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An independent audit of theguardian.com, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 80 out of 100. Blocked from the site: Claude, Perplexity.
Growth Navigator · theguardian.com
11 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
When someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Latest news, sport and opinion from the Guardian"> <meta property="og:description" content="Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice"> <meta property="og:url" content="https://www.theguardian.com/us"> <meta property="og:image" content="https://www.theguardian.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsThere is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "theguardian.com",
"url": "https://www.theguardian.com",
"logo": "https://www.theguardian.com/your-logo.png"
}
</script>robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want those assistants' search to be able to cite you. Add to robots.txt and remove the matching Disallow lines. Training crawlers (GPTBot, ClaudeBot) are separate and can stay blocked.
User-agent: PerplexityBot Allow: /
When pages share a title, search engines cannot tell which one to show, and searchers cannot tell them apart.
What to do: Rewrite each title so it describes that page specifically.
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftStructured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "theguardian.com",
"url": "https://www.theguardian.com",
"logo": "https://www.theguardian.com/your-logo.png"
}
</script>Links shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Latest news, sport and opinion from the Guardian"> <meta property="og:description" content="Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice"> <meta property="og:url" content="https://www.theguardian.com/us"> <meta property="og:image" content="https://www.theguardian.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Latest news, sport and opinion from the Guardian > Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice ## Pages - [Latest news, sport and opinion from the Guardian](https://www.theguardian.com/us) - [Guardian newsletters: Sign up for our free newsletters](https://www.theguardian.com/email-newsletters) - [You can see everything on this list: the 20 most jaw-dropping documentaries – ranked! | Documentary films | The Guardian](https://www.theguardian.com/film/2026/nov/12/you-can-see-everything-on-this-list-the-20-most-jaw-dropping-documentaries-ranked) - [Steph Curry’s defense of Ayesha exposes the ugly double standards of the sports manosphere | Stephen Curry | The Guardian](https://www.theguardian.com/sport/2026/nov/12/steph-curry-ayesha-curry-manosphere-marriage-backlash) - [‘To them, we’re just NPCs’: the artists and activists challenging Trump’s video game propaganda | Games | The Guardian](https://www.theguardian.com/games/2026/nov/12/trump-video-game-propaganda) - [‘Maga is dead, Maga is effeminate’: why has the manosphere rejected Trump? | US politics | The Guardian](https://www.theguardian.com/us-news/ng-interactive/2026/nov/12/maga-dead-manosphere-trump) - [Billions lost and markets roiled by one man’s indiscretion. Isn’t it now clear that these tech bros are too powerful? | Aditya Chakrabortty | The Guardian](https://www.theguardian.com/commentisfree/2026/nov/12/billions-lost-markets-roiled-one-man-indiscretion-tech-bro-jensen-huang-affair-nvidia) - [US public workers are fighting to protect their jobs from AI – and some are winning | AI (artificial intelligence) | The Guardian](https://www.theguardian.com/technology/2026/nov/12/us-workers-governments-unions-ai) - [Latest news, sport and opinion from the Guardian](https://www.theguardian.com/) - [Comment, opinion and discussion from the Guardian US | The Guardian](https://www.theguardian.com/commentisfree) - [Sports news, scores, analysis and opinion from the Guardian US | The Guardian](https://www.theguardian.com/sport) - [Arts and entertainment news from Guardian US | The Guardian](https://www.theguardian.com/culture)
“Latest news, sport and opinion from the Guardian”
“Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.theguardian.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Visitors who type http:// are moved to https automatically.
Both forms end at www.theguardian.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Your icon appears in browser tabs and search results.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Latest news, sport and opinion from the Guardian https://www.theguardian.com/us | 200 | 0.03s | 2,913 |
Guardian newsletters: Sign up for our free newsletters https://www.theguardian.com/email-newsletters | 200 | 0.17s | 1,060 |
You can see everything on this list: the 20 most jaw-dropping documentaries – ranked! | Documentary films | The Guardian https://www.theguardian.com/film/2026/nov/12/you-can-see-everything-on-this-list-the-20-most-jaw-dropping-documentaries-ranked | 200 | 0.11s | 1,915 |
Steph Curry’s defense of Ayesha exposes the ugly double standards of the sports manosphere | Stephen Curry | The Guardian https://www.theguardian.com/sport/2026/nov/12/steph-curry-ayesha-curry-manosphere-marriage-backlash | 200 | 0.01s | 1,638 |
‘To them, we’re just NPCs’: the artists and activists challenging Trump’s video game propaganda | Games | The Guardian https://www.theguardian.com/games/2026/nov/12/trump-video-game-propaganda | 200 | 0.06s | 1,786 |
‘Maga is dead, Maga is effeminate’: why has the manosphere rejected Trump? | US politics | The Guardian https://www.theguardian.com/us-news/ng-interactive/2026/nov/12/maga-dead-manosphere-trump | 200 | 0.11s | 1,833 |
Billions lost and markets roiled by one man’s indiscretion. Isn’t it now clear that these tech bros are too powerful? | Aditya Chakrabortty | The Guardian https://www.theguardian.com/commentisfree/2026/nov/12/billions-lost-markets-roiled-one-man-indiscretion-tech-bro-jensen-huang-affair-nvidia | 200 | 0.02s | 1,512 |
US public workers are fighting to protect their jobs from AI – and some are winning | AI (artificial intelligence) | The Guardian https://www.theguardian.com/technology/2026/nov/12/us-workers-governments-unions-ai | 200 | 0.06s | 1,620 |
Latest news, sport and opinion from the Guardian https://www.theguardian.com/ | 200 | 0.15s | 2,913 |
Comment, opinion and discussion from the Guardian US | The Guardian https://www.theguardian.com/commentisfree | 200 | 0.10s | 987 |
Sports news, scores, analysis and opinion from the Guardian US | The Guardian https://www.theguardian.com/sport | 200 | 0.18s | 1,014 |
Arts and entertainment news from Guardian US | The Guardian https://www.theguardian.com/culture | 200 | 0.02s | 824 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of theguardian.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.