Loading the report…
Loading the report…
An independent audit of discord.gg, measured by Adnave on November 12, 2026. We read 12 pages of the site as a search engine first receives them and ran 43 checks. Organic health is 96 out of 100. The site lets the main AI assistants read it.
Growth Navigator · discord.com
4 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-12 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastAssistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Discord - Group Chat That’s All Fun & Games > Discord is great for playing games and chilling with friends, or even building a worldwide community. Customize your own space to talk, play, and hang out. ## Pages - [Discord - Group Chat That’s All Fun & Games](https://discord.com/) - [Download Discord to Talk, Play, and Hang Out](https://discord.com/download) - [Nitro Benefits and Features | Discord](https://discord.com/nitro) - [Discord Servers - Home](https://discord.com/servers) - [Trending Games on Discord](https://discord.com/trending-games) - [Discord Safety Center](https://discord.com/safety) - [Family Center | Discord Safety](https://discord.com/safety-family-center) - [Safety Library | Discord](https://discord.com/safety-library) - [Safety News Hub | Discord](https://discord.com/safety-news) - [A Charter for a Better Place to Hang Out Online | Discord](https://discord.com/safety-teen-charter) - [Discord Player’s Guide](https://discord.com/safety-players-guide) - [Parent Hub | Discord Safety](https://discord.com/safety-parents)
“Discord - Group Chat That’s All Fun & Games”
“Discord is great for playing games and chilling with friends, or even building a worldwide community. Customize your own space to talk, play, and hang out.”
“Group chat that’s all fun & games”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://discord.com
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
3 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at discord.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: WebSite, SearchAction, WebPage, BreadcrumbList, ListItem, WebPageElement, ImageObject, Organization.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Discord - Group Chat That’s All Fun & Games https://discord.com/ | 200 | 0.06s | 445 |
Download Discord to Talk, Play, and Hang Out https://discord.com/download | 200 | 0.05s | 355 |
Nitro Benefits and Features | Discord https://discord.com/nitro | 200 | 0.09s | 1,197 |
Discord Servers - Home https://discord.com/servers | 200 | 0.21s | 289 |
Trending Games on Discord https://discord.com/trending-games | 200 | 0.13s | 949 |
Discord Safety Center https://discord.com/safety | 200 | 0.03s | 449 |
Family Center | Discord Safety https://discord.com/safety-family-center | 200 | 0.05s | 894 |
Safety Library | Discord https://discord.com/safety-library | 200 | 0.09s | 78,451 |
Safety News Hub | Discord https://discord.com/safety-news | 200 | 0.36s | 28,147 |
A Charter for a Better Place to Hang Out Online | Discord https://discord.com/safety-teen-charter | 200 | 0.07s | 1,121 |
Discord Player’s Guide https://discord.com/safety-players-guide | 200 | 0.05s | 430 |
Parent Hub | Discord Safety https://discord.com/safety-parents | 200 | 0.09s | 1,204 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of discord.gg. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.