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Meta description of a good length: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 313 pass this check and 238 fall short.
57%
pass
313 of 551 sites
43%
fall short
238 of 551 sites
12 of 51
by how often it fails
1 is the most-failed check · area: Page entered
What this check means
The meta description is the summary a search engine may show under the title. It does not affect ranking directly, but a clear one earns more clicks. We look for roughly 70 to 160 characters.
Guide: How to write page titles and meta descriptions
Popular sites that fall short (238)
cloudflare.comfacebook.comfbcdn.netapple.comtriplinkintl.comgooglevideo.comamazon.commail.ruoffice.comgithub.comlsrelayaccess.comcloud.microsoftwhatsapp.netbing.comgooglesyndication.commyfritz.netwhatsapp.comgandi.netgoogledomains.comwa.meskype.comdigicert.comroblox.comworkers.devbaidu.comnginx.orgmsn.comt.mesentry.iolencr.orgyandex.netadobe.ioregistrar-servers.comcloudflare-dns.comduckdns.orgapache.orgarchive.orgvk.runic.rutelekom.netnytimes.comvk.comtelegram.orgsamsungcloud.comgoogle-analytics.comexample.comcreativecommons.orgscorecardresearch.comw3.orgreg.rukaspersky.compki.googbrave.comunity3d.comdoi.orgoracle.commts.rumit.edunist.govt.coadtrafficquality.googlesourceforge.netdnsmadeeasy.comimdb.comalidns.comdatadoghq.comslack.comtelegram.melaunchpad.netnature.comwww.gov.uksteampowered.comip-api.comalibaba.comcloudflareinsights.commiui.comdebian.orgweibo.comuserapi.comamazon.co.ukespn.comphp.netpaloaltonetworks.comok.runaver.comsmartadserver.comwithgoogle.combranch.ioweebly.comcdc.govun.orgaliyun.comnetease.comgoogle.cnamazon.dedns.googlestanford.eduwps.comissuu.comlive-video.netnasa.gov163.comtemu.comsteamcommunity.comnetcraze.ioarxiv.orgsberbank.rueye4.cnmzstatic.comg.pagelijit.comappsflyer.comdropcatch.comdrom.rushein.comwalmart.comamazon.co.jpeventbrite.comfoxnews.comtplinkcloud.comoraclecloud.comindiatimes.comshare.googlegoogle.deamzn.toklaviyo.commysql.comamagi.tvselectel.rugoogle.com.hknease.neticloud-content.comcornell.edusohu.comca.gov360yield.comadsrvr.orgieee.orgvercel.appadriver.rutimeweb.rusupercell.commaricopa.govcloudns.netjquery.comcrpt.ruunesco.orgintercom.ionintendo.comamazon.fr
And 88 more. The full list is in the data file.
Popular sites that pass (313)
google.comamazonaws.comyoutube.commicrosoft.comtwitter.comlinkedin.comazure.comlive.comwikipedia.orgfastly.netnetflix.comdzen.rux.comdoubleclick.netyoutu.bepinterest.comwindows.neticloud.comzoom.usadobe.comtiktok.comwordpress.orgyahoo.comspotify.comopera.comb-cdn.netamazonvideo.comvimeo.comntp.orgblogspot.comqq.commozilla.orgf5.comt-online.dewordpress.comnginx.comui.comeuropa.euchatgpt.combit.lyyandex.rusamsung.comipify.orggithub.iodropbox.comandroid.comwindows.comskybridge.clickdiscord.ggcrashlytics.comsnapchat.comubuntu.comgravatar.commeraki.comshopify.compages.devastrumu.ioflickr.comforter.comdiscord.comcnn.comquickconnect.tosoundcloud.comtheguardian.comhcaptcha.comafternic.comstripe.compublicnode.combbc.comroku.comwikimedia.orgweather.comamplitude.comcriteo.comtwitch.tvcharter.netbbc.co.ukapplovin.comcisco.comsalesforce.comcpanel.nethubspot.comlinktr.eegoogleblog.comwho.intcentinel-analytica.comhp.comlaunchdarkly.combooking.comtinyurl.comgamepass.comonelink.megrammarly.comspringer.comwiley.comcasalemedia.comanthropic.comzendesk.comvungle.comharvard.edurubiconproject.comnflxvideo.netunisys.comea.comchatgpt.sitebilibili.comokta.comnvidia.comgnu.orgtradingview.comgmail.comtp-link.comcheckpoint.comdell.comdotomi.comdynatrace.comelasticbeanstalk.comatlassian.netbsky.appgo.comglobo.comgitlab.comxboxlive.comopendns.comname.comamazontrust.complesk.comadobe.netyandex.comcalendly.comsubstack.comduckduckgo.comaol.comline.metaobao.comdailymotion.comvisualstudio.comintel.comdyndns.orgyahoo.co.jpduolingo.comtrendmicro.comspeedtest.netbraze.comhuawei.comgoodreads.comcnbc.comddnss.deietf.orgnetangels.ru
And 163 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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<a href="https://adnave.com/research/stats/description"><img src="https://adnave.com/embed/description.svg" alt="Share of the world's top websites that pass the check “Meta description of a good length”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Meta description of a good length: how the world's top websites do”, https://adnave.com/research/stats/description
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