Loading the report…
Loading the report…
An independent audit of nike.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 86 out of 100. The site lets the main AI assistants read it.
Growth Navigator · nike.com
11 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Slow first responses cost both rankings and ad conversions. Measured once from our server, so treat it as a rough signal.
What to do: Look at hosting quality, caching and a content delivery network.
How to fix this: Core Web Vitals: how to make a slow website fastEach page needs its own title to show in search results.
What to do: Give each page a unique title of 30 to 60 characters.
These scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastA single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsHeadings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.
An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Nike. Just Do It. Nike.com > Inspiring the world's athletes, Nike delivers innovative products, experiences and services. ## Pages - [Nike. Just Do It. Nike.com](https://www.nike.com/) - [Jordan. Nike.com](https://www.nike.com/jordan) - [Converse. Nike.com](https://www.nike.com/w/converse-akmjx) - [Nike Customer Service. Nike.com](https://www.nike.com/help) - [Member Orders. Nike.com](https://www.nike.com/orders/details/) - [What Are Nike's Shipping Options? | Nike Help](https://www.nike.com/help/a/shipping-delivery) - [What Is Nike's Return Policy? | Nike Help](https://www.nike.com/help/a/returns-policy) - [Can I Cancel or Change My Nike Order? | Nike Help](https://www.nike.com/help/a/change-cancel-order) - [How Do I Find the Right Size and Fit? | Nike Help](https://www.nike.com/help/a/size-charts) - [Nike Membership. Nike.com](https://www.nike.com/membership)
“Nike. Just Do It. Nike.com”
“Inspiring the world's athletes, Nike delivers innovative products, experiences and services.”
“GreatnessWrapped Up”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.nike.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
3 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.nike.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: WebPage, Organization, ContactPoint, WebSite, SearchAction.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Nike. Just Do It. Nike.com https://www.nike.com/ | 200 | 0.87s | 665 |
(no title) https://www.nike.com/accessibility | 200 | 1.26s | 259 |
Jordan. Nike.com https://www.nike.com/jordan | 200 | 1.36s | 355 |
Converse. Nike.com https://www.nike.com/w/converse-akmjx | 200 | 0.44s | 546 |
(no title) https://www.nike.com/retail | 200 | 1.99s | 251 |
Nike Customer Service. Nike.com https://www.nike.com/help | 200 | 0.46s | 263 |
Member Orders. Nike.com https://www.nike.com/orders/details/ | 200 | 0.21s | 251 |
What Are Nike's Shipping Options? | Nike Help https://www.nike.com/help/a/shipping-delivery | 200 | 0.35s | 263 |
What Is Nike's Return Policy? | Nike Help https://www.nike.com/help/a/returns-policy | 200 | 0.30s | 263 |
Can I Cancel or Change My Nike Order? | Nike Help https://www.nike.com/help/a/change-cancel-order | 200 | 0.26s | 263 |
How Do I Find the Right Size and Fit? | Nike Help https://www.nike.com/help/a/size-charts | 200 | 0.58s | 263 |
Nike Membership. Nike.com https://www.nike.com/membership | 200 | 0.64s | 523 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of nike.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.