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No thin inner pages: how the world's top websites do
Of 413 of the world's most popular websites that we audited, 219 pass this check and 194 fall short.
53%
pass
219 of 413 sites
47%
fall short
194 of 413 sites
9 of 51
by how often it fails
1 is the most-failed check · area: Other pages
What this check means
Inner pages with very little text rarely rank and can lower the perceived quality of the whole site.
Guide: Thin content: what it is and how to fix it
Popular sites that fall short (194)
google.comyoutube.comgooglevideo.comoffice.comgithub.comcloud.microsoftfastly.netwhatsapp.netbing.comgooglesyndication.comyoutu.beadobe.comwhatsapp.comamazonvideo.comntp.orgblogspot.comnginx.orgt-online.dewordpress.comyandex.netadobe.iodropbox.comduckdns.orgsnapchat.comgoogle-analytics.comscorecardresearch.comw3.orgpki.googsoundcloud.comdoi.orgafternic.comstripe.comoracle.compublicnode.comroku.comweather.comcriteo.commit.eduapplovin.comadtrafficquality.googlealidns.comlaunchdarkly.comlaunchpad.netsteampowered.comip-api.comspringer.comalibaba.commiui.comanthropic.comzendesk.comok.ruwithgoogle.comea.comchatgpt.sitebilibili.comtradingview.comgmail.comcheckpoint.comdotomi.comweebly.comdynatrace.comun.orgaliyun.comglobo.comdns.googlexboxlive.comopendns.comname.comadobe.netyandex.comcalendly.comsubstack.comduckduckgo.com163.comline.mesteamcommunity.comarxiv.orgdyndns.orgg.pagespeedtest.netshein.comwalmart.comhuawei.comgoodreads.comcnbc.comddnss.dewp.compushy.ioscribd.comsina.com.cnopenstreetmap.orgtplinkcloud.comoraclecloud.comaddtoany.comblogger.comgoogle.deshop.appinmobi.comcapcut.commysql.comgoogle.com.hkicloud-content.comslideshare.netmedia.netca.govdailymail.comuol.com.brconviva.comadriver.rutimeweb.rutarget.comsupercell.commaricopa.govcrpt.ruunesco.orgsagepub.comintercom.ioezvizlife.comnintendo.comoptimizely.comikea.comtelefonica.denewrelic.comring.comivi.rumeta.comsknt.ruprimevideo.comsupabase.cokick.comlemonde.frbandcamp.comrfc-editor.orgbugsnag.comitch.iooutbrain.comasus.comdailymail.co.ukcraigslist.orgindependent.co.uk360.cnbitrix24.ruzoho.comrustore.rubild.destatuspage.iowattpad.comlivejournal.com2gis.comnikkei.com
And 44 more. The full list is in the data file.
Popular sites that pass (219)
cloudflare.comamazonaws.commicrosoft.comapple.comazure.comtriplinkintl.comwindows.netzoom.uswordpress.orggandi.netyahoo.comopera.comb-cdn.netvimeo.comworkers.devmozilla.orgf5.comt.mesentry.iolencr.orgnginx.comui.comeuropa.eubit.lysamsung.comandroid.comwindows.comcloudflare-dns.comapache.orgdiscord.ggtelekom.netcrashlytics.comnytimes.comtelegram.orgubuntu.comgravatar.commeraki.comshopify.compages.devastrumu.iocreativecommons.orgforter.comdiscord.comkaspersky.combrave.comtheguardian.comunity3d.comhcaptcha.combbc.commts.ruamplitude.comnist.govbbc.co.ukcisco.comsourceforge.netsalesforce.comcpanel.nethubspot.comgoogleblog.comwho.intdatadoghq.comcentinel-analytica.comslack.comhp.comtelegram.menature.comwww.gov.ukgamepass.comonelink.megrammarly.comwiley.comcasalemedia.comdebian.orgvungle.comharvard.edurubiconproject.comphp.netunisys.compaloaltonetworks.comsmartadserver.comokta.combranch.ionvidia.comgnu.orgtp-link.comdell.comcdc.govelasticbeanstalk.comatlassian.netstanford.edugitlab.comwps.comissuu.comnasa.govplesk.comaol.comvisualstudio.comintel.commzstatic.comappsflyer.comtrendmicro.comdrom.rubraze.comietf.orgnetangels.rubusinessinsider.comeventbrite.comteamviewer.comfoxnews.comstatista.complaystation.comindiatimes.comklaviyo.comdocker.comtaboola.comselectel.rumozilla.comfirefox.comoup.comfast.comcornell.edueset.comwired.comatlassian.comtime.comsophos.comsquarespace.comwix.commediatek.comdreamhost.comvercel.appcloudns.netdigitalocean.comjquery.comflurry.comhotjar.comtechcrunch.comtrueconf.netonetrust.comfree.frberkeley.edustackadapt.combox.comdoubleverify.comampproject.orgjotform.comverisign.comservice.gov.ukloc.govtencent.com
And 69 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/site-thin"><img src="https://adnave.com/embed/site-thin.svg" alt="Share of the world's top websites that pass the check “No thin inner pages”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
Use this figure
Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “No thin inner pages: how the world's top websites do”, https://adnave.com/research/stats/site-thin
Download the data (CSV)