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An independent audit of gravatar.com, measured by Adnave on November 12, 2026. We read 10 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 88 out of 100. Blocked from the site: ChatGPT, Google Gemini.
Growth Navigator · gravatar.com
7 opportunities to improve
10 pages read in full
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 5 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 10 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
When someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Your Free Avatar, Profile, and Link In Bio | Gravatar"> <meta property="og:description" content="Create a global avatar and profile image with Gravatar. Get a free one-page personal site to showcase your identity and connect across the web."> <meta property="og:url" content="https://gravatar.com/"> <meta property="og:image" content="https://gravatar.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "gravatar.com",
"url": "https://gravatar.com",
"logo": "https://gravatar.com/your-logo.png"
}
</script>robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want Gemini to be able to ground its answers in your pages. Google-Extended controls both that and Gemini training, so allowing it allows both. It does not affect Google Search either way.
User-agent: Google-Extended Allow: /
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftStructured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "gravatar.com",
"url": "https://gravatar.com",
"logo": "https://gravatar.com/your-logo.png"
}
</script>These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Links shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Your Free Avatar, Profile, and Link In Bio | Gravatar"> <meta property="og:description" content="Create a global avatar and profile image with Gravatar. Get a free one-page personal site to showcase your identity and connect across the web."> <meta property="og:url" content="https://gravatar.com/"> <meta property="og:image" content="https://gravatar.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
“Your Free Avatar, Profile, and Link In Bio | Gravatar”
“Create a global avatar and profile image with Gravatar. Get a free one-page personal site to showcase your identity and connect across the web.”
“Your Free Profile For The Web”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://gravatar.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Visitors who type http:// are moved to https automatically.
Both forms end at gravatar.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Your icon appears in browser tabs and search results.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 4 other pages.
Checked 4 other pages.
Checked 4 other pages.
Checked 4 other pages.
Checked 4 other pages.
Checked 4 other pages.
Checked 4 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Your Free Avatar, Profile, and Link In Bio | Gravatar https://gravatar.com/ | 200 | 0.16s | 594 |
The Original Link-in-bio | Gravatar https://gravatar.com/link-in-bio | 200 | 0.05s | 422 |
(no title) https://gravatar.com/connect | 403 | 0.02s | 0 |
(no title) https://gravatar.com/connect?gravatar_from=signup | no answer | 0.00s | 0 |
(no title) https://gravatar.com/developers | no answer | 0.00s | 0 |
(no title) https://gravatar.com/site/signup | 403 | 0.01s | 0 |
(no title) https://gravatar.com/profile | 403 | 0.02s | 0 |
Gravatar - Globally Recognized Avatars https://gravatar.com/site/translations | 200 | 0.16s | 217 |
Own Your Name With A Custom Domain | Gravatar https://gravatar.com/custom-domains | 200 | 0.19s | 548 |
Engaging Avatars & Profiles for WordPress | Gravatar https://gravatar.com/plugin | 200 | 0.05s | 452 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsGoogle Analytics is on the page.
Audit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of gravatar.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.