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An independent audit of ikea.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 54 checks. Organic health is 95 out of 100. The site lets the main AI assistants read it.
Growth Navigator · ikea.com
6 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Pages with little text rarely rank for anything beyond the brand name.
What to do: Add useful text: what you offer, who it is for, prices, answers to common questions.
How to fix this: Thin content: what it is and how to fix itPages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Only 1 H2 subheading found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptionsAssistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Hej! Welcome to IKEA Global > Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home! ## Pages - [Hej! Welcome to IKEA Global](https://www.ikea.com/) - [Stories – IKEA Global](https://www.ikea.com/global/en/stories/) - [Jobs: The key to your future – IKEA Global](https://www.ikea.com/global/en/jobs/) - [Newsroom – IKEA Global](https://www.ikea.com/global/en/newsroom/) - [Our business - IKEA Global](https://www.ikea.com/global/en/our-business/) - [Decorate for the holidays with festive cheer – IKEA Global](https://www.ikea.com/global/en/stories/ideas-inspiration/fun-holiday-decorating-ideas-261111/) - [Sleep easy with VÅLFJÄLLET – IKEA Global](https://www.ikea.com/global/en/stories/sustainability/valfjallet-mattress-innovation-261111/) - [The IKEA Museum celebrates ten years – IKEA Global](https://www.ikea.com/global/en/stories/our-roots/ikea-museum-turns-10-261104/) - [The YXSTABY collection – IKEA Global](https://www.ikea.com/global/en/stories/design/yxstaby-gaming-collection-xbox-260831/) - [Cosy like autumn – IKEA Global](https://www.ikea.com/global/en/stories/ideas-inspiration/cosy-autumn-home-261028/) - [A multifunctional kitchen with storage for all – IKEA Global](https://www.ikea.com/global/en/stories/ideas-inspiration/make-space-for-what-you-love-kitchen-storage-261021/) - [Discover the ALPTALL collection, inspired by the Himalayas](https://www.ikea.com/global/en/stories/design/alptall-collection-261001/)
“Hej! Welcome to IKEA Global”
“Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!”
“Welcome to IKEA Global!”
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
hreflang tags tell search engines which language version to show each searcher. A set that leaves out the page itself, or the fallback, is often ignored as a whole.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.ikea.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.ikea.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, PostalAddress.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Hej! Welcome to IKEA Global https://www.ikea.com/ | 200 | 0.19s | 216 |
Stories – IKEA Global https://www.ikea.com/global/en/stories/ | 200 | 0.26s | 184 |
Jobs: The key to your future – IKEA Global https://www.ikea.com/global/en/jobs/ | 200 | 0.22s | 674 |
Newsroom – IKEA Global https://www.ikea.com/global/en/newsroom/ | 200 | 0.24s | 204 |
Our business - IKEA Global https://www.ikea.com/global/en/our-business/ | 200 | 0.23s | 46 |
Decorate for the holidays with festive cheer – IKEA Global https://www.ikea.com/global/en/stories/ideas-inspiration/fun-holiday-decorating-ideas-261111/ | 200 | 0.26s | 722 |
Sleep easy with VÅLFJÄLLET – IKEA Global https://www.ikea.com/global/en/stories/sustainability/valfjallet-mattress-innovation-261111/ | 200 | 0.22s | 974 |
The IKEA Museum celebrates ten years – IKEA Global https://www.ikea.com/global/en/stories/our-roots/ikea-museum-turns-10-261104/ | 200 | 0.24s | 862 |
The YXSTABY collection – IKEA Global https://www.ikea.com/global/en/stories/design/yxstaby-gaming-collection-xbox-260831/ | 200 | 0.28s | 400 |
Cosy like autumn – IKEA Global https://www.ikea.com/global/en/stories/ideas-inspiration/cosy-autumn-home-261028/ | 200 | 0.20s | 603 |
A multifunctional kitchen with storage for all – IKEA Global https://www.ikea.com/global/en/stories/ideas-inspiration/make-space-for-what-you-love-kitchen-storage-261021/ | 200 | 0.29s | 716 |
Discover the ALPTALL collection, inspired by the Himalayas https://www.ikea.com/global/en/stories/design/alptall-collection-261001/ | 200 | 0.24s | 946 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Google Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsGoogle Analytics is on the page.
Audit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of ikea.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.