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An independent audit of gosuslugi.ru, measured by Adnave on November 13, 2026. We read 1 page of the site as a search engine first receives them and ran 41 checks. Organic health is 72 out of 100. Blocked from the site: ChatGPT, ChatGPT search, Claude, Perplexity, Google Gemini.
Growth Navigator · gosuslugi.ru
16 opportunities to improve
1 page read in full
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 4 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 1 page on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Without one, Google picks its own text for your search result, and it is often a poor choice.
What to do: Add a description of 70 to 160 characters that says what the page offers and why to click.
How to fix this: How to write page titles and meta descriptionsOnly 10 words arrive with the page; the rest is built in the browser by scripts. Search engines may see very little.
What to do: Have the site send its main text in the page itself (server-side rendering or pre-rendering).
How to fix this: Thin content: what it is and how to fix itThe page has no H1 heading, so search engines get no clear statement of its topic.
What to do: Add one H1 near the top that states the main topic in plain words.
How to fix this: How to write page titles and meta descriptionsThere is no structured data, so an assistant has to guess what the business is from loose text.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "gosuslugi.ru",
"url": "https://gosuslugi.ru",
"logo": "https://gosuslugi.ru/your-logo.png"
}
</script>robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want those assistants' search to be able to cite you. Add to robots.txt and remove the matching Disallow lines. Training crawlers (GPTBot, ClaudeBot) are separate and can stay blocked. Google-Extended is a separate choice: allowing it lets Gemini both ground answers in your pages and train on them.
User-agent: OAI-SearchBot Allow: / User-agent: PerplexityBot Allow: /
www.gosuslugi.ru does not redirect to gosuslugi.ru, so search engines may treat them as two copies competing with each other.
What to do: Pick one form and permanently redirect the other to it.
How to fix this: How to find and fix broken links on your websiteA made-up address did not return a 404. Search engines can end up indexing endless empty pages.
What to do: Make the site answer unknown addresses with a 404 status and a helpful “page not found” page.
How to fix this: How to find and fix broken links on your websiteWithout it, copies of the page (with tracking codes, for example) can compete with each other in search.
What to do: Add a canonical link pointing at the page’s preferred address.
Paste inside the <head> of the page.
<link rel="canonical" href="https://gosuslugi.ru/">
Structured data lets Google show extras such as ratings, prices, opening hours and FAQs in your result.
What to do: Add schema.org markup that fits the business (Organization, LocalBusiness, Product, FAQ).
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "gosuslugi.ru",
"url": "https://gosuslugi.ru",
"logo": "https://gosuslugi.ru/your-logo.png"
}
</script>These headers protect visitors from downgrade and content-sniffing attacks. Browsers and security scanners look for them.
What to do: Have the web server send Strict-Transport-Security and X-Content-Type-Options: nosniff on every response.
For an Apache server, add to the .htaccess file. On other servers, ask your host to send these two headers.
Header always set Strict-Transport-Security "max-age=31536000" Header always set X-Content-Type-Options "nosniff"
Only 0 H2 subheadings found.
What to do: Break the page into sections with H2 subheadings that use the words people search for.
How to fix this: How to write page titles and meta descriptionsThe server did not report compressing the page.
What to do: Turn on gzip or Brotli compression on the server or host.
How to fix this: Core Web Vitals: how to make a slow website fastLinks shared on X will show as plain text.
What to do: Add a twitter:card meta tag (summary_large_image works for most pages).
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Портал государственных услуг Российской Федерации"> <meta property="og:description" content="Describe this page in one or two sentences."> <meta property="og:url" content="https://gosuslugi.ru/"> <meta property="og:image" content="https://gosuslugi.ru/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsHeadings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.
An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Портал государственных услуг Российской Федерации > One or two sentences about what this site offers. ## Pages - [Портал государственных услуг Российской Федерации](https://gosuslugi.ru/)
“Портал государственных услуг Российской Федерации”
There are no image tags on this page.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Your icon appears in browser tabs and search results.
| Page | Response | Time | Words |
|---|---|---|---|
Портал государственных услуг Российской Федерации https://gosuslugi.ru/ | 200 | 0.35s | 10 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of gosuslugi.ru. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.