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An independent audit of optimizely.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 54 checks. Organic health is 95 out of 100. The site lets the main AI assistants read it.
Growth Navigator · optimizely.com
6 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastAn icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants“Optimizely - AI to create and optimize digital experiences”
“Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.”
“You're free to growYou're free to growYou're free to growYou're free to growYou're free to grow”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
hreflang tags tell search engines which language version to show each searcher. A set that leaves out the page itself, or the fallback, is often ignored as a whole.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.optimizely.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.optimizely.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, ImageObject, WebSite.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Optimizely - AI to create and optimize digital experiences https://www.optimizely.com/ | 200 | 0.11s | 504 |
Get started with Optimizely https://www.optimizely.com/get-started/ | 200 | 0.17s | 65 |
Optimizely Content Management System (CMS) https://www.optimizely.com/products/content-management/ | 200 | 0.12s | 1,468 |
Optimizely Agentic Experimentation https://www.optimizely.com/products/experimentation/ | 200 | 0.05s | 1,131 |
Optimizely Agent Platform: The agent orchestration platform for enterprise marketing teams https://www.optimizely.com/products/ai/ | 200 | 0.22s | 1,599 |
Optimizely One products - DXP https://www.optimizely.com/products/ | 200 | 0.05s | 827 |
How The Royal Mint Hit 50% Conversion with Optimizely One https://www.optimizely.com/field-notes/customer-stories/royal-mint/ | 200 | 0.14s | 1,455 |
Cox Automotive cuts experiment analysis from weeks to minutes https://www.optimizely.com/field-notes/customer-stories/cox-automotive-analytics/ | 200 | 0.07s | 907 |
Diligent Swaps Thousands of Agency Costs for Agent Platform https://www.optimizely.com/field-notes/customer-stories/diligent-video/ | 200 | 0.11s | 1,552 |
L’Oréal Runs 200 Experiments a Year to Serve Every Customer https://www.optimizely.com/field-notes/customer-stories/loreal/ | 200 | 0.07s | 1,167 |
Connect your tools with Optimizely https://www.optimizely.com/connectors/ | 200 | 0.26s | 711 |
Plans and pricing for Optimizely products https://www.optimizely.com/plans | 200 | 0.07s | 292 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of optimizely.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.