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An independent audit of deepseek.com, measured by Adnave on November 13, 2026. We read 11 pages of the site as a search engine first receives them and ran 55 checks. Organic health is 76 out of 100. The site lets the main AI assistants read it.
Growth Navigator · deepseek.com
20 opportunities to improve
11 pages read in full
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 11 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Each page needs its own title to show in search results.
What to do: Give each page a unique title of 30 to 60 characters.
There is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "deepseek.com",
"url": "https://deepseek.com",
"logo": "https://deepseek.com/your-logo.png"
}
</script>Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
“DeepSeek is an AI research company focused on building world-leading general artificial intelligence. We develop and open-source frontier LL…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsPages with little text rarely rank for anything beyond the brand name.
What to do: Add useful text: what you offer, who it is for, prices, answers to common questions.
How to fix this: Thin content: what it is and how to fix itAs first delivered the page was nearly empty; in a browser it shows 116 words. Google usually runs scripts, though later and less reliably. Most AI assistants and several other search engines do not.
What to do: Have the site send its main text in the page itself (server-side rendering or pre-rendering).
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftwww.deepseek.com does not redirect to deepseek.com, so search engines may treat them as two copies competing with each other.
What to do: Pick one form and permanently redirect the other to it.
How to fix this: How to find and fix broken links on your websiteThese scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastStructured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "deepseek.com",
"url": "https://deepseek.com",
"logo": "https://deepseek.com/your-logo.png"
}
</script>These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Only 0 H2 subheadings found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptionsSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
What to do: Give each field a <label for="its-id">, or an aria-label if the design has no room for visible text.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
hreflang tags tell search engines which language version to show each searcher. A set that leaves out the page itself, or the fallback, is often ignored as a whole.
What to do: List every language version on every page, including the page itself, and add one x-default entry for everyone else.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# DeepSeek | Into the Unknown > DeepSeek is an AI research company focused on building world-leading general artificial intelligence. We develop and open-source frontier LLMs including DeepSeek-V4, DeepSeek-R1, and DeepSeek-Coder. Chat with DeepSeek AI or integrate via API. ## Pages - [DeepSeek | 深度求索](https://deepseek.com/)
“DeepSeek | Into the Unknown”
“Into the Unknown”
Alt text helps image search and screen-reader users.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.deepseek.com/en/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Visitors who type http:// are moved to https automatically.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Every internal link we followed loads.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
Checked 10 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
DeepSeek | 深度求索 https://deepseek.com/ | 200 | 0.03s | 36 |
(no title) https://deepseek.com/harness/ | 202 | 0.04s | 0 |
(no title) https://deepseek.com/download/ | 202 | 0.04s | 0 |
(no title) https://deepseek.com/news/deepseek-v4-1-flash/ | 202 | 0.03s | 0 |
(no title) https://deepseek.com/news/v4-preview/ | 202 | 0.04s | 0 |
(no title) https://deepseek.com/news/deepseek-v3-2/ | 202 | 0.01s | 0 |
(no title) https://deepseek.com/news/deepseek-v3-1/ | 202 | 0.01s | 0 |
(no title) https://deepseek.com/news/r1-0528/ | 202 | 0.01s | 0 |
(no title) https://deepseek.com/news/deepseek-v3/ | 202 | 0.01s | 0 |
(no title) https://deepseek.com/news/ | 202 | 0.01s | 0 |
(no title) https://deepseek.com/transparency/ | 202 | 0.01s | 0 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
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This page reports only what our audit observed on public pages of deepseek.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.