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Exactly one main heading: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 316 pass this check and 235 fall short.
57%
pass
316 of 551 sites
43%
fall short
235 of 551 sites
14 of 51
by how often it fails
1 is the most-failed check · area: Page entered
What this check means
The main heading tells readers and search engines what the page is about. A page with none, or with several, gives a weaker signal.
Guide: How to write page titles and meta descriptions
Popular sites that fall short (235)
google.comcloudflare.comyoutube.commicrosoft.comtwitter.comgooglevideo.comamazon.commail.rulive.comlsrelayaccess.comdzen.ruwhatsapp.netx.comgooglesyndication.comyoutu.bepinterest.commyfritz.nettiktok.comwhatsapp.comyahoo.comgoogledomains.comdigicert.comspotify.comb-cdn.netamazonvideo.comntp.orgworkers.devbaidu.comblogspot.comqq.commsn.comt.melencr.orgyandex.netui.comyandex.ruadobe.iogithub.iocloudflare-dns.comskybridge.clickarchive.orgtelegram.orgexample.comcnn.comquickconnect.totheguardian.comdoi.orghcaptcha.comstripe.compublicnode.combbc.comroku.comwikimedia.orgmts.ruweather.comtwitch.tvnist.govcharter.netapplovin.comt.coimdb.comgoogleblog.comalidns.comtelegram.melaunchpad.netsteampowered.comgamepass.comalibaba.comcloudflareinsights.commiui.comwiley.comzendesk.comdebian.orgweibo.comamazon.co.ukespn.comphp.netok.ruwithgoogle.comea.combilibili.comokta.comgnu.orgcdc.govun.orgaliyun.combsky.appnetease.comamazon.dedns.googlenasa.govyandex.comsubstack.comduckduckgo.comaol.comtemu.comsteamcommunity.comarxiv.orgintel.comsberbank.rueye4.cndyndns.orgyahoo.co.jplijit.comduolingo.comtrendmicro.comdropcatch.comspeedtest.netdrom.rubraze.comshein.comhuawei.comgoodreads.comcnbc.compushy.ioamazon.co.jpsina.com.cnteamviewer.comopenstreetmap.orgtplinkcloud.comaddtoany.complaystation.comblogger.comgoogle.deamzn.toshop.appmysql.comamagi.tvselectel.ruoup.comgoogle.com.hkfast.comnease.netsohu.com360yield.comrakuten.co.jpmediatek.comieee.orgadriver.rumaricopa.govjquery.comcrpt.rutechcrunch.comezvizlife.comamazon.frberkeley.edutelefonica.deamazon.cadoubleverify.comampproject.org
And 85 more. The full list is in the data file.
Popular sites that pass (316)
amazonaws.comfacebook.comfbcdn.netapple.comlinkedin.comazure.comtriplinkintl.comoffice.comgithub.comcloud.microsoftwikipedia.orgfastly.netnetflix.combing.comdoubleclick.netwindows.neticloud.comzoom.usadobe.comwordpress.orggandi.netwa.meskype.comopera.comroblox.comvimeo.commozilla.orgnginx.orgf5.comt-online.dewordpress.comsentry.ionginx.comeuropa.euchatgpt.combit.lysamsung.comipify.orgdropbox.comregistrar-servers.comandroid.comwindows.comduckdns.orgapache.orgdiscord.ggvk.runic.rutelekom.netcrashlytics.comnytimes.comsnapchat.comvk.comsamsungcloud.comubuntu.comgravatar.commeraki.comshopify.compages.devastrumu.iogoogle-analytics.comcreativecommons.orgflickr.comforter.comdiscord.comscorecardresearch.comw3.orgreg.rukaspersky.compki.googbrave.comsoundcloud.comunity3d.comafternic.comoracle.comamplitude.comcriteo.commit.edubbc.co.ukcisco.comadtrafficquality.googlesourceforge.netdnsmadeeasy.comsalesforce.comcpanel.nethubspot.comlinktr.eewho.intdatadoghq.comcentinel-analytica.comslack.comhp.comlaunchdarkly.combooking.comnature.comwww.gov.uktinyurl.comonelink.meip-api.comgrammarly.comspringer.comcasalemedia.comanthropic.comvungle.comuserapi.comharvard.edurubiconproject.comnflxvideo.netunisys.compaloaltonetworks.comnaver.comsmartadserver.comchatgpt.sitebranch.ionvidia.comtradingview.comgmail.comtp-link.comcheckpoint.comdell.comdotomi.comweebly.comdynatrace.comelasticbeanstalk.comatlassian.netgoogle.cngo.comglobo.comstanford.edugitlab.comwps.comxboxlive.comissuu.comopendns.comlive-video.netname.comamazontrust.complesk.comadobe.netcalendly.com163.comline.metaobao.comdailymotion.comnetcraze.iovisualstudio.commzstatic.comg.pageappsflyer.comwalmart.comddnss.de
And 166 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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<a href="https://adnave.com/research/stats/h1"><img src="https://adnave.com/embed/h1.svg" alt="Share of the world's top websites that pass the check “Exactly one main heading”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Suggested citation: Adnave, “Exactly one main heading: how the world's top websites do”, https://adnave.com/research/stats/h1
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