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An independent audit of techcrunch.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 87 out of 100. Blocked from the site: ChatGPT, Claude.
Growth Navigator · techcrunch.com
11 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsGoogle will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
How to fix this: AI search readiness: how to be found by AI assistantsThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastA single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
What to do: Give each field a <label for="its-id">, or an aria-label if the design has no room for visible text.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.
An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# TechCrunch | Startup and Technology News > TechCrunch | Reporting on the business of technology, startups, venture capital funding, and Silicon Valley ## Pages - [TechCrunch | Startup and Technology News](https://techcrunch.com/) - [Latest News | TechCrunch](https://techcrunch.com/latest/) - [Startups | TechCrunch](https://techcrunch.com/category/startups/) - [Venture Capital News | TechCrunch](https://techcrunch.com/category/venture/) - [Apple news and analysis | TechCrunch](https://techcrunch.com/tag/apple/) - [Security News | TechCrunch](https://techcrunch.com/category/security/) - [AI News & Artificial Intelligence | TechCrunch](https://techcrunch.com/category/artificial-intelligence/) - [Apps | Read the latest app news on TechCrunch](https://techcrunch.com/category/apps/) - [TechCrunch Disrupt 2026 | TechCrunch](https://techcrunch.com/events/techcrunch-disrupt/) - [Events Archive | TechCrunch](https://techcrunch.com/events/) - [Podcast Episodes Archive | TechCrunch](https://techcrunch.com/podcasts/) - [Newsletters Archive | TechCrunch](https://techcrunch.com/newsletters/)
“TechCrunch | Startup and Technology News”
“TechCrunch | Reporting on the business of technology, startups, venture capital funding, and Silicon Valley”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://techcrunch.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at techcrunch.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Structured data found: CollectionPage, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
TechCrunch | Startup and Technology News https://techcrunch.com/ | 200 | 0.05s | 1,687 |
Latest News | TechCrunch https://techcrunch.com/latest/ | 200 | 0.03s | 550 |
Startups | TechCrunch https://techcrunch.com/category/startups/ | 200 | 0.13s | 832 |
Venture Capital News | TechCrunch https://techcrunch.com/category/venture/ | 200 | 0.07s | 866 |
Apple news and analysis | TechCrunch https://techcrunch.com/tag/apple/ | 200 | 0.18s | 816 |
Security News | TechCrunch https://techcrunch.com/category/security/ | 200 | 0.07s | 810 |
AI News & Artificial Intelligence | TechCrunch https://techcrunch.com/category/artificial-intelligence/ | 200 | 0.03s | 779 |
Apps | Read the latest app news on TechCrunch https://techcrunch.com/category/apps/ | 200 | 0.12s | 873 |
TechCrunch Disrupt 2026 | TechCrunch https://techcrunch.com/events/techcrunch-disrupt/ | 200 | 0.20s | 2,997 |
Events Archive | TechCrunch https://techcrunch.com/events/ | 200 | 0.07s | 325 |
Podcast Episodes Archive | TechCrunch https://techcrunch.com/podcasts/ | 200 | 0.02s | 308 |
Newsletters Archive | TechCrunch https://techcrunch.com/newsletters/ | 200 | 0.04s | 249 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of techcrunch.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.