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Page title of a good length: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 304 pass this check and 247 fall short.
55%
pass
304 of 551 sites
45%
fall short
247 of 551 sites
11 of 51
by how often it fails
1 is the most-failed check · area: Page entered
What this check means
The page title is the headline shown in search results and browser tabs. Too short wastes the space; too long gets cut off. We count a title of roughly 30 to 60 characters as a good length.
Guide: How to write page titles and meta descriptions
Popular sites that fall short (247)
google.comfacebook.comfbcdn.netyoutube.comapple.comtriplinkintl.comgooglevideo.commail.rugithub.comlsrelayaccess.comwikipedia.orgdzen.rubing.comdoubleclick.netgooglesyndication.comyoutu.bepinterest.comicloud.commyfritz.nettiktok.comgandi.netyahoo.comgoogledomains.comwa.medigicert.comspotify.combaidu.comqq.comnginx.orgmsn.comt-online.det.mesentry.ionginx.comeuropa.euyandex.rusamsung.comadobe.iogithub.iowindows.comcloudflare-dns.comduckdns.orgapache.orgskybridge.clickarchive.orgvk.rutelekom.netcrashlytics.comnytimes.comvk.comtelegram.orgsamsungcloud.comshopify.comastrumu.ioexample.comforter.comw3.orgreg.ruquickconnect.tokaspersky.comunity3d.comdoi.orgoracle.compublicnode.combbc.comroku.comwikimedia.orgmts.ruweather.comtwitch.tvcharter.netbbc.co.ukapplovin.comcisco.comt.cosourceforge.netdnsmadeeasy.comimdb.comlinktr.eealidns.comhp.comlaunchdarkly.comtelegram.mebooking.comlaunchpad.netnature.comwww.gov.uksteampowered.comalibaba.comcloudflareinsights.commiui.comanthropic.comweibo.comuserapi.comamazon.co.ukharvard.eduespn.comphp.netpaloaltonetworks.comok.runaver.comwithgoogle.combilibili.comgmail.comweebly.comaliyun.comatlassian.netbsky.appnetease.comgoogle.cnamazon.deglobo.comdns.googlestanford.eduwps.comxboxlive.comissuu.comlive-video.netamazontrust.comnasa.govsubstack.com163.comsteamcommunity.comtaobao.comnetcraze.iovisualstudio.comsberbank.rueye4.cnmzstatic.comdyndns.orgg.pageyahoo.co.jpdropcatch.comdrom.ruddnss.denetangels.rubusinessinsider.comsina.com.cnopenstreetmap.orgfoxnews.comstatista.comtplinkcloud.comshare.googlegoogle.decapcut.commysql.comamagi.tvselectel.rumozilla.comfirefox.com
And 97 more. The full list is in the data file.
Popular sites that pass (304)
cloudflare.comamazonaws.commicrosoft.comtwitter.comlinkedin.comazure.comamazon.comoffice.comlive.comcloud.microsoftfastly.netnetflix.comwhatsapp.netx.comwindows.netzoom.usadobe.comwhatsapp.comwordpress.orgskype.comopera.comb-cdn.netroblox.comamazonvideo.comvimeo.comntp.orgworkers.devblogspot.commozilla.orgf5.comwordpress.comlencr.orgyandex.netui.comchatgpt.combit.lyipify.orgdropbox.comregistrar-servers.comandroid.comdiscord.ggnic.rusnapchat.comubuntu.comgravatar.commeraki.compages.devgoogle-analytics.comcreativecommons.orgflickr.comdiscord.comscorecardresearch.comcnn.compki.googbrave.comsoundcloud.comtheguardian.comhcaptcha.comafternic.comstripe.comamplitude.comcriteo.commit.edunist.govadtrafficquality.googlesalesforce.comcpanel.nethubspot.comgoogleblog.comwho.intdatadoghq.comcentinel-analytica.comslack.comtinyurl.comgamepass.comonelink.meip-api.comgrammarly.comspringer.comwiley.comcasalemedia.comzendesk.comdebian.orgvungle.comrubiconproject.comnflxvideo.netunisys.comsmartadserver.comea.comchatgpt.siteokta.combranch.ionvidia.comgnu.orgtradingview.comtp-link.comcheckpoint.comdell.comdotomi.comcdc.govdynatrace.comelasticbeanstalk.comun.orggo.comgitlab.comopendns.comname.complesk.comadobe.netyandex.comcalendly.comduckduckgo.comaol.comtemu.comline.medailymotion.comarxiv.orgintel.comlijit.comduolingo.comappsflyer.comtrendmicro.comspeedtest.netbraze.comshein.comwalmart.comhuawei.comgoodreads.comcnbc.comietf.orgwp.compushy.ioscribd.comamazon.co.jpeventbrite.comteamviewer.comoraclecloud.comaddtoany.complaystation.comindiatimes.comblogger.comamzn.toklaviyo.comshop.appdocker.cominmobi.comtaboola.commega.co.nzoup.comfast.com
And 154 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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<a href="https://adnave.com/research/stats/title"><img src="https://adnave.com/embed/title.svg" alt="Share of the world's top websites that pass the check “Page title of a good length”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Suggested citation: Adnave, “Page title of a good length: how the world's top websites do”, https://adnave.com/research/stats/title
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