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An independent audit of ntp.org, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 81 out of 100. The site lets the main AI assistants read it.
Growth Navigator · ntp.org
13 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsThe http:// version of the site still answers on its own, so some visitors and links stay on an insecure copy.
What to do: Redirect every http:// address to its https:// equivalent with a permanent (301) redirect.
For an Apache server, add to the top of the .htaccess file. Many hosts also offer this as a switch called “Force HTTPS”.
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ntp.org",
"url": "https://www.ntp.org",
"logo": "https://www.ntp.org/your-logo.png"
}
</script>Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
Pages with little text rarely rank for anything beyond the brand name.
What to do: Add useful text: what you offer, who it is for, prices, answers to common questions.
How to fix this: Thin content: what it is and how to fix itImages without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftStructured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ntp.org",
"url": "https://www.ntp.org",
"logo": "https://www.ntp.org/your-logo.png"
}
</script>These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftOnly 0 H2 subheadings found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptionsThe server did not report compressing the page.
What to do: Turn on gzip or Brotli compression on the server or host.
How to fix this: Core Web Vitals: how to make a slow website fastAssistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# NTP: Network Time Protocol > The NTP Project conducts Research and Development in NTP, a protocol designed to synchronize the clocks of computers over a network to a common timebase. ## Pages - [NTP: Network Time Protocol](https://www.ntp.org/) - [Donate Today!](https://www.ntp.org/donate/) - [4.2.8-series](https://www.ntp.org/documentation/4.2.8-series/) - [Security](https://www.ntp.org/support/securitynotice/) - [Reference Library](https://www.ntp.org/reflib/) - [NTP Contact Information](https://www.ntp.org/contact/) - [Contributors List](https://www.ntp.org/contributorslist/) - [Vendors of Time Products](https://www.ntp.org/support/vendorlinks/) - [Bug Reporting](https://www.ntp.org/bugs/) - [NTP Documentation](https://www.ntp.org/documentation/) - [About the Pictures](https://www.ntp.org/reflib/pictures/) - [Site Map](https://www.ntp.org/documentation/4.2.8-series/sitemap/)
“NTP: Network Time Protocol”
“The NTP Project conducts Research and Development in NTP, a protocol designed to synchronize the clocks of computers over a network to a common timebase.”
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.ntp.org/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Both forms end at www.ntp.org.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
NTP: Network Time Protocol https://www.ntp.org/ | 200 | 0.31s | 165 |
Donate Today! https://www.ntp.org/donate/ | 200 | 0.09s | 25 |
4.2.8-series https://www.ntp.org/documentation/4.2.8-series/ | 200 | 0.03s | 784 |
Security https://www.ntp.org/support/securitynotice/ | 200 | 0.15s | 1,457 |
Reference Library https://www.ntp.org/reflib/ | 200 | 0.17s | 192 |
NTP Contact Information https://www.ntp.org/contact/ | 200 | 0.08s | 119 |
Contributors List https://www.ntp.org/contributorslist/ | 200 | 0.02s | 339 |
Vendors of Time Products https://www.ntp.org/support/vendorlinks/ | 200 | 0.22s | 716 |
Bug Reporting https://www.ntp.org/bugs/ | 200 | 0.08s | 233 |
NTP Documentation https://www.ntp.org/documentation/ | 200 | 0.08s | 110 |
About the Pictures https://www.ntp.org/reflib/pictures/ | 200 | 0.22s | 1,094 |
Site Map https://www.ntp.org/documentation/4.2.8-series/sitemap/ | 200 | 0.02s | 364 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsGoogle Analytics is on the page.
Audit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of ntp.org. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.