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An independent audit of kaspersky.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 84 out of 100. The site lets the main AI assistants read it.
Growth Navigator · kaspersky.com
9 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
When someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Kaspersky Cyber Security Solutions for Home and Business | Kaspersky"> <meta property="og:description" content="Official Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyber threats for your home and business."> <meta property="og:url" content="https://www.kaspersky.com/"> <meta property="og:image" content="https://www.kaspersky.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
“Kaspersky Cyber Security Solutions for Home and Business | Kaspersky”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptions“Official Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyb…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsSlow first responses cost both rankings and ad conversions. Measured once from our server, so treat it as a rough signal.
What to do: Look at hosting quality, caching and a content delivery network.
How to fix this: Core Web Vitals: how to make a slow website fastImages without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftThat is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftLinks shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Kaspersky Cyber Security Solutions for Home and Business | Kaspersky"> <meta property="og:description" content="Official Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyber threats for your home and business."> <meta property="og:url" content="https://www.kaspersky.com/"> <meta property="og:image" content="https://www.kaspersky.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants“Cybersecurity that’s always a step ahead”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.kaspersky.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.kaspersky.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, ImageObject, Person, WebSite, WebPage.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Kaspersky Cyber Security Solutions for Home and Business | Kaspersky https://www.kaspersky.com/ | 200 | 0.94s | 1,263 |
Home Computer and Mobile Security Software | Kaspersky https://www.kaspersky.com/home-security | 200 | 0.69s | 1,316 |
Kaspersky Premium Antivirus with unlimited VPN | Kaspersky https://www.kaspersky.com/premium | 200 | 1.19s | 2,112 |
Kaspersky Plus Antivirus - Advanced Internet Security Software | Kaspersky https://www.kaspersky.com/plus | 200 | 0.97s | 1,476 |
Kaspersky Standard – Antivirus & Anti-Malware Software | Kaspersky https://www.kaspersky.com/standard | 200 | 0.84s | 1,373 |
Kaspersky Safe Kids | Parental Control Software | Kaspersky https://www.kaspersky.com/safe-kids | 200 | 0.92s | 2,167 |
Kaspersky VPN – Fast & Secure VPN | Kaspersky https://www.kaspersky.com/vpn-secure-connection | 200 | 0.79s | 1,999 |
Kaspersky Password Manager | Kaspersky https://www.kaspersky.com/password-manager | 200 | 1.05s | 1,670 |
License Renewal Center | Kaspersky https://www.kaspersky.com/renewal-center/home | 200 | 0.55s | 1,130 |
Kaspersky Free & Trial Downloads | Kaspersky https://www.kaspersky.com/downloads | 200 | 0.26s | 1,055 |
Kaspersky Downloads for Small to Medium Business | Kaspersky https://www.kaspersky.com/small-to-medium-business-security/downloads | 200 | 0.94s | 338 |
License Renewal | Business Security | Kaspersky https://www.kaspersky.com/renewal-center/business | 200 | 0.58s | 666 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of kaspersky.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.