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An independent audit of selectel.ru, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 78 out of 100. The site lets the main AI assistants read it.
Growth Navigator · selectel.ru
18 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 4 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
The page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsThere is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "selectel.ru",
"url": "https://selectel.ru",
"logo": "https://selectel.ru/your-logo.png"
}
</script>“IT-инфраструктура для бизнеса от облачного провайдера Selectel, аренда IaaS и PaaS”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptions“Арендуйте IT-инфраструктуру в дата-центрах Москвы и Петербурга. Комплексные IaaS и PaaS-решения для разных категорий бизнеса: от индивидуаль…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsSlow first responses cost both rankings and ad conversions. Measured once from our server, so treat it as a rough signal.
What to do: Look at hosting quality, caching and a content delivery network.
How to fix this: Core Web Vitals: how to make a slow website fastWhen someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="IT-инфраструктура для бизнеса от облачного провайдера Selectel, аренда IaaS и PaaS"> <meta property="og:description" content="Арендуйте IT-инфраструктуру в дата-центрах Москвы и Петербурга. Комплексные IaaS и PaaS-решения для разных категорий бизнеса: от индивидуальных предпринимателей до крупных корпораций"> <meta property="og:url" content="https://selectel.ru/"> <meta property="og:image" content="https://selectel.ru/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Measured once from our server, so treat it as a rough signal. Slow pages lose visitors and rank lower.
What to do: Look at caching and hosting for these pages in particular.
Images without alt text are invisible to search engines and to screen-reader users.
What to do: Add a short alt description to each meaningful image. Use an empty alt for purely decorative ones.
How to fix this: Image SEO: alt text, file size and layout shiftWithout a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastA single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Structured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "selectel.ru",
"url": "https://selectel.ru",
"logo": "https://selectel.ru/your-logo.png"
}
</script>That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastAn icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
The page does not say which language it is written in.
What to do: Add a lang attribute to the html tag, for example lang="en".
Change the opening <html> tag of every page. Use your own language code if it is not English.
<html lang="en">
Links shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="IT-инфраструктура для бизнеса от облачного провайдера Selectel, аренда IaaS и PaaS"> <meta property="og:description" content="Арендуйте IT-инфраструктуру в дата-центрах Москвы и Петербурга. Комплексные IaaS и PaaS-решения для разных категорий бизнеса: от индивидуальных предпринимателей до крупных корпораций"> <meta property="og:url" content="https://selectel.ru/"> <meta property="og:image" content="https://selectel.ru/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsHeadings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://selectel.ru/
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Visitors who type http:// are moved to https automatically.
Both forms end at selectel.ru.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
The server shrinks the page before sending it.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
IT-инфраструктура для бизнеса от облачного провайдера Selectel, аренда IaaS и PaaS https://selectel.ru/ | 200 | 0.88s | 2,377 |
Selectel — IT Infrastructure Solutions https://selectel.ru/en/ | 200 | 0.22s | 1,209 |
Speedtest: тест скорости интернета онлайн, проверка на компьютере или телефоне https://selectel.ru/speedtest/ | 200 | 0.29s | 2,120 |
Услуги дата-центра: IT-инфраструктура в Москве, Санкт-Петербурге и Новосибирске в ЦОД Tier III от Selectel https://selectel.ru/services/ | 200 | 0.41s | 2,880 |
Инференс ИИ-моделей с оплатой за токены в РФ — Token Factory https://selectel.ru/services/token-factory/ | 200 | 0.58s | 2,401 |
Аренда облачного сервера – услуга Cloud-хостинга по доступной цене в дата-центрах Tier-III https://selectel.ru/services/cloud/servers/ | 200 | 0.38s | 4,880 |
Managed Kubernetes: cервис управления кластерами в облаке, хостинг для Cloud K8s как услуга https://selectel.ru/services/cloud/kubernetes/ | 200 | 0.52s | 3,785 |
Аренда выделенного сервера (Dedicated) в Москве, Петербурге и Новосибирске, цена хостинга в дата-центрах Tier III https://selectel.ru/services/dedicated/ | 200 | 0.21s | 5,247 |
Облачные базы данных: аренда Managed Databases (Cloud DBaaS) и серверы для БД в дата-центрах Selectel https://selectel.ru/services/cloud/managed-databases/ | 200 | 2.38s | 4,526 |
Dedicated Inference: каталог преднастроенных моделей с готовым API, Dedicated Inference от Selectel https://selectel.ru/services/dedicated-inference/ | 200 | 0.36s | 2,941 |
Публичное облако на базе VMware | Public Cloud powered by VMware https://selectel.ru/services/cloud/vmware/public-cloud/ | 200 | 0.20s | 4,761 |
Облачное объектное хранилище S3 (аренда AWS-совместимого решения Cloud Storage) https://selectel.ru/services/cloud/storage/ | 200 | 0.29s | 5,711 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
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This page reports only what our audit observed on public pages of selectel.ru. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.