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An independent audit of yandex.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 44 checks. Organic health is 69 out of 100. The site lets the main AI assistants read it.
Growth Navigator · yandex.com
20 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
There is no viewport tag, so phones show a shrunken desktop page. Google ranks using the mobile version.
What to do: Add a viewport meta tag and make the layout responsive.
Paste inside the <head> of the page.
<meta name="viewport" content="width=device-width, initial-scale=1">
There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "yandex.com",
"url": "https://yandex.com",
"logo": "https://yandex.com/your-logo.png"
}
</script>When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
A “noindex” instruction keeps these pages out of Google. That is right for things like a cart or login page, and a problem for pages you want found.
What to do: Review the list and remove noindex from any page that should appear in search.
Pages with little text rarely rank for anything beyond the brand name.
What to do: Add useful text: what you offer, who it is for, prices, answers to common questions.
How to fix this: Thin content: what it is and how to fix itEach page needs its own title to show in search results.
What to do: Give each page a unique title of 30 to 60 characters.
A page should have one H1. Several of them blur what the page is about.
What to do: Keep one H1 and turn the others into H2 subheadings.
How to fix this: How to write page titles and meta descriptionsAs first delivered the page was nearly empty; in a browser it shows 169 words. Google usually runs scripts, though later and less reliably. Most AI assistants and several other search engines do not.
What to do: Have the site send its main text in the page itself (server-side rendering or pre-rendering).
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
These scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastWithout it, copies of the page (with tracking codes, for example) can compete with each other in search.
What to do: Add a canonical link pointing at the page’s preferred address.
Paste inside the <head> of the page.
<link rel="canonical" href="https://yandex.com/">
Structured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "yandex.com",
"url": "https://yandex.com",
"logo": "https://yandex.com/your-logo.png"
}
</script>These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastOnly 1 H2 subheading found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptionsLinks shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Yandex — fast Internet search"> <meta property="og:description" content="Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image."> <meta property="og:url" content="https://yandex.com/"> <meta property="og:image" content="https://yandex.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Yandex — fast Internet search > Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image. ## Pages - [Yandex — fast Internet search](https://yandex.com/) - [Search by images and photos — Yandex Images](https://yandex.com/images/?utm_source=yandex&utm_medium=com&utm_campaign=morda) - [popular videos: 2 thousand videos found on Yandex](https://yandex.com/video/?utm_source=yandex&utm_medium=com&utm_campaign=morda) - [All Yandex services](https://yandex.com/all) - [Search by images and photos — Yandex Images](https://yandex.com/images?parent-reqid=1794522996178116-13825757307316777210-mwdhwtrxmyz4v74c-BAL) - [popular videos: 2 thousand videos found on Yandex](https://yandex.com/video?parent-reqid=1794522996178116-13825757307316777210-mwdhwtrxmyz4v74c-BAL&from=tabbar) - [Search settings](https://yandex.com/tune/geo/) - [Images. Help](https://yandex.com/support/images/troubleshooting.html) - [About | Images. Help](https://yandex.com/support/images/) - [Search settings](https://yandex.com/tune/search/)
“Yandex — fast Internet search”
“Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.”
There are no image tags on this page.
No links on the page use wording like “click here”.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Visitors who type http:// are moved to https automatically.
Both forms end at yandex.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Every internal link we followed loads.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Yandex — fast Internet search https://yandex.com/ | 200 | 0.74s | 4 |
Search by images and photos — Yandex Images https://yandex.com/images/?utm_source=yandex&utm_medium=com&utm_campaign=morda | 200 | 1.15s | 45 |
popular videos: 2 thousand videos found on Yandex https://yandex.com/video/?utm_source=yandex&utm_medium=com&utm_campaign=morda | 200 | 0.78s | 1,499 |
(no title) https://yandex.com/maps/?utm_source=maps&utm_medium=search&utm_campaign=desktop | 200 | 0.75s | 8 |
All Yandex services https://yandex.com/all | 200 | 0.71s | 82 |
Search by images and photos — Yandex Images https://yandex.com/images?parent-reqid=1794522996178116-13825757307316777210-mwdhwtrxmyz4v74c-BAL | 200 | 0.64s | 42 |
popular videos: 2 thousand videos found on Yandex https://yandex.com/video?parent-reqid=1794522996178116-13825757307316777210-mwdhwtrxmyz4v74c-BAL&from=tabbar | 200 | 0.51s | 1,499 |
(no title) https://yandex.com/maps/?source=serp_navig | 200 | 0.46s | 8 |
Search settings https://yandex.com/tune/geo/ | 200 | 0.21s | 17 |
Images. Help https://yandex.com/support/images/troubleshooting.html | 200 | 0.34s | 1,202 |
About | Images. Help https://yandex.com/support/images/ | 200 | 0.29s | 162 |
Search settings https://yandex.com/tune/search/ | 200 | 0.20s | 8 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of yandex.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.