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Link preview tags complete: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 324 pass this check and 227 fall short.
59%
pass
324 of 551 sites
41%
fall short
227 of 551 sites
15 of 51
by how often it fails
1 is the most-failed check · area: Sharing
What this check means
Open Graph tags decide the title, description and picture shown when a link is shared on social networks and in messaging apps.
Guide: How to control how your link looks when it is shared
Popular sites that fall short (227)
google.comamazonaws.comfacebook.comfbcdn.netyoutube.commicrosoft.comlinkedin.comazure.comtriplinkintl.comgooglevideo.comamazon.comoffice.comlive.comlsrelayaccess.comcloud.microsoftnetflix.comdzen.rugooglesyndication.comyoutu.beicloud.commyfritz.nettiktok.comyahoo.comgoogledomains.comdigicert.combaidu.comqq.comnginx.orgmsn.comt-online.deyandex.ruipify.orggithub.iodropbox.comregistrar-servers.comcloudflare-dns.comduckdns.orgapache.orgskybridge.clickarchive.orgvk.rutelekom.netvk.comgravatar.comastrumu.ioexample.comcreativecommons.orgscorecardresearch.comreg.rucnn.comquickconnect.tokaspersky.compki.googtheguardian.comdoi.orgbbc.comwikimedia.orgmts.ruweather.commit.educharter.nett.coadtrafficquality.googlesourceforge.netdnsmadeeasy.comimdb.comalidns.comlaunchpad.nettinyurl.comonelink.meip-api.comspringer.comalibaba.comcloudflareinsights.commiui.comdebian.orgvungle.comweibo.comuserapi.comamazon.co.ukrubiconproject.comnflxvideo.netespn.comphp.netsmartadserver.comwithgoogle.combilibili.combranch.iognu.orggmail.comcheckpoint.comcdc.govelasticbeanstalk.comun.orgaliyun.comnetease.comgoogle.cnamazon.dedns.googleissuu.comlive-video.netname.comamazontrust.com163.comtaobao.comnetcraze.ioarxiv.orgsberbank.rueye4.cndyndns.orgg.pagelijit.comduolingo.comshein.compushy.ioamazon.co.jpsina.com.cntplinkcloud.complaystation.comshare.googlegoogle.deamzn.toklaviyo.commysql.comamagi.tvselectel.ruoup.comgoogle.com.hknease.netcornell.edusohu.com360yield.comadsrvr.orgsquarespace.comieee.orgadriver.rutimeweb.rutarget.commaricopa.govjquery.comcrpt.ruflurry.comunesco.orgsagepub.comezvizlife.comonetrust.comamazon.frberkeley.edutelefonica.debox.com
And 77 more. The full list is in the data file.
Popular sites that pass (324)
cloudflare.comapple.comtwitter.commail.rugithub.comwikipedia.orgfastly.netwhatsapp.netbing.comx.comdoubleclick.netpinterest.comwindows.netzoom.usadobe.comwhatsapp.comwordpress.orggandi.netwa.meskype.comspotify.comopera.comb-cdn.netroblox.comamazonvideo.comvimeo.comntp.orgworkers.devblogspot.commozilla.orgf5.comwordpress.comt.mesentry.iolencr.orgnginx.comyandex.netui.comeuropa.euchatgpt.combit.lysamsung.comadobe.ioandroid.comwindows.comdiscord.ggnic.rucrashlytics.comnytimes.comsnapchat.comtelegram.orgsamsungcloud.comubuntu.commeraki.comshopify.compages.devgoogle-analytics.comflickr.comforter.comdiscord.comw3.orgbrave.comsoundcloud.comunity3d.comhcaptcha.comafternic.comstripe.comoracle.compublicnode.comroku.comamplitude.comcriteo.comtwitch.tvnist.govbbc.co.ukapplovin.comcisco.comsalesforce.comcpanel.nethubspot.comlinktr.eegoogleblog.comwho.intdatadoghq.comcentinel-analytica.comslack.comhp.comlaunchdarkly.comtelegram.mebooking.comnature.comwww.gov.uksteampowered.comgamepass.comgrammarly.comwiley.comcasalemedia.comanthropic.comzendesk.comharvard.eduunisys.compaloaltonetworks.comok.runaver.comea.comchatgpt.siteokta.comnvidia.comtradingview.comtp-link.comdell.comdotomi.comweebly.comdynatrace.comatlassian.netbsky.appgo.comglobo.comstanford.edugitlab.comwps.comxboxlive.comopendns.comnasa.govplesk.comadobe.netyandex.comcalendly.comsubstack.comduckduckgo.comaol.comtemu.comline.mesteamcommunity.comdailymotion.comvisualstudio.comintel.commzstatic.comyahoo.co.jpappsflyer.comtrendmicro.comdropcatch.comspeedtest.netdrom.rubraze.comwalmart.comhuawei.comgoodreads.comcnbc.comddnss.de
And 174 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/og"><img src="https://adnave.com/embed/og.svg" alt="Share of the world's top websites that pass the check “Link preview tags complete”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Link preview tags complete: how the world's top websites do”, https://adnave.com/research/stats/og
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