dailymail.com: SEO audit and AI-search report

Step 1 · Organic

What is holding the site back in search

Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.

Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment

• Not set up for phones

  High priority

  There is no viewport tag, so phones show a shrunken desktop page. Google ranks using the mobile version.

  What to do: Add a viewport meta tag and make the layout responsive.

  Get the fix: Mobile viewport tag

  Paste inside the <head> of the page.

  <meta name="viewport" content="width=device-width, initial-scale=1">

  Copy

• Nothing tells machines who you are or what you offer

  High priority

  Structured data found: WebSite, CollectionPage, itemList, ListItem, NewsArticle.

  What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.

  Get the fix: Structured data naming your organisation

  Paste inside the <head> of the page. Fill in the name and logo address.

  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "dailymail.com",
    "url": "https://www.dailymail.com",
    "logo": "https://www.dailymail.com/your-logo.png"
  }
  </script>

  Copy

  How to fix this: Structured data: a plain guide to schema markup

• Server answered in 1.14 seconds

  Medium

  Slow first responses cost both rankings and ad conversions. Measured once from our server, so treat it as a rough signal.

  What to do: Look at hosting quality, caching and a content delivery network.

  How to fix this: Core Web Vitals: how to make a slow website fast

• Blocked from the site: ChatGPT, ChatGPT search, Claude, Perplexity, Google Gemini

  Medium

  robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.

  What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.

  Get the fix: robots.txt lines that let the blocked AI search crawlers in

  Only if you want those assistants' search to be able to cite you. Add to robots.txt and remove the matching Disallow lines. Training crawlers (GPTBot, ClaudeBot) are separate and can stay blocked. Google-Extended is a separate choice: allowing it lets Gemini both ground answers in your pages and train on them.

  User-agent: OAI-SearchBot
  Allow: /
  
  User-agent: PerplexityBot
  Allow: /

  Copy

  How to fix this: AI search readiness: how to be found by AI assistants

• 1 of 11 other pages have very little text

  Medium

  Pages under about 200 words rarely rank for anything.

  What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.

  Show the 1 address

  • https://www.dailymail.com/games/us/index.html

  How to fix this: Thin content: what it is and how to fix it

• Page code is 1,154 KB

  Medium

  That is heavy for the page code alone, before any images load.

  What to do: Remove unused code and inline data, and load non-essential parts later.

  How to fix this: Core Web Vitals: how to make a slow website fast

• 21 of 347 images have no description

  Low

  Images without alt text are invisible to search engines and to screen-reader users.

  What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.

  How to fix this: Image SEO: alt text, file size and layout shift

• Missing security headers: Strict-Transport-Security, X-Content-Type-Options

  Low

  These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.

  What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.

  Get the fix: Security headers

  For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.

  Header always set Strict-Transport-Security "max-age=31536000"
  Header always set X-Content-Type-Options "nosniff"

  Copy

  How to fix this: HTTPS and security headers for website owners

• 3 links with vague wording such as “view more”

  Low

  Search engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.

  What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.

• 3 form fields without a label

  Low

  A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.

  What to do: Give each field a <label for="its-id">, or an aria-label if the design has no room for visible text.

• 101 links or buttons with no name

  Low

  An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.

  What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.

• Page language not declared

  Low

  The page does not say which language it is written in.

  What to do: Add a lang attribute to the html tag, for example lang="en".

  Get the fix: Language attribute

  Change the opening <html> tag of every page. Use your own language code if it is not English.

  <html lang="en">

  Copy

• No X/Twitter card

  Low

  Links shared on X will show as plain text.

  What to do: Add a twitter:card meta tag (summary_large_image works for most pages).

  Get the fix: Link preview tags for this page

  Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.

  <meta property="og:type" content="website">
  <meta property="og:title" content="US Home | Daily Mail Online">
  <meta property="og:description" content="Daily Mail - get the latest breaking news, celebrity photos, viral videos, science &amp; tech news, and top stories from Daily Mail and the Daily Mail newspaper.">
  <meta property="og:url" content="https://www.dailymail.com/ushome/index.html">
  <meta property="og:image" content="https://www.dailymail.com/your-preview-image.png">
  <meta name="twitter:card" content="summary_large_image">

  Copy

  How to fix this: How to control how your link looks when it is shared

• Headings skip a level 24 times

  Low

  Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.

  What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.

Step 2 · Ads

Is the site ready for paid ads?

Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.

• Google Analytics not found

  High priority

  Without analytics you cannot see where visitors come from or what they do.

  What to do: Set up Google Analytics 4 and add its tag to every page.

  How to fix this: What to set up before you spend on ads

• Google Ads conversion tag not found

  High priority

  Google Ads cannot learn which clicks turn into customers without it.

  What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.

  How to fix this: What to set up before you spend on ads

• Meta Pixel not found

  High priority

  Facebook and Instagram ads need the Pixel to track sales and build audiences.

  What to do: Create a Pixel in Meta Events Manager and add it to every page.

  How to fix this: What to set up before you spend on ads

• TikTok Pixel not found

  Medium

  TikTok ads need the Pixel to measure results and optimize delivery.

  What to do: Create a Pixel in TikTok Ads Manager and add it to every page.

  How to fix this: What to set up before you spend on ads