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An independent audit of doubleverify.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 54 checks. Organic health is 90 out of 100. The site lets the main AI assistants read it.
Growth Navigator · doubleverify.com
10 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 4 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsThere is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "doubleverify.com",
"url": "https://doubleverify.com",
"logo": "https://doubleverify.com/your-logo.png"
}
</script>Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftStructured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "doubleverify.com",
"url": "https://doubleverify.com",
"logo": "https://doubleverify.com/your-logo.png"
}
</script>Search engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
What to do: Give each field a <label for="its-id">, or an aria-label if the design has no room for visible text.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
hreflang tags tell search engines which language version to show each searcher. A set that leaves out the page itself, or the fallback, is often ignored as a whole.
What to do: List every language version on every page, including the page itself, and add one x-default entry for everyone else.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# DoubleVerify: Driving Superior Outcomes For Global Brands > DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. ## Pages - [DoubleVerify: Driving Superior Outcomes For Global Brands](https://doubleverify.com/) - [DV Media AdVantage Platform: Helping Brands Succeed](https://doubleverify.com/products/advertisers) - [DV Media Quality: Verify and Protect](https://doubleverify.com/products/advertisers/verify) - [DV Fraud Verification: Protect Your Brand Against Bad Actors](https://doubleverify.com/products/advertisers/verify/fraud) - [DV Brand Suitability: Protect Brand Equity](https://doubleverify.com/products/advertisers/verify/brand-suitability) - [DV Custom Contextual: Maximize Your Reach and Precision](https://doubleverify.com/products/advertisers/verify/context) - [DV Viewability: Make Sure Your Ad Can Be Seen](https://doubleverify.com/products/advertisers/verify/viewability) - [DoubleVerify: DV Authentic Attention - Exposure and Engagement](https://doubleverify.com/products/advertisers/verify/authentic-attention) - [DV Scibids AI: Maximize Campaign ROI Without the Manual Lift](https://doubleverify.com/products/advertisers/optimize) - [DV Rockerbox: Prove That Your Advertising is Effective](https://doubleverify.com/products/advertisers/prove) - [DV Rockerbox: Understand What Drives Conversion](https://doubleverify.com/products/advertisers/prove/mta) - [DV Rockerbox: Plan Smarter. Invest with Confidence.](https://doubleverify.com/products/advertisers/prove/mmm)
“DoubleVerify: Driving Superior Outcomes For Global Brands”
“DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands.”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://doubleverify.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Visitors who type http:// are moved to https automatically.
Both forms end at doubleverify.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
DoubleVerify: Driving Superior Outcomes For Global Brands https://doubleverify.com/ | 200 | 0.14s | 1,082 |
DV Media AdVantage Platform: Helping Brands Succeed https://doubleverify.com/products/advertisers | 200 | 0.04s | 708 |
DV Media Quality: Verify and Protect https://doubleverify.com/products/advertisers/verify | 200 | 0.12s | 464 |
DV Fraud Verification: Protect Your Brand Against Bad Actors https://doubleverify.com/products/advertisers/verify/fraud | 200 | 0.09s | 693 |
DV Brand Suitability: Protect Brand Equity https://doubleverify.com/products/advertisers/verify/brand-suitability | 200 | 0.06s | 731 |
DV Custom Contextual: Maximize Your Reach and Precision https://doubleverify.com/products/advertisers/verify/context | 200 | 0.03s | 734 |
DV Viewability: Make Sure Your Ad Can Be Seen https://doubleverify.com/products/advertisers/verify/viewability | 200 | 0.06s | 679 |
DoubleVerify: DV Authentic Attention - Exposure and Engagement https://doubleverify.com/products/advertisers/verify/authentic-attention | 200 | 0.06s | 569 |
DV Scibids AI: Maximize Campaign ROI Without the Manual Lift https://doubleverify.com/products/advertisers/optimize | 200 | 0.07s | 664 |
DV Rockerbox: Prove That Your Advertising is Effective https://doubleverify.com/products/advertisers/prove | 200 | 0.04s | 689 |
DV Rockerbox: Understand What Drives Conversion https://doubleverify.com/products/advertisers/prove/mta | 200 | 0.06s | 574 |
DV Rockerbox: Plan Smarter. Invest with Confidence. https://doubleverify.com/products/advertisers/prove/mmm | 200 | 0.05s | 482 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
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This page reports only what our audit observed on public pages of doubleverify.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.