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An independent audit of atlassian.net, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 91 out of 100. The site lets the main AI assistants read it.
Growth Navigator · atlassian.com
7 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
“Products | Atlassian”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptionsMeasured once from our server, so treat it as a rough signal. Slow pages lose visitors and rank lower.
What to do: Look at caching and hosting for these pages in particular.
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsThe page does not declare a favicon.
What to do: Add a favicon link so your brand shows in tabs, bookmarks and mobile results.
Paste inside the <head> of the page. Put the icon file at that address first.
<link rel="icon" href="/favicon.ico">
“Software development and collaboration tools for teams, from startup to enterprise. Try Jira Software, Jira Service Management, JWM, and Confluence.”
“Explore Atlassian products”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.atlassian.com/software
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.atlassian.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, WebSite, WebPage, ReadAction, SoftwareApplication, BreadcrumbList, ListItem.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Products | Atlassian https://www.atlassian.com/software | 200 | 0.44s | 1,832 |
Collaboration software for software, IT and business teams | Atlassian https://www.atlassian.com/ | 200 | 0.80s | 1,202 |
Jira | Project Management for the AI Era | Atlassian https://www.atlassian.com/software/jira | 200 | 0.65s | 728 |
Confluence | AI Workspace for Knowledge & Collaboration https://www.atlassian.com/software/confluence | 200 | 0.49s | 704 |
Revolutionize IT Support with Jira Service Management | Atlassian https://www.atlassian.com/software/jira/service-management | 200 | 1.25s | 730 |
Atlassian Teamwork Collection | Atlassian https://www.atlassian.com/collections/teamwork | 200 | 0.69s | 1,248 |
Strategy Collection - Strategic Portfolio Management | Atlassian https://www.atlassian.com/collections/strategy | 200 | 3.28s | 1,219 |
Atlassian Service Collection | Atlassian https://www.atlassian.com/collections/service | 200 | 0.37s | 1,113 |
Jira for AI-Native Software Development | Plan and Orchestrate AI Agents https://www.atlassian.com/software/jira/dev | 200 | 0.54s | 672 |
Atlassian Product Collection | Atlassian https://www.atlassian.com/collections/product | 200 | 0.37s | 1,144 |
Rovo: Unlock organizational knowledge with GenAI | Atlassian https://www.atlassian.com/software/rovo | 200 | 0.50s | 1,165 |
Bitbucket Home Page https://www.atlassian.com/software/bitbucket | 200 | 2.48s | 632 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
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This page reports only what our audit observed on public pages of atlassian.net. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.