsoft.com",
"url": "https://www.microsoft.com",
"logo": "https://www.microsoft.com/your-logo.png"
}
</script>A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Experience the Windows difference with Windows 11 OS, Laptops, PCs & Apps | Microsoft Windows > Power your possibilities with Windows PCs for work, creativity, gaming, and AI. Explore powerful features, built-in security, and more ways to do what you love. ## Pages - [Experience the Windows difference with Windows 11 OS, Laptops, PCs & Apps | Microsoft Windows](https://www.microsoft.com/en-us/windows/) - [Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps](https://www.microsoft.com/) - [Shop Windows Computers, PCs, AI-Powered Laptops, & More | Microsoft Windows](https://www.microsoft.com/en-us/windows/shop-pcs) - [Shop Everyday Productivity Laptops, Notebook Computers, & AI Laptops | Microsoft Windows](https://www.microsoft.com/en-us/windows/shop-pcs/windows-laptops) - [Shop Power Gaming PCs, Computers, and Laptops | Microsoft Windows](https://www.microsoft.com/en-us/windows/shop-pcs/gaming-pcs) - [Shop Premium Performance Laptops, Computers, PCs, and Tablets | Microsoft Windows](https://www.microsoft.com/en-us/windows/shop-pcs/high-performance-computers) - [Creator Pro PCs for Video Editing, Music Production & Graphic Design | Microsoft Windows](https://www.microsoft.com/en-us/windows/shop-pcs/creator-pcs) - [Core Essentials PCs & Laptops for Browsing, Streaming & More | Microsoft Windows](https://www.microsoft.com/en-us/windows/shop-pcs/essential-and-entry-level-pcs) - [Compare Windows 11 PCs & Laptops | Microsoft Windows](https://www.microsoft.com/en-us/windows/compare-devices) - [Windows Help & Support: Find Quick Answers & Helpful Resources | Microsoft Windows](https://www.microsoft.com/en-us/windows/help-and-support) - [Microsoft Windows for Business: AI Powered OS, Computers, and Apps | Microsoft](https://www.microsoft.com/en-us/windows/business)
“Power your possibilities with Windows PCs for work, creativity, gaming, and AI. Explore powerful features, built-in security, and more ways to do what you love.”
“POWER THE POSSIBILITIESPOWER THE POSSIBILITIES”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.microsoft.com/en-us/windows
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
3 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.microsoft.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
Every internal link we followed loads.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Experience the Windows difference with Windows 11 OS, Laptops, PCs & Apps | Microsoft Windows https://www.microsoft.com/en-us/windows/ | 200 | 0.12s | 1,477 |
Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps https://www.microsoft.com/ | 200 | 0.37s | 1,011 |
Shop Windows Computers, PCs, AI-Powered Laptops, & More | Microsoft Windows https://www.microsoft.com/en-us/windows/shop-pcs | 200 | 0.16s | 3,087 |
Shop Everyday Productivity Laptops, Notebook Computers, & AI Laptops | Microsoft Windows https://www.microsoft.com/en-us/windows/shop-pcs/windows-laptops | 200 | 0.58s | 2,034 |
Shop Power Gaming PCs, Computers, and Laptops | Microsoft Windows https://www.microsoft.com/en-us/windows/shop-pcs/gaming-pcs | 200 | 0.47s | 1,996 |
Shop Premium Performance Laptops, Computers, PCs, and Tablets | Microsoft Windows https://www.microsoft.com/en-us/windows/shop-pcs/high-performance-computers | 200 | 0.60s | 1,998 |
Creator Pro PCs for Video Editing, Music Production & Graphic Design | Microsoft Windows https://www.microsoft.com/en-us/windows/shop-pcs/creator-pcs | 200 | 0.16s | 1,986 |
Core Essentials PCs & Laptops for Browsing, Streaming & More | Microsoft Windows https://www.microsoft.com/en-us/windows/shop-pcs/essential-and-entry-level-pcs | 200 | 0.39s | 1,987 |
Compare Windows 11 PCs & Laptops | Microsoft Windows https://www.microsoft.com/en-us/windows/compare-devices | 200 | 0.28s | 635 |
Windows Help & Support: Find Quick Answers & Helpful Resources | Microsoft Windows https://www.microsoft.com/en-us/windows/help-and-support | 200 | 0.15s | 711 |
Microsoft Windows for Business: AI Powered OS, Computers, and Apps | Microsoft https://www.microsoft.com/en-us/windows/business | 200 | 0.07s | 1,835 |
(no title) https://www.microsoft.com/microsoft-365 | no answer | 0.00s | 0 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of windows.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.