cbsnews.com: SEO audit and AI-search report

An independent audit of cbsnews.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 85 out of 100. Blocked from the site: ChatGPT.

Growth Navigator · cbsnews.com

12 opportunities to improve

12 pages read in full, 30 more links checked

Organic health

out of 100

Ads readiness

out of 100

Page entered72

Other pages88

Technical health98

Speed92

Sharing100

AI search33

Ads readiness0

Authority66 / 100 · the #543 best-linked domain on the web See who links to itCited on 854 Wikipedia articlesDomain registered 1994Popularity: #693 of the top million sitesFrom open web data, not Google's own measure.

Your plan

Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.

1Nothing tells machines who you are or what you offerFix ready to pasteDo firstTakes minutes
2No main headingDo firstA few hours
3Meta description is long (206 characters)Worth doingTakes minutes
4Blocked from the site: ChatGPTWorth doingTakes minutes
51 of 11 other pages have no meta descriptionWorth doingA few hours
69 of 11 other pages have no main heading, or severalWorth doingA few hours

Step 1 · Organic

What is holding the site back in search

Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.

Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment

No main heading
High priority
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptions
Nothing tells machines who you are or what you offer
High priority
Structured data found: NewsMediaOrganization, ImageObject, ContactPoint, PostalAddress, WebSite, SearchAction, BreadcrumbList, ListItem.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Get the fix: Structured data naming your organisation
Paste inside the <head> of the page. Fill in the name and logo address.
```
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "cbsnews.com",
  "url": "https://www.cbsnews.com",
  "logo": "https://www.cbsnews.com/your-logo.png"
}
</script>
```
How to fix this: Structured data: a plain guide to schema markup
Meta description is long (206 characters)
Medium
“Stay informed on today's latest breaking news and exclusive scoops from CBS News. Follow current events in the U.S. and around the world, al…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptions
Blocked from the site: ChatGPT
Medium
robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
How to fix this: AI search readiness: how to be found by AI assistants
1 of 11 other pages have no meta description
Medium
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Show the 1 address
- https://www.cbsnews.com/crime/
How to fix this: How to write page titles and meta descriptions
9 of 11 other pages have no main heading, or several
Medium
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Show the 9 addresses
- https://www.cbsnews.com/us/
- https://www.cbsnews.com/midterms/
- https://www.cbsnews.com/world/
- https://www.cbsnews.com/politics/
- https://www.cbsnews.com/entertainment/
- https://www.cbsnews.com/healthwatch/
- https://www.cbsnews.com/moneywatch/
- https://www.cbsnews.com/crime/
- https://www.cbsnews.com/space/
How to fix this: How to write page titles and meta descriptions
Missing security header: Strict-Transport-Security
Low
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
Get the fix: Security headers
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
```
Header always set Strict-Transport-Security "max-age=31536000"
Header always set X-Content-Type-Options "nosniff"
```
How to fix this: HTTPS and security headers for website owners
Page code is 676 KB
Low
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fast
7 links with vague wording such as “more”
Low
Search engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
The page does not answer questions directly
Low
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants
Headings skip a level 2 times
Low
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.

No llms.txt file

Low

An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.

What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.

Get the fix: An llms.txt built from your pages

Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.

# CBS News | Breaking News, Top Stories & Exclusive Coverage

> Stay informed on today's latest breaking news and exclusive scoops from CBS News. Follow current events in the U.S. and around the world, along with trending stories in politics, health and more key topics.

## Pages

- [CBS News | Breaking News, Top Stories & Exclusive Coverage](https://www.cbsnews.com/)
- [U.S. News: Latest news, breaking news, today's news stories updated daily from CBS News](https://www.cbsnews.com/us/)
- [Live Updates: Trump says "we don't need a deal with Iran," as Tehran sticks to its demands](https://www.cbsnews.com/live-updates/iran-war-us-nuclear-strait-of-hormuz/)
- [10 takeaways from Trump's 60 Minutes interview: Why GOP lost the midterms, what went wrong on immigration and more - CBS News](https://www.cbsnews.com/news/10-takeaways-from-trump-60-minutes-interview/)
- [Midterm elections 2026 – Follow the latest updates CBS News Battleground tracker](https://www.cbsnews.com/midterms/)
- [World news: Latest news, breaking news, today's news stories from around the world, updated daily from CBS News](https://www.cbsnews.com/world/)
- [Politics News: Political parties, election news, policies, and news from the Trump administration from CBS News](https://www.cbsnews.com/politics/)
- [Entertainment news: Latest celebrity news, movies, TV shows, music and awards shows news from CBS News](https://www.cbsnews.com/entertainment/)
- [Stories from CBS News HealthWatch](https://www.cbsnews.com/healthwatch/)
- [MoneyWatch: Financial news, world finance and market news, your money, product recalls updated daily - CBS News](https://www.cbsnews.com/moneywatch/)
- [Crime news: Latest news on crime, corruption, scandals, and criminal misdeeds updated daily from CBS News](https://www.cbsnews.com/crime/)
- [Latest space news, headlines, analysis - CBS News](https://www.cbsnews.com/space/)

Download llms.txt

How to fix this: AI search readiness: how to be found by AI assistants

37 things already done well+

Page title is a good length
Good
“CBS News | Breaking News, Top Stories & Exclusive Coverage”
42 subheadings give the page structure
Good
Subheadings help readers and search engines scan the page.
Enough text to rank (1,295 words)
Good
The page gives search engines real content to work with.
All 41 images have descriptions
Good
Alt text helps image search and screen-reader users.
Page declares itself as HTML5
Good
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Character encoding declared
Good
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
One title, description and canonical each
Good
When a page carries two of the same tag, search engines pick one, and not always the one you meant. This usually comes from a theme and a plugin both adding it.
No redirect hidden in the page
Good
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Form fields have labels
Good
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
Links and buttons have names
Good
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
Secure connection (HTTPS)
Good
Visitors and search engines get a secure connection.
Page can appear in search results
Good
Nothing on the page blocks it from being indexed.
Set up for phones
Good
The page declares a mobile viewport.
Canonical address declared
Good
https://www.cbsnews.com/
Language declared (en-US)
Good
Search engines and screen readers know which language to expect.
robots.txt found
Good
Search engines have instructions for crawling the site.
Sitemap found
Good
Search engines have a list of your pages.
Structured data present
Good
4 structured data blocks found.
Insecure address redirects to the secure one
Good
Visitors who type http:// are moved to https automatically.
www and non-www lead to one address
Good
Both forms end at www.cbsnews.com.
Missing pages report “not found”
Good
A made-up address correctly returns a 404, so search engines can drop dead pages.
No insecure files on the secure page
Good
Images, scripts and styles all load over https.
Server answered in 0.42 seconds
Good
That is quick.
No scripts hold up the page
Good
Scripts are loaded without delaying what visitors see.
Compression is on
Good
The server shrinks the page before sending it.
Images reserve their space
Good
Width and height are set, so the page does not jump as images load.
Link previews are set up
Good
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
X/Twitter card set up
Good
Links shared on X show a rich preview.
Site icon declared
Good
Your icon appears in browser tabs and search results.
No broken links among 41 checked
Good
Every internal link we followed loads.
No other pages are hidden from search
Good
Checked 11 other pages.
Every other page has a title
Good
Checked 11 other pages.
Page titles are all different
Good
Checked 11 other pages.
Page descriptions are all different
Good
Checked 11 other pages.
Internal links point straight at their pages
Good
Checked 11 other pages.
No thin pages found
Good
Checked 11 other pages.
Other pages respond quickly
Good
Checked 11 other pages.

The 12 pages we read+

Page	Response	Time	Words
CBS News \| Breaking News, Top Stories & Exclusive Coverage https://www.cbsnews.com/	200	0.42s	1,295
U.S. News: Latest news, breaking news, today's news stories updated daily from CBS News https://www.cbsnews.com/us/	200	0.08s	823
Live Updates: Trump says "we don't need a deal with Iran," as Tehran sticks to its demands https://www.cbsnews.com/live-updates/iran-war-us-nuclear-strait-of-hormuz/	200	0.18s	5,989
10 takeaways from Trump's 60 Minutes interview: Why GOP lost the midterms, what went wrong on immigration and more - CBS News https://www.cbsnews.com/news/10-takeaways-from-trump-60-minutes-interview/	200	0.29s	2,552
Midterm elections 2026 – Follow the latest updates CBS News Battleground tracker https://www.cbsnews.com/midterms/	200	0.39s	575
World news: Latest news, breaking news, today's news stories from around the world, updated daily from CBS News https://www.cbsnews.com/world/	200	0.29s	887
Politics News: Political parties, election news, policies, and news from the Trump administration from CBS News https://www.cbsnews.com/politics/	200	0.45s	956
Entertainment news: Latest celebrity news, movies, TV shows, music and awards shows news from CBS News https://www.cbsnews.com/entertainment/	200	0.07s	1,016
Stories from CBS News HealthWatch https://www.cbsnews.com/healthwatch/	200	0.34s	632
MoneyWatch: Financial news, world finance and market news, your money, product recalls updated daily - CBS News https://www.cbsnews.com/moneywatch/	200	0.14s	694
Crime news: Latest news on crime, corruption, scandals, and criminal misdeeds updated daily from CBS News https://www.cbsnews.com/crime/	200	0.07s	760
Latest space news, headlines, analysis - CBS News https://www.cbsnews.com/space/	200	0.21s	906

Step 2 · Ads

Is the site ready for paid ads?

Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.

Google Analytics not found
High priority
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on ads
Google Ads conversion tag not found
High priority
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on ads
Meta Pixel not found
High priority
Facebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on ads
TikTok Pixel not found
Medium
TikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on ads

Audit run on Nov 13, 2026, 2:09 AM. It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.

How does your website compare?

Run the same audit on your own site, free. No sign-up needed.

This page reports only what our audit observed on public pages of cbsnews.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.

Loading the report…

cbsnews.com: SEO audit and AI-search report

Growth Navigator · cbsnews.com

12 opportunities to improve

12 pages read in full, 30 more links checked

Organic health

out of 100

Ads readiness

out of 100

Page entered72

Other pages88

Technical health98

Speed92

Sharing100

AI search33

Ads readiness0

Your plan

Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.

1Nothing tells machines who you are or what you offerFix ready to pasteDo firstTakes minutes
2No main headingDo firstA few hours
3Meta description is long (206 characters)Worth doingTakes minutes
4Blocked from the site: ChatGPTWorth doingTakes minutes
51 of 11 other pages have no meta descriptionWorth doingA few hours
69 of 11 other pages have no main heading, or severalWorth doingA few hours

Step 1 · Organic

What is holding the site back in search

Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.

Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment

No main heading
High priority
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptions
Nothing tells machines who you are or what you offer
High priority
Structured data found: NewsMediaOrganization, ImageObject, ContactPoint, PostalAddress, WebSite, SearchAction, BreadcrumbList, ListItem.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Get the fix: Structured data naming your organisation
Paste inside the <head> of the page. Fill in the name and logo address.
```
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "cbsnews.com",
  "url": "https://www.cbsnews.com",
  "logo": "https://www.cbsnews.com/your-logo.png"
}
</script>
```
How to fix this: Structured data: a plain guide to schema markup
Meta description is long (206 characters)
Medium
“Stay informed on today's latest breaking news and exclusive scoops from CBS News. Follow current events in the U.S. and around the world, al…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptions
Blocked from the site: ChatGPT
Medium
robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
How to fix this: AI search readiness: how to be found by AI assistants
1 of 11 other pages have no meta description
Medium
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Show the 1 address
- https://www.cbsnews.com/crime/
How to fix this: How to write page titles and meta descriptions
9 of 11 other pages have no main heading, or several
Medium
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Show the 9 addresses
- https://www.cbsnews.com/us/
- https://www.cbsnews.com/midterms/
- https://www.cbsnews.com/world/
- https://www.cbsnews.com/politics/
- https://www.cbsnews.com/entertainment/
- https://www.cbsnews.com/healthwatch/
- https://www.cbsnews.com/moneywatch/
- https://www.cbsnews.com/crime/
- https://www.cbsnews.com/space/
How to fix this: How to write page titles and meta descriptions
Missing security header: Strict-Transport-Security
Low
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
Get the fix: Security headers
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
```
Header always set Strict-Transport-Security "max-age=31536000"
Header always set X-Content-Type-Options "nosniff"
```
How to fix this: HTTPS and security headers for website owners
Page code is 676 KB
Low
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fast
7 links with vague wording such as “more”
Low
Search engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
The page does not answer questions directly
Low
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants
Headings skip a level 2 times
Low
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.

No llms.txt file

Low

An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.

What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.

Get the fix: An llms.txt built from your pages

Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.

# CBS News | Breaking News, Top Stories & Exclusive Coverage

> Stay informed on today's latest breaking news and exclusive scoops from CBS News. Follow current events in the U.S. and around the world, along with trending stories in politics, health and more key topics.

## Pages

- [CBS News | Breaking News, Top Stories & Exclusive Coverage](https://www.cbsnews.com/)
- [U.S. News: Latest news, breaking news, today's news stories updated daily from CBS News](https://www.cbsnews.com/us/)
- [Live Updates: Trump says "we don't need a deal with Iran," as Tehran sticks to its demands](https://www.cbsnews.com/live-updates/iran-war-us-nuclear-strait-of-hormuz/)
- [10 takeaways from Trump's 60 Minutes interview: Why GOP lost the midterms, what went wrong on immigration and more - CBS News](https://www.cbsnews.com/news/10-takeaways-from-trump-60-minutes-interview/)
- [Midterm elections 2026 – Follow the latest updates CBS News Battleground tracker](https://www.cbsnews.com/midterms/)
- [World news: Latest news, breaking news, today's news stories from around the world, updated daily from CBS News](https://www.cbsnews.com/world/)
- [Politics News: Political parties, election news, policies, and news from the Trump administration from CBS News](https://www.cbsnews.com/politics/)
- [Entertainment news: Latest celebrity news, movies, TV shows, music and awards shows news from CBS News](https://www.cbsnews.com/entertainment/)
- [Stories from CBS News HealthWatch](https://www.cbsnews.com/healthwatch/)
- [MoneyWatch: Financial news, world finance and market news, your money, product recalls updated daily - CBS News](https://www.cbsnews.com/moneywatch/)
- [Crime news: Latest news on crime, corruption, scandals, and criminal misdeeds updated daily from CBS News](https://www.cbsnews.com/crime/)
- [Latest space news, headlines, analysis - CBS News](https://www.cbsnews.com/space/)

Download llms.txt

How to fix this: AI search readiness: how to be found by AI assistants

37 things already done well+

Page title is a good length
Good
“CBS News | Breaking News, Top Stories & Exclusive Coverage”
42 subheadings give the page structure
Good
Subheadings help readers and search engines scan the page.
Enough text to rank (1,295 words)
Good
The page gives search engines real content to work with.
All 41 images have descriptions
Good
Alt text helps image search and screen-reader users.
Page declares itself as HTML5
Good
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Character encoding declared
Good
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
One title, description and canonical each
Good
When a page carries two of the same tag, search engines pick one, and not always the one you meant. This usually comes from a theme and a plugin both adding it.
No redirect hidden in the page
Good
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Form fields have labels
Good
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
Links and buttons have names
Good
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
Secure connection (HTTPS)
Good
Visitors and search engines get a secure connection.
Page can appear in search results
Good
Nothing on the page blocks it from being indexed.
Set up for phones
Good
The page declares a mobile viewport.
Canonical address declared
Good
https://www.cbsnews.com/
Language declared (en-US)
Good
Search engines and screen readers know which language to expect.
robots.txt found
Good
Search engines have instructions for crawling the site.
Sitemap found
Good
Search engines have a list of your pages.
Structured data present
Good
4 structured data blocks found.
Insecure address redirects to the secure one
Good
Visitors who type http:// are moved to https automatically.
www and non-www lead to one address
Good
Both forms end at www.cbsnews.com.
Missing pages report “not found”
Good
A made-up address correctly returns a 404, so search engines can drop dead pages.
No insecure files on the secure page
Good
Images, scripts and styles all load over https.
Server answered in 0.42 seconds
Good
That is quick.
No scripts hold up the page
Good
Scripts are loaded without delaying what visitors see.
Compression is on
Good
The server shrinks the page before sending it.
Images reserve their space
Good
Width and height are set, so the page does not jump as images load.
Link previews are set up
Good
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
X/Twitter card set up
Good
Links shared on X show a rich preview.
Site icon declared
Good
Your icon appears in browser tabs and search results.
No broken links among 41 checked
Good
Every internal link we followed loads.
No other pages are hidden from search
Good
Checked 11 other pages.
Every other page has a title
Good
Checked 11 other pages.
Page titles are all different
Good
Checked 11 other pages.
Page descriptions are all different
Good
Checked 11 other pages.
Internal links point straight at their pages
Good
Checked 11 other pages.
No thin pages found
Good
Checked 11 other pages.
Other pages respond quickly
Good
Checked 11 other pages.

The 12 pages we read+

Page	Response	Time	Words
CBS News \| Breaking News, Top Stories & Exclusive Coverage https://www.cbsnews.com/	200	0.42s	1,295
U.S. News: Latest news, breaking news, today's news stories updated daily from CBS News https://www.cbsnews.com/us/	200	0.08s	823
Live Updates: Trump says "we don't need a deal with Iran," as Tehran sticks to its demands https://www.cbsnews.com/live-updates/iran-war-us-nuclear-strait-of-hormuz/	200	0.18s	5,989
10 takeaways from Trump's 60 Minutes interview: Why GOP lost the midterms, what went wrong on immigration and more - CBS News https://www.cbsnews.com/news/10-takeaways-from-trump-60-minutes-interview/	200	0.29s	2,552
Midterm elections 2026 – Follow the latest updates CBS News Battleground tracker https://www.cbsnews.com/midterms/	200	0.39s	575
World news: Latest news, breaking news, today's news stories from around the world, updated daily from CBS News https://www.cbsnews.com/world/	200	0.29s	887
Politics News: Political parties, election news, policies, and news from the Trump administration from CBS News https://www.cbsnews.com/politics/	200	0.45s	956
Entertainment news: Latest celebrity news, movies, TV shows, music and awards shows news from CBS News https://www.cbsnews.com/entertainment/	200	0.07s	1,016
Stories from CBS News HealthWatch https://www.cbsnews.com/healthwatch/	200	0.34s	632
MoneyWatch: Financial news, world finance and market news, your money, product recalls updated daily - CBS News https://www.cbsnews.com/moneywatch/	200	0.14s	694
Crime news: Latest news on crime, corruption, scandals, and criminal misdeeds updated daily from CBS News https://www.cbsnews.com/crime/	200	0.07s	760
Latest space news, headlines, analysis - CBS News https://www.cbsnews.com/space/	200	0.21s	906

Step 2 · Ads

Is the site ready for paid ads?

Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.

Google Analytics not found
High priority
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on ads
Google Ads conversion tag not found
High priority
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on ads
Meta Pixel not found
High priority
Facebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on ads
TikTok Pixel not found
Medium
TikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on ads

How does your website compare?

Run the same audit on your own site, free. No sign-up needed.

This page reports only what our audit observed on public pages of cbsnews.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.

cbsnews.com: SEO audit and AI-search report

Your plan

What is holding the site back in search

No main heading

Nothing tells machines who you are or what you offer

Meta description is long (206 characters)

Blocked from the site: ChatGPT

1 of 11 other pages have no meta description

9 of 11 other pages have no main heading, or several

Missing security header: Strict-Transport-Security

Page code is 676 KB

7 links with vague wording such as “more”

The page does not answer questions directly

Headings skip a level 2 times

No llms.txt file

Page title is a good length

42 subheadings give the page structure

Enough text to rank (1,295 words)

All 41 images have descriptions

Page declares itself as HTML5

Character encoding declared

One title, description and canonical each

No redirect hidden in the page

Form fields have labels

Links and buttons have names

Secure connection (HTTPS)

Page can appear in search results

Set up for phones

Canonical address declared

Language declared (en-US)

robots.txt found

Sitemap found

Structured data present

Insecure address redirects to the secure one

www and non-www lead to one address

Missing pages report “not found”

No insecure files on the secure page

Server answered in 0.42 seconds

No scripts hold up the page

Compression is on

Images reserve their space

Link previews are set up

X/Twitter card set up

Site icon declared

No broken links among 41 checked

No other pages are hidden from search

Every other page has a title

Page titles are all different

Page descriptions are all different

Internal links point straight at their pages

No thin pages found

Other pages respond quickly

Is the site ready for paid ads?

Google Analytics not found

Google Ads conversion tag not found

Meta Pixel not found

TikTok Pixel not found

How does your website compare?

cbsnews.com: SEO audit and AI-search report

Your plan

What is holding the site back in search

No main heading

Nothing tells machines who you are or what you offer

Meta description is long (206 characters)

Blocked from the site: ChatGPT

1 of 11 other pages have no meta description

9 of 11 other pages have no main heading, or several

Missing security header: Strict-Transport-Security

Page code is 676 KB

7 links with vague wording such as “more”

The page does not answer questions directly

Headings skip a level 2 times

No llms.txt file

Page title is a good length

42 subheadings give the page structure

Enough text to rank (1,295 words)

All 41 images have descriptions

Page declares itself as HTML5

Character encoding declared

One title, description and canonical each