Loading the report…
Loading the report…
An independent audit of dell.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 88 out of 100. The site lets the main AI assistants read it.
Growth Navigator · dell.com
9 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
A made-up address did not return a 404. Search engines can end up indexing endless empty pages.
What to do: Make the site answer unknown addresses with a 404 status and a helpful “page not found” page.
How to fix this: How to find and fix broken links on your websiteThat is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsThe page does not declare a favicon.
What to do: Add a favicon link so your brand shows in tabs, bookmarks and mobile results.
Paste inside the <head> of the page. Put the icon file at that address first.
<link rel="icon" href="/favicon.ico">
“Computers, Monitors & Technology Solutions | Dell USA”
“Dell provides technology solutions, services & support. Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Monitors, Gaming & Accessories.”
“Computers, Monitors & Technology Solutions”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.dell.com/en-us
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
3 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.dell.com.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, PostalAddress, VideoObject.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Computers, Monitors & Technology Solutions | Dell USA https://www.dell.com/en-us | 200 | 0.22s | 3,068 |
Sign In | Dell US https://www.dell.com/premier/home | 200 | 0.25s | 259 |
Support Home | Dell US https://www.dell.com/support/home/en-us | 200 | 0.25s | 632 |
Sign In | Dell US https://www.dell.com/myaccount/en-us | 200 | 0.32s | 238 |
Sign In | Dell US https://www.dell.com/myaccount/en-us/orders | 200 | 0.21s | 238 |
Sign In | Dell US https://www.dell.com/myaccount/en-us/account-settings/profile | 200 | 0.31s | 238 |
My Products and Services | Dell US https://www.dell.com/support/mps/en-us/myproducts | 200 | 0.43s | 388 |
Sign In | Dell US https://www.dell.com/di/v3/fp/session/logout/2c742395-6cc1-4e68-ba00-fdceae72418b?redirect_uri= | 200 | 0.17s | 238 |
Sign In | Dell US https://www.dell.com/di/v3/fp/session/authorize?client_id=cf7b2e54-c82f-48d0-95b3-eeca5d68e3ea&c=us&l=en&redirect_uri= | 200 | 0.36s | 238 |
Register | Dell US https://www.dell.com/di/v3/fp/session/authorize?client_id=cf7b2e54-c82f-48d0-95b3-eeca5d68e3ea&c=us&l=en&action=register&redirect_uri= | 200 | 0.33s | 287 |
Contact Us | Dell USA https://www.dell.com/en-us/shop/lp/contact-us | 200 | 0.19s | 3,776 |
Artificial Intelligence Solutions | Dell USA https://www.dell.com/en-us/shop/scc/sc/artificial-intelligence | 200 | 0.33s | 6,209 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of dell.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.