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An independent audit of nintendo.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 54 checks. Organic health is 78 out of 100. Blocked from the site: ChatGPT, Claude, Google Gemini.
Growth Navigator · nintendo.com
18 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
A “noindex” instruction keeps these pages out of Google. That is right for things like a cart or login page, and a problem for pages you want found.
What to do: Review the list and remove noindex from any page that should appear in search.
“Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a …”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsrobots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want Gemini to be able to ground its answers in your pages. Google-Extended controls both that and Gemini training, so allowing it allows both. It does not affect Google Search either way.
User-agent: Google-Extended Allow: /
When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastImages without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftThese headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
A description copied across pages tells searchers nothing about the one in front of them, and search engines usually replace it.
What to do: Write a description for each page that says what that page offers.
The site links to an old address that then redirects. Each one adds a wasted step for visitors and crawlers.
What to do: Update the links to point at the final address.
Search engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
What to do: Give each field a <label for="its-id">, or an aria-label if the design has no room for visible text.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Nintendo - Official Site: Consoles, Games, News, and More > Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more. ## Pages - [Nintendo - Official Site: Consoles, Games, News, and More](https://www.nintendo.com/us/) - [Nintendo - Official Site: Consoles, Games, News, and More](https://www.nintendo.com/) - [Wish List - Nintendo Official Site](https://www.nintendo.com/us/wish-list/) - [Shopping cart - Nintendo Official Site](https://www.nintendo.com/us/cart/) - [Nintendo Region Selector - Official Site](https://www.nintendo.com/region-selector/) - [Nintendo Switch 2: Power Up Your Play - Nintendo US](https://www.nintendo.com/us/gaming-systems/switch-2/) - [Nintendo Switch™ Family - Nintendo - Official Site](https://www.nintendo.com/us/gaming-systems/switch/) - [Nintendo Switch 2 – Games](https://www.nintendo.com/us/gaming-systems/switch-2/featured-games/) - [Nintendo Switch Online overview - Nintendo Official Site](https://www.nintendo.com/us/online/) - [News - Nintendo Official Site](https://www.nintendo.com/us/whatsnew/) - [Official Nintendo Mobile Apps - Nintendo US](https://www.nintendo.com/us/mobile-apps/) - [The official home of Super Mario™ – Home](https://www.nintendo.com/us/explore/characters/mario/)
“Nintendo - Official Site: Consoles, Games, News, and More”
“Nintendo.com home”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
hreflang tags tell search engines which language version to show each searcher. A set that leaves out the page itself, or the fallback, is often ignored as a whole.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.nintendo.com/us/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.nintendo.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Structured data found: Organization, ImageObject, PostalAddress, ContactPoint, WebSite, Audience, AdministrativeArea, SearchAction.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Nintendo - Official Site: Consoles, Games, News, and More https://www.nintendo.com/us/ | 200 | 0.03s | 836 |
Nintendo - Official Site: Consoles, Games, News, and More https://www.nintendo.com/ | 200 | 0.07s | 836 |
Wish List - Nintendo Official Site https://www.nintendo.com/us/wish-list/ | 200 | 0.04s | 153 |
Shopping cart - Nintendo Official Site https://www.nintendo.com/us/cart/ | 200 | 0.01s | 119 |
Nintendo Region Selector - Official Site https://www.nintendo.com/region-selector/ | 200 | 0.28s | 176 |
Nintendo Switch 2: Power Up Your Play - Nintendo US https://www.nintendo.com/us/gaming-systems/switch-2/ | 200 | 0.04s | 372 |
Nintendo Switch™ Family - Nintendo - Official Site https://www.nintendo.com/us/gaming-systems/switch/ | 200 | 0.27s | 109 |
Nintendo Switch 2 – Games https://www.nintendo.com/us/gaming-systems/switch-2/featured-games/ | 200 | 0.09s | 135 |
Nintendo Switch Online overview - Nintendo Official Site https://www.nintendo.com/us/online/ | 200 | 0.17s | 920 |
News - Nintendo Official Site https://www.nintendo.com/us/whatsnew/ | 200 | 0.11s | 539 |
Official Nintendo Mobile Apps - Nintendo US https://www.nintendo.com/us/mobile-apps/ | 200 | 0.15s | 547 |
The official home of Super Mario™ – Home https://www.nintendo.com/us/explore/characters/mario/ | 200 | 0.09s | 307 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of nintendo.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.