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An independent audit of google.de, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 54 checks. Organic health is 59 out of 100. The site lets the main AI assistants read it.
Growth Navigator · google.com
26 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 4 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Without one, Google picks its own text for your search result, and it is often a poor choice.
What to do: Add a description of 70 to 160 characters that says what the page offers and why to click.
How to fix this: How to write page titles and meta descriptionsThere is no viewport tag, so phones show a shrunken desktop page. Google ranks using the mobile version.
What to do: Add a viewport meta tag and make the layout responsive.
Paste inside the <head> of the page.
<meta name="viewport" content="width=device-width, initial-scale=1">
When someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Google"> <meta property="og:description" content="Describe this page in one or two sentences."> <meta property="og:url" content="https://www.google.com/"> <meta property="og:image" content="https://www.google.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsThe http:// version of the site still answers on its own, so some visitors and links stay on an insecure copy.
What to do: Redirect every http:// address to its https:// equivalent with a permanent (301) redirect.
For an Apache server, add to the top of the .htaccess file. Many hosts also offer this as a switch called “Force HTTPS”.
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "google.com",
"url": "https://www.google.com",
"logo": "https://www.google.com/your-logo.png"
}
</script>When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
“Google”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptionsPages with little text rarely rank for anything beyond the brand name.
What to do: Add useful text: what you offer, who it is for, prices, answers to common questions.
How to fix this: Thin content: what it is and how to fix itEach page needs its own title to show in search results.
What to do: Give each page a unique title of 30 to 60 characters.
As first delivered the page was nearly empty; in a browser it shows 101 words. Google usually runs scripts, though later and less reliably. Most AI assistants and several other search engines do not.
What to do: Have the site send its main text in the page itself (server-side rendering or pre-rendering).
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftA description copied across pages tells searchers nothing about the one in front of them, and search engines usually replace it.
What to do: Write a description for each page that says what that page offers.
The site links to an old address that then redirects. Each one adds a wasted step for visitors and crawlers.
What to do: Update the links to point at the final address.
Images without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftWithout it, copies of the page (with tracking codes, for example) can compete with each other in search.
What to do: Add a canonical link pointing at the page’s preferred address.
Paste inside the <head> of the page.
<link rel="canonical" href="https://www.google.com/">
Structured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "google.com",
"url": "https://www.google.com",
"logo": "https://www.google.com/your-logo.png"
}
</script>These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Only 0 H2 subheadings found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptionsSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
Links shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Google"> <meta property="og:description" content="Describe this page in one or two sentences."> <meta property="og:url" content="https://www.google.com/"> <meta property="og:image" content="https://www.google.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Google > One or two sentences about what this site offers. ## Pages - [Google](https://www.google.com/) - [Google Images](https://www.google.com/imghp?hl=en&ogbl) - [Google's products and services - About Google](https://www.google.com/intl/en/about/products) - [Google Advanced Search](https://www.google.com/advanced_search?hl=en&authuser=0) - [Reach Customers Across YouTube & Search - Google Ads](https://www.google.com/intl/en/ads/) - [Get Listed on Google - Google Business Profile US](https://www.google.com/services/) - [About Google: Our products, technology and company information - About Google](https://www.google.com/intl/en/about.html) - [Google's products and services - About Google](https://www.google.com/intl/en/about/products?tab=ih) - [Google Advanced Image Search](https://www.google.com/advanced_image_search?hl=en&authuser=0) - [About Google: Our products, technology and company information - About Google](https://about.google/)
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Both forms end at www.google.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Every internal link we followed loads. 1 more could not be checked because the site refused or slowed our visits; they are not counted as broken.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
https://www.google.com/ | 200 | 0.07s | 10 |
Google Images https://www.google.com/imghp?hl=en&ogbl | 200 | 0.05s | 11 |
Google's products and services - About Google https://www.google.com/intl/en/about/products | 200 | 0.02s | 774 |
Google Advanced Search https://www.google.com/advanced_search?hl=en&authuser=0 | 200 | 0.27s | 390 |
Reach Customers Across YouTube & Search - Google Ads https://www.google.com/intl/en/ads/ | 200 | 0.12s | 2,476 |
Get Listed on Google - Google Business Profile US https://www.google.com/services/ | 200 | 0.07s | 1,874 |
About Google: Our products, technology and company information - About Google https://www.google.com/intl/en/about.html | 200 | 0.01s | 260 |
(no title) https://www.google.com/intl/en/policies/privacy/ | 200 | 0.01s | 1 |
(no title) https://www.google.com/intl/en/policies/terms/ | 200 | 0.01s | 1 |
Google's products and services - About Google https://www.google.com/intl/en/about/products?tab=ih | 200 | 0.02s | 774 |
Google Advanced Image Search https://www.google.com/advanced_image_search?hl=en&authuser=0 | 200 | 0.15s | 371 |
About Google: Our products, technology and company information - About Google https://about.google/ | 200 | 0.01s | 260 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of google.de. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.