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An independent audit of nytimes.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 85 out of 100. Blocked from the site: ChatGPT, ChatGPT search, Claude, Perplexity, Google Gemini.
Growth Navigator · nytimes.com
10 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
The http:// version of the site still answers on its own, so some visitors and links stay on an insecure copy.
What to do: Redirect every http:// address to its https:// equivalent with a permanent (301) redirect.
For an Apache server, add to the top of the .htaccess file. Many hosts also offer this as a switch called “Force HTTPS”.
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]“The New York Times - Breaking News, US News, World News and Videos”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptions“Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world.…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsrobots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want those assistants' search to be able to cite you. Add to robots.txt and remove the matching Disallow lines. Training crawlers (GPTBot, ClaudeBot) are separate and can stay blocked. Google-Extended is a separate choice: allowing it lets Gemini both ground answers in your pages and train on them.
User-agent: OAI-SearchBot Allow: / User-agent: PerplexityBot Allow: /
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftA single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Links shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="The New York Times - Breaking News, US News, World News and Videos"> <meta property="og:description" content="Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more."> <meta property="og:url" content="https://www.nytimes.com/"> <meta property="og:image" content="https://www.nytimes.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# The New York Times - Breaking News, US News, World News and Videos > Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more. ## Pages - [The New York Times - Breaking News, US News, World News and Videos](https://www.nytimes.com/) - [The New York Times International - Breaking News, US News, World News, Videos](https://www.nytimes.com/international/) - [The New York Times Canada - Breaking News, US News, World News, Videos](https://www.nytimes.com/ca/) - [The New York Times en Español - The New York Times](https://www.nytimes.com/es/) - [Today's Paper - The New York Times](https://www.nytimes.com/section/todayspaper) - [U.S. News - The New York Times](https://www.nytimes.com/section/us) - [U.S. Politics - The New York Times](https://www.nytimes.com/section/politics) - [New York - The New York Times](https://www.nytimes.com/section/nyregion) - [California News - The New York Times](https://www.nytimes.com/spotlight/california-news) - [Education - The New York Times](https://www.nytimes.com/section/education) - [Health - The New York Times](https://www.nytimes.com/section/health) - [Obituaries - The New York Times](https://www.nytimes.com/section/obituaries)
“New York Times - Top Stories”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.nytimes.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
2 structured data blocks found.
Both forms end at www.nytimes.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Your icon appears in browser tabs and search results.
Structured data found: WebSite, ImageObject, SearchAction, EntryPoint, ItemList, ListItem, NewsMediaOrganization, Organization.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
The New York Times - Breaking News, US News, World News and Videos https://www.nytimes.com/ | 200 | 0.53s | 1,775 |
The New York Times International - Breaking News, US News, World News, Videos https://www.nytimes.com/international/ | 200 | 0.49s | 1,749 |
The New York Times Canada - Breaking News, US News, World News, Videos https://www.nytimes.com/ca/ | 200 | 0.79s | 1,718 |
The New York Times en Español - The New York Times https://www.nytimes.com/es/ | 200 | 0.27s | 1,895 |
Today's Paper - The New York Times https://www.nytimes.com/section/todayspaper | 200 | 0.39s | 768 |
U.S. News - The New York Times https://www.nytimes.com/section/us | 200 | 0.45s | 591 |
U.S. Politics - The New York Times https://www.nytimes.com/section/politics | 200 | 0.52s | 551 |
New York - The New York Times https://www.nytimes.com/section/nyregion | 200 | 0.36s | 717 |
California News - The New York Times https://www.nytimes.com/spotlight/california-news | 200 | 0.27s | 976 |
Education - The New York Times https://www.nytimes.com/section/education | 200 | 0.43s | 1,010 |
Health - The New York Times https://www.nytimes.com/section/health | 200 | 0.34s | 1,096 |
Obituaries - The New York Times https://www.nytimes.com/section/obituaries | 200 | 0.27s | 1,170 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of nytimes.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.