bilibili.com: SEO audit and AI-search report

An independent audit of bilibili.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 69 out of 100. The site lets the main AI assistants read it.

Growth Navigator · bilibili.com

17 opportunities to improve

12 pages read in full, 30 more links checked

Organic health

out of 100

Ads readiness

out of 100

Page entered50

Other pages74

Technical health84

Speed73

Sharing27

AI search58

Ads readiness0

Authority62 / 100 · the #1,020 best-linked domain on the web See who links to itCited on 752 Wikipedia articlesDomain registered 2004Popularity: #356 of the top million sitesFrom open web data, not Google's own measure.

Your plan

Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.

1Not set up for phonesFix ready to pasteDo firstTakes minutes
2Link preview is missing its title, description, imageFix ready to pasteDo firstTakes minutes
3Nothing tells machines who you are or what you offerFix ready to pasteDo firstTakes minutes
4No main headingDo firstA few hours
5Almost no readable text in the pageDo firstLonger job
69 of 11 other pages have very little textDo firstLonger job

Step 1 · Organic

What is holding the site back in search

Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.

Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment

Almost no readable text in the page
High priority
Only 19 words arrive with the page; the rest is built in the browser by scripts. Search engines may see very little.
What to do: Have the site send its main text in the page itself (server-side rendering or pre-rendering).
How to fix this: Thin content: what it is and how to fix it
Not set up for phones
High priority
There is no viewport tag, so phones show a shrunken desktop page. Google ranks using the mobile version.
What to do: Add a viewport meta tag and make the layout responsive.
Get the fix: Mobile viewport tag
Paste inside the <head> of the page.
```
<meta name="viewport" content="width=device-width, initial-scale=1">
```

Link preview is missing its title, description, image

High priority

When someone shares the page, the preview will look bare or use the wrong image.

What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.

Get the fix: Link preview tags for this page

Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.

<meta property="og:type" content="website">
<meta property="og:title" content="bilibili">
<meta property="og:description" content="哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。">
<meta property="og:url" content="https://www.bilibili.com/zh-Hans">
<meta property="og:image" content="https://www.bilibili.com/your-preview-image.png">
<meta name="twitter:card" content="summary_large_image">

How to fix this: How to control how your link looks when it is shared

No main heading
High priority
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptions
Nothing tells machines who you are or what you offer
High priority
There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Get the fix: Structured data naming your organisation
Paste inside the <head> of the page. Fill in the name and logo address.
```
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "bilibili.com",
  "url": "https://www.bilibili.com",
  "logo": "https://www.bilibili.com/your-logo.png"
}
</script>
```
How to fix this: Structured data: a plain guide to schema markup
9 of 11 other pages have very little text
High priority
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
Show the 9 addresses
- https://www.bilibili.com/zh-Hans/video/BV1u6WT6aERu
- https://www.bilibili.com/zh-Hans/video/BV1P34q61EgJ
- https://www.bilibili.com/zh-Hans/video/BV1CU4q6EEjj
- https://www.bilibili.com/zh-Hans/video/BV17q4V6zEZN
- https://www.bilibili.com/zh-Hans/video/BV1pXW86QETz
- https://www.bilibili.com/zh-Hans/video/BV1PvW96pEXL
- https://www.bilibili.com/zh-Hans/video/BV1XLWM6qEGS
- https://www.bilibili.com/zh-Hans/video/BV1J5WN6rECp
- https://www.bilibili.com/
How to fix this: Thin content: what it is and how to fix it
Page title is short (8 characters)
Medium
“bilibili”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptions
1 of 11 other pages share a title with another page
Medium
When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Show the 1 address
- https://www.bilibili.com/
How to fix this: How to write page titles and meta descriptions
1 of 11 other pages took over 2 seconds to respond
Medium
Measured once from our server, so treat it as a rough signal. Slow pages lose visitors and rank lower.
What to do: Look at caching and hosting for these pages in particular.
Show the 1 address
- https://www.bilibili.com/zh-Hans/video/BV1kzWy6oEJb
How to fix this: Core Web Vitals: how to make a slow website fast
11 of 11 images have no stated size
Medium
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shift
3 scripts hold up the page
Low
These scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fast
1 of 11 other pages have no main heading, or several
Low
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Show the 1 address
- https://www.bilibili.com/
How to fix this: How to write page titles and meta descriptions
No structured data
Low
Structured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Get the fix: Structured data naming your organisation
Paste inside the <head> of the page. Fill in the name and logo address.
```
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "bilibili.com",
  "url": "https://www.bilibili.com",
  "logo": "https://www.bilibili.com/your-logo.png"
}
</script>
```
How to fix this: Structured data: a plain guide to schema markup
Missing security headers: Strict-Transport-Security, X-Content-Type-Options
Low
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
Get the fix: Security headers
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
```
Header always set Strict-Transport-Security "max-age=31536000"
Header always set X-Content-Type-Options "nosniff"
```
How to fix this: HTTPS and security headers for website owners
Few or no subheadings
Low
Only 0 H2 subheadings found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptions

No X/Twitter card

Low

Links shared on X will show as plain text.

What to do: Add a twitter:card meta tag (summary_large_image works for most pages).

Get the fix: Link preview tags for this page

Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.

<meta property="og:type" content="website">
<meta property="og:title" content="bilibili">
<meta property="og:description" content="哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。">
<meta property="og:url" content="https://www.bilibili.com/zh-Hans">
<meta property="og:image" content="https://www.bilibili.com/your-preview-image.png">
<meta name="twitter:card" content="summary_large_image">

How to fix this: How to control how your link looks when it is shared

The page does not answer questions directly
Low
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants

23 things already done well+

Meta description is a good length
Good
“哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。”
All 11 images have descriptions
Good
Alt text helps image search and screen-reader users.
Links say where they lead
Good
No links on the page use wording like “click here”.
Secure connection (HTTPS)
Good
Visitors and search engines get a secure connection.
Page can appear in search results
Good
Nothing on the page blocks it from being indexed.
Canonical address declared
Good
https://www.bilibili.com/
Language declared (zh-CN)
Good
Search engines and screen readers know which language to expect.
robots.txt found
Good
Search engines have instructions for crawling the site.
Sitemap found
Good
Search engines have a list of your pages.
Insecure address redirects to the secure one
Good
Visitors who type http:// are moved to https automatically.
www and non-www lead to one address
Good
Both forms end at www.bilibili.com.
Missing pages report “not found”
Good
A made-up address correctly returns a 404, so search engines can drop dead pages.
No insecure files on the secure page
Good
Images, scripts and styles all load over https.
Server answered in 0.50 seconds
Good
That is quick.
Page code is 129 KB
Good
A reasonable size for the page itself, before images.
Compression is on
Good
The server shrinks the page before sending it.
Site icon declared
Good
Your icon appears in browser tabs and search results.
AI assistants are allowed to read the site
Good
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
llms.txt provided
Good
The site offers a plain-text summary for AI assistants.
No broken links among 41 checked
Good
Every internal link we followed loads.
No other pages are hidden from search
Good
Checked 11 other pages.
Every other page has a title
Good
Checked 11 other pages.
Every other page has a meta description
Good
Checked 11 other pages.

The 12 pages we read+

Page	Response	Time	Words
bilibili https://www.bilibili.com/zh-Hans	200	0.50s	19
[GOING SEVENTEEN] EP.166 盗贼 #1_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1kzWy6oEJb	200	2.85s	1,750
《花园比比》：科古比古带你重温童年回忆_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1u6WT6aERu	200	0.78s	147
「时间啊，向前！」EX-8突袭理雪维三人半挂机简单好抄 https://www.bilibili.com/zh-Hans/video/BV1wWWp6bE7G	200	0.85s	278
我居然挑战用嘴玩影之刃零！？游戏生涯最痛苦的一集_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1P34q61EgJ	200	0.70s	141
荒野求生24小时！全国最大野人区...到底什么样？_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1CU4q6EEjj	200	0.71s	115
荒坂废案②｜亚当·重锤消失的专属武器、前置剧情和漩涡帮同盟_哔哩哔哩bilibili_赛博朋克2077_游戏杂谈 https://www.bilibili.com/zh-Hans/video/BV17q4V6zEZN	200	0.80s	130
超越巅峰M7的武器出现了（我没有开玩笑）_游戏热门视频 https://www.bilibili.com/zh-Hans/video/BV1pXW86QETz	200	0.76s	121
【张靓颖】《不知道说什么》全程纪录片_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1PvW96pEXL	200	0.72s	121
⚡超⚡级⚡龙⚡回⚡首⚡_游戏热门视频 https://www.bilibili.com/zh-Hans/video/BV1XLWM6qEGS	200	0.54s	127
借朋友的劳斯莱斯库里南，带徐总去吃汉堡🍔_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1J5WN6rECp	200	0.73s	116
bilibili https://www.bilibili.com/	200	0.58s	19

Step 2 · Ads

Is the site ready for paid ads?

Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.

Google Analytics not found
High priority
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on ads
Google Ads conversion tag not found
High priority
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on ads
Meta Pixel not found
High priority
Facebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on ads
TikTok Pixel not found
Medium
TikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on ads

Audit run on Nov 12, 2026, 9:48 PM. It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.

How does your website compare?

Run the same audit on your own site, free. No sign-up needed.

This page reports only what our audit observed on public pages of bilibili.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.

Loading the report…

bilibili.com: SEO audit and AI-search report

Growth Navigator · bilibili.com

17 opportunities to improve

12 pages read in full, 30 more links checked

Organic health

out of 100

Ads readiness

out of 100

Page entered50

Other pages74

Technical health84

Speed73

Sharing27

AI search58

Ads readiness0

Your plan

Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.

1Not set up for phonesFix ready to pasteDo firstTakes minutes
2Link preview is missing its title, description, imageFix ready to pasteDo firstTakes minutes
3Nothing tells machines who you are or what you offerFix ready to pasteDo firstTakes minutes
4No main headingDo firstA few hours
5Almost no readable text in the pageDo firstLonger job
69 of 11 other pages have very little textDo firstLonger job

Step 1 · Organic

What is holding the site back in search

Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.

Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment

Almost no readable text in the page
High priority
Only 19 words arrive with the page; the rest is built in the browser by scripts. Search engines may see very little.
What to do: Have the site send its main text in the page itself (server-side rendering or pre-rendering).
How to fix this: Thin content: what it is and how to fix it
Not set up for phones
High priority
There is no viewport tag, so phones show a shrunken desktop page. Google ranks using the mobile version.
What to do: Add a viewport meta tag and make the layout responsive.
Get the fix: Mobile viewport tag
Paste inside the <head> of the page.
```
<meta name="viewport" content="width=device-width, initial-scale=1">
```

Link preview is missing its title, description, image

High priority

When someone shares the page, the preview will look bare or use the wrong image.

What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.

Get the fix: Link preview tags for this page

Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.

<meta property="og:type" content="website">
<meta property="og:title" content="bilibili">
<meta property="og:description" content="哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。">
<meta property="og:url" content="https://www.bilibili.com/zh-Hans">
<meta property="og:image" content="https://www.bilibili.com/your-preview-image.png">
<meta name="twitter:card" content="summary_large_image">

How to fix this: How to control how your link looks when it is shared

No main heading
High priority
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptions
Nothing tells machines who you are or what you offer
High priority
There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Get the fix: Structured data naming your organisation
Paste inside the <head> of the page. Fill in the name and logo address.
```
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "bilibili.com",
  "url": "https://www.bilibili.com",
  "logo": "https://www.bilibili.com/your-logo.png"
}
</script>
```
How to fix this: Structured data: a plain guide to schema markup
9 of 11 other pages have very little text
High priority
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
Show the 9 addresses
- https://www.bilibili.com/zh-Hans/video/BV1u6WT6aERu
- https://www.bilibili.com/zh-Hans/video/BV1P34q61EgJ
- https://www.bilibili.com/zh-Hans/video/BV1CU4q6EEjj
- https://www.bilibili.com/zh-Hans/video/BV17q4V6zEZN
- https://www.bilibili.com/zh-Hans/video/BV1pXW86QETz
- https://www.bilibili.com/zh-Hans/video/BV1PvW96pEXL
- https://www.bilibili.com/zh-Hans/video/BV1XLWM6qEGS
- https://www.bilibili.com/zh-Hans/video/BV1J5WN6rECp
- https://www.bilibili.com/
How to fix this: Thin content: what it is and how to fix it
Page title is short (8 characters)
Medium
“bilibili”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptions
1 of 11 other pages share a title with another page
Medium
When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Show the 1 address
- https://www.bilibili.com/
How to fix this: How to write page titles and meta descriptions
1 of 11 other pages took over 2 seconds to respond
Medium
Measured once from our server, so treat it as a rough signal. Slow pages lose visitors and rank lower.
What to do: Look at caching and hosting for these pages in particular.
Show the 1 address
- https://www.bilibili.com/zh-Hans/video/BV1kzWy6oEJb
How to fix this: Core Web Vitals: how to make a slow website fast
11 of 11 images have no stated size
Medium
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shift
3 scripts hold up the page
Low
These scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fast
1 of 11 other pages have no main heading, or several
Low
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Show the 1 address
- https://www.bilibili.com/
How to fix this: How to write page titles and meta descriptions
No structured data
Low
Structured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Get the fix: Structured data naming your organisation
Paste inside the <head> of the page. Fill in the name and logo address.
```
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "bilibili.com",
  "url": "https://www.bilibili.com",
  "logo": "https://www.bilibili.com/your-logo.png"
}
</script>
```
How to fix this: Structured data: a plain guide to schema markup
Missing security headers: Strict-Transport-Security, X-Content-Type-Options
Low
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
Get the fix: Security headers
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
```
Header always set Strict-Transport-Security "max-age=31536000"
Header always set X-Content-Type-Options "nosniff"
```
How to fix this: HTTPS and security headers for website owners
Few or no subheadings
Low
Only 0 H2 subheadings found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptions

No X/Twitter card

Low

Links shared on X will show as plain text.

What to do: Add a twitter:card meta tag (summary_large_image works for most pages).

Get the fix: Link preview tags for this page

Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.

<meta property="og:type" content="website">
<meta property="og:title" content="bilibili">
<meta property="og:description" content="哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。">
<meta property="og:url" content="https://www.bilibili.com/zh-Hans">
<meta property="og:image" content="https://www.bilibili.com/your-preview-image.png">
<meta name="twitter:card" content="summary_large_image">

How to fix this: How to control how your link looks when it is shared

The page does not answer questions directly
Low
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants

23 things already done well+

Meta description is a good length
Good
“哔哩哔哩（bilibili.com)是国内知名的视频弹幕网站，这里有及时的动漫新番，活跃的ACG氛围，有创意的Up主。大家可以在这里找到许多欢乐。”
All 11 images have descriptions
Good
Alt text helps image search and screen-reader users.
Links say where they lead
Good
No links on the page use wording like “click here”.
Secure connection (HTTPS)
Good
Visitors and search engines get a secure connection.
Page can appear in search results
Good
Nothing on the page blocks it from being indexed.
Canonical address declared
Good
https://www.bilibili.com/
Language declared (zh-CN)
Good
Search engines and screen readers know which language to expect.
robots.txt found
Good
Search engines have instructions for crawling the site.
Sitemap found
Good
Search engines have a list of your pages.
Insecure address redirects to the secure one
Good
Visitors who type http:// are moved to https automatically.
www and non-www lead to one address
Good
Both forms end at www.bilibili.com.
Missing pages report “not found”
Good
A made-up address correctly returns a 404, so search engines can drop dead pages.
No insecure files on the secure page
Good
Images, scripts and styles all load over https.
Server answered in 0.50 seconds
Good
That is quick.
Page code is 129 KB
Good
A reasonable size for the page itself, before images.
Compression is on
Good
The server shrinks the page before sending it.
Site icon declared
Good
Your icon appears in browser tabs and search results.
AI assistants are allowed to read the site
Good
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
llms.txt provided
Good
The site offers a plain-text summary for AI assistants.
No broken links among 41 checked
Good
Every internal link we followed loads.
No other pages are hidden from search
Good
Checked 11 other pages.
Every other page has a title
Good
Checked 11 other pages.
Every other page has a meta description
Good
Checked 11 other pages.

The 12 pages we read+

Page	Response	Time	Words
bilibili https://www.bilibili.com/zh-Hans	200	0.50s	19
[GOING SEVENTEEN] EP.166 盗贼 #1_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1kzWy6oEJb	200	2.85s	1,750
《花园比比》：科古比古带你重温童年回忆_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1u6WT6aERu	200	0.78s	147
「时间啊，向前！」EX-8突袭理雪维三人半挂机简单好抄 https://www.bilibili.com/zh-Hans/video/BV1wWWp6bE7G	200	0.85s	278
我居然挑战用嘴玩影之刃零！？游戏生涯最痛苦的一集_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1P34q61EgJ	200	0.70s	141
荒野求生24小时！全国最大野人区...到底什么样？_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1CU4q6EEjj	200	0.71s	115
荒坂废案②｜亚当·重锤消失的专属武器、前置剧情和漩涡帮同盟_哔哩哔哩bilibili_赛博朋克2077_游戏杂谈 https://www.bilibili.com/zh-Hans/video/BV17q4V6zEZN	200	0.80s	130
超越巅峰M7的武器出现了（我没有开玩笑）_游戏热门视频 https://www.bilibili.com/zh-Hans/video/BV1pXW86QETz	200	0.76s	121
【张靓颖】《不知道说什么》全程纪录片_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1PvW96pEXL	200	0.72s	121
⚡超⚡级⚡龙⚡回⚡首⚡_游戏热门视频 https://www.bilibili.com/zh-Hans/video/BV1XLWM6qEGS	200	0.54s	127
借朋友的劳斯莱斯库里南，带徐总去吃汉堡🍔_哔哩哔哩_bilibili https://www.bilibili.com/zh-Hans/video/BV1J5WN6rECp	200	0.73s	116
bilibili https://www.bilibili.com/	200	0.58s	19

Step 2 · Ads

Is the site ready for paid ads?

Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.

Google Analytics not found
High priority
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on ads
Google Ads conversion tag not found
High priority
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on ads
Meta Pixel not found
High priority
Facebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on ads
TikTok Pixel not found
Medium
TikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on ads

How does your website compare?

Run the same audit on your own site, free. No sign-up needed.

This page reports only what our audit observed on public pages of bilibili.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.

bilibili.com: SEO audit and AI-search report

Your plan

What is holding the site back in search

Almost no readable text in the page

Not set up for phones

Link preview is missing its title, description, image

No main heading

Nothing tells machines who you are or what you offer

9 of 11 other pages have very little text

Page title is short (8 characters)

1 of 11 other pages share a title with another page

1 of 11 other pages took over 2 seconds to respond

11 of 11 images have no stated size

3 scripts hold up the page

1 of 11 other pages have no main heading, or several

No structured data

Missing security headers: Strict-Transport-Security, X-Content-Type-Options

Few or no subheadings

No X/Twitter card

The page does not answer questions directly

Meta description is a good length

All 11 images have descriptions

Links say where they lead

Secure connection (HTTPS)

Page can appear in search results

Canonical address declared

Language declared (zh-CN)

robots.txt found

Sitemap found

Insecure address redirects to the secure one

www and non-www lead to one address

Missing pages report “not found”

No insecure files on the secure page

Server answered in 0.50 seconds

Page code is 129 KB

Compression is on

Site icon declared

AI assistants are allowed to read the site

llms.txt provided

No broken links among 41 checked

No other pages are hidden from search

Every other page has a title

Every other page has a meta description

Is the site ready for paid ads?

Google Analytics not found

Google Ads conversion tag not found

Meta Pixel not found

TikTok Pixel not found

How does your website compare?

bilibili.com: SEO audit and AI-search report

Your plan

What is holding the site back in search

Almost no readable text in the page

Not set up for phones

Link preview is missing its title, description, image

No main heading

Nothing tells machines who you are or what you offer

9 of 11 other pages have very little text

Page title is short (8 characters)

1 of 11 other pages share a title with another page

1 of 11 other pages took over 2 seconds to respond

11 of 11 images have no stated size

3 scripts hold up the page

1 of 11 other pages have no main heading, or several

No structured data

Missing security headers: Strict-Transport-Security, X-Content-Type-Options

Few or no subheadings

No X/Twitter card

The page does not answer questions directly

Meta description is a good length

All 11 images have descriptions

Links say where they lead

Secure connection (HTTPS)

Page can appear in search results

Canonical address declared

Language declared (zh-CN)

robots.txt found

Sitemap found

Insecure address redirects to the secure one

www and non-www lead to one address