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An independent audit of bit.ly, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 98 out of 100. The site lets the main AI assistants read it.
Growth Navigator · bitly.com
3 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Bitly | Short URLs, QR Codes, and More > Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales. ## Pages - [Bitly | Short URLs, QR Codes, and More](https://bitly.com/) - [The Click Expectation Report: New Research on What Consumers Want vs. What They Get](https://bitly.com/blog/click-expectation-report/) - [URL Shortener | Shorten URLs with a Custom Link Shortener | Bitly](https://bitly.com/pages/products/url-shortener/) - [Bitly Codes | QR Code Generator Software for Custom QR Codes](https://bitly.com/pages/products/qr-codes/) - [Bitly Pages | Mobile-Friendly Landing Page Builder](https://bitly.com/pages/products/pages/) - [Bitly Analytics | Track and Manage Connections](https://bitly.com/pages/products/analytics/) - [Bitly Link-in-bio | Advanced, Customizable Link-in-Bio Tool](https://bitly.com/pages/features/link-in-bio/) - [Branded Links | Branded URL Shortener & Custom Domains](https://bitly.com/pages/features/branded-links/) - [Mobile Links | Trackable Short Links for SMS, QR Codes, & Apps](https://bitly.com/pages/features/mobile-links/) - [UTM Tracking for Links & QR Codes | Bitly](https://bitly.com/pages/features/utm-tracking/) - [Bitly Digital Business Cards | Share Your Contact Info](https://bitly.com/pages/features/digital-business-cards/) - [Bitly 2D Codes | Create and Manage GS1 Compliant 2D Barcodes](https://bitly.com/pages/products/2d-barcodes/)
“Bitly | Short URLs, QR Codes, and More”
“Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.”
“Understand what clicks with your audience”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://bitly.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at bitly.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: WebPage, ReadAction, BreadcrumbList, ListItem, WebSite, Organization, ImageObject, QuantitativeValue.
Headings phrased as questions, each followed by an answer, are easy for assistants to quote.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Bitly | Short URLs, QR Codes, and More https://bitly.com/ | 200 | 0.06s | 1,348 |
The Click Expectation Report: New Research on What Consumers Want vs. What They Get https://bitly.com/blog/click-expectation-report/ | 200 | 0.23s | 4,157 |
URL Shortener | Shorten URLs with a Custom Link Shortener | Bitly https://bitly.com/pages/products/url-shortener/ | 200 | 0.03s | 2,468 |
Bitly Codes | QR Code Generator Software for Custom QR Codes https://bitly.com/pages/products/qr-codes/ | 200 | 0.17s | 2,204 |
Bitly Pages | Mobile-Friendly Landing Page Builder https://bitly.com/pages/products/pages/ | 200 | 0.28s | 2,178 |
Bitly Analytics | Track and Manage Connections https://bitly.com/pages/products/analytics/ | 200 | 0.09s | 2,426 |
Bitly Link-in-bio | Advanced, Customizable Link-in-Bio Tool https://bitly.com/pages/features/link-in-bio/ | 200 | 0.04s | 1,400 |
Branded Links | Branded URL Shortener & Custom Domains https://bitly.com/pages/features/branded-links/ | 200 | 0.19s | 1,415 |
Mobile Links | Trackable Short Links for SMS, QR Codes, & Apps https://bitly.com/pages/features/mobile-links/ | 200 | 0.16s | 1,509 |
UTM Tracking for Links & QR Codes | Bitly https://bitly.com/pages/features/utm-tracking/ | 200 | 0.09s | 1,289 |
Bitly Digital Business Cards | Share Your Contact Info https://bitly.com/pages/features/digital-business-cards/ | 200 | 0.04s | 1,976 |
Bitly 2D Codes | Create and Manage GS1 Compliant 2D Barcodes https://bitly.com/pages/products/2d-barcodes/ | 200 | 0.13s | 1,061 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of bit.ly. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.