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An independent audit of roku.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 81 out of 100. The site lets the main AI assistants read it.
Growth Navigator · roku.com
9 opportunities to improve
12 pages read in full, 24 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsWhen pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
“Roku – Streaming devices, smart TVs, smart home & audio products | Roku”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptionsEach page needs its own title to show in search results.
What to do: Give each page a unique title of 30 to 60 characters.
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThat is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fast“Roku provides the simplest way to stream entertainment to your TV. On your terms. With more channels than any other streaming player.”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.roku.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.roku.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, PostalAddress, ContactPoint.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 10 other pages.
Checked 10 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Roku – Streaming devices, smart TVs, smart home & audio products | Roku https://www.roku.com/ | 200 | 0.29s | 922 |
(no title) https://www.roku.com/deals | 200 | 0.44s | 573 |
(no title) https://www.roku.com/checkout | 403 | 0.03s | 0 |
Roku https://www.roku.com/products/roku-tv | 200 | 0.32s | 0 |
Roku https://www.roku.com/products/players | 200 | 0.39s | 0 |
Roku https://www.roku.com/roku-app | 200 | 0.42s | 0 |
Roku https://www.roku.com/whats-on/live-tv | 200 | 0.51s | 0 |
Roku https://www.roku.com/whats-on/stream-live-sports | 200 | 0.36s | 0 |
Roku https://www.roku.com/blog | 200 | 0.15s | 0 |
Roku https://www.roku.com/whats-on | 200 | 0.81s | 0 |
Roku https://www.roku.com/whats-on/subscriptions/roku-credit | 200 | 0.42s | 0 |
Roku https://www.roku.com/what-is-roku/stream-and-save/how-to-cut-the-cord | 200 | 0.49s | 0 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of roku.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.