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Subheadings that structure the page: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 392 pass this check and 159 fall short.
71%
pass
392 of 551 sites
29%
fall short
159 of 551 sites
25 of 51
by how often it fails
1 is the most-failed check · area: Page entered
What this check means
Subheadings break a page into sections that people can scan and that search engines and AI assistants can quote.
Guide: How to write page titles and meta descriptions
Popular sites that fall short (159)
google.comyoutube.comtwitter.comgooglevideo.commail.rulsrelayaccess.comdzen.rux.comdoubleclick.netgooglesyndication.comyoutu.bepinterest.commyfritz.netgoogledomains.comwa.medigicert.comroblox.comntp.orgworkers.devbaidu.comqq.comnginx.orgmsn.comt.melencr.orgyandex.netyandex.ruadobe.ioregistrar-servers.comduckdns.orgskybridge.clickarchive.orgvk.rucrashlytics.comvk.comtelegram.orgsamsungcloud.compages.devastrumu.iogoogle-analytics.comexample.comscorecardresearch.comcnn.comquickconnect.topublicnode.comwikimedia.orgcharter.nett.coadtrafficquality.googleimdb.comalidns.comtelegram.mesteampowered.comalibaba.comcloudflareinsights.commiui.comweibo.comuserapi.comespn.comok.runaver.comwithgoogle.combilibili.comgmail.comun.orgbsky.appgoogle.cnamazon.dedns.googleissuu.comlive-video.netamazontrust.complesk.comyandex.comsubstack.comtemu.comsteamcommunity.comtaobao.comnetcraze.iosberbank.rueye4.cnyahoo.co.jplijit.comtrendmicro.comdropcatch.comspeedtest.netshein.compushy.iosina.com.cnopenstreetmap.orgtplinkcloud.comgoogle.deinmobi.comamagi.tvgoogle.com.hkfast.comnease.netthreads.comsohu.commedia.net360yield.comrakuten.co.jpieee.orgadriver.rusupercell.comikea.comamazon.frtelefonica.debox.comampproject.orgjotform.comivi.ruhstgr.netamazon.ingosuslugi.rufb.comcertcenter.comalipaydns.combinance.comya.rupinimg.compalmplaystore.comamazon.itcraigslist.orgshopee.co.idhihonorcloud.comlivejournal.com2gis.comgoogle.co.ukshopee.com.brzillow.comimgur.comarcgis.comerome.coma-mo.netappspot.comteads.tvahacdn.megoogle.com.brimgsmail.ruparklogic.comdeepseek.comonetag-sys.comunrulymedia.comvivoglobal.com0xrpc.iodisqus.comcoupang.combund.deunruly.co
And 9 more. The full list is in the data file.
Popular sites that pass (392)
cloudflare.comamazonaws.comfacebook.comfbcdn.netmicrosoft.comapple.comlinkedin.comazure.comtriplinkintl.comamazon.comoffice.comlive.comgithub.comcloud.microsoftwikipedia.orgfastly.netnetflix.comwhatsapp.netbing.comwindows.neticloud.comzoom.usadobe.comtiktok.comwhatsapp.comwordpress.orggandi.netyahoo.comskype.comspotify.comopera.comb-cdn.netamazonvideo.comvimeo.comblogspot.commozilla.orgf5.comt-online.dewordpress.comsentry.ionginx.comui.comeuropa.euchatgpt.combit.lysamsung.comipify.orggithub.iodropbox.comandroid.comwindows.comcloudflare-dns.comapache.orgdiscord.ggnic.rutelekom.netnytimes.comsnapchat.comubuntu.comgravatar.commeraki.comshopify.comcreativecommons.orgflickr.comforter.comdiscord.comw3.orgreg.rukaspersky.compki.googbrave.comsoundcloud.comtheguardian.comunity3d.comdoi.orghcaptcha.comafternic.comstripe.comoracle.combbc.comroku.commts.ruweather.comamplitude.comcriteo.comtwitch.tvmit.edunist.govbbc.co.ukapplovin.comcisco.comsourceforge.netdnsmadeeasy.comsalesforce.comcpanel.nethubspot.comlinktr.eegoogleblog.comwho.intdatadoghq.comcentinel-analytica.comslack.comhp.comlaunchdarkly.combooking.comlaunchpad.netnature.comwww.gov.uktinyurl.comgamepass.comonelink.meip-api.comgrammarly.comspringer.comwiley.comcasalemedia.comanthropic.comzendesk.comdebian.orgvungle.comamazon.co.ukharvard.edurubiconproject.comnflxvideo.netphp.netunisys.compaloaltonetworks.comsmartadserver.comea.comchatgpt.siteokta.combranch.ionvidia.comgnu.orgtradingview.comtp-link.comcheckpoint.comdell.comdotomi.comweebly.comcdc.govdynatrace.comelasticbeanstalk.comaliyun.comatlassian.netnetease.comgo.comglobo.comstanford.edugitlab.com
And 242 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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<a href="https://adnave.com/research/stats/h2"><img src="https://adnave.com/embed/h2.svg" alt="Share of the world's top websites that pass the check “Subheadings that structure the page”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Subheadings that structure the page: how the world's top websites do”, https://adnave.com/research/stats/h2
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