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Structured data present: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 268 pass this check and 283 fall short.
49%
pass
268 of 551 sites
51%
fall short
283 of 551 sites
6 of 51
by how often it fails
1 is the most-failed check · area: Technical health
What this check means
Structured data labels what is on a page (an organisation, a product, an article) in a form machines read exactly. It powers rich results and helps AI assistants describe the site correctly.
Guide: Structured data: a plain guide to schema markup
Popular sites that fall short (283)
google.comfacebook.comfbcdn.netyoutube.comtwitter.comlinkedin.comazure.comtriplinkintl.comgooglevideo.comamazon.commail.rulive.comgithub.comlsrelayaccess.comwikipedia.orgnetflix.comdzen.ruwhatsapp.netbing.comx.comgooglesyndication.comyoutu.bewindows.neticloud.commyfritz.netwhatsapp.comgoogledomains.comwa.meskype.comdigicert.comspotify.comvimeo.comntp.orgbaidu.comblogspot.comqq.commozilla.orgnginx.orgmsn.comt.melencr.orgyandex.netyandex.ruadobe.ioipify.orgregistrar-servers.comcloudflare-dns.comduckdns.orgapache.orgskybridge.clickarchive.orgvk.runic.rutelekom.netsnapchat.comvk.comtelegram.orgsamsungcloud.comgravatar.commeraki.comshopify.comastrumu.ioexample.comflickr.comscorecardresearch.comw3.orgquickconnect.topki.googsoundcloud.comtheguardian.comdoi.orgafternic.comoracle.compublicnode.comwikimedia.orgmit.educharter.nett.coadtrafficquality.googlednsmadeeasy.comimdb.comalidns.comslack.comhp.comtelegram.melaunchpad.netnature.comwww.gov.uksteampowered.comtinyurl.comgamepass.comip-api.comgrammarly.comspringer.comcloudflareinsights.commiui.comwiley.comanthropic.comdebian.orgweibo.comuserapi.comamazon.co.uknflxvideo.netespn.comphp.netpaloaltonetworks.comnaver.comsmartadserver.comwithgoogle.comea.comchatgpt.sitebilibili.comgnu.orggmail.comcdc.govun.orgaliyun.combsky.appnetease.comgoogle.cnamazon.dego.comglobo.comdns.googlestanford.eduxboxlive.comissuu.comopendns.comlive-video.netamazontrust.comyandex.comsubstack.comduckduckgo.com163.comaol.comline.mesteamcommunity.comtaobao.comdailymotion.comnetcraze.ioarxiv.orgsberbank.rueye4.cndyndns.orgg.pageyahoo.co.jplijit.comdropcatch.comspeedtest.netgoodreads.com
And 133 more. The full list is in the data file.
Popular sites that pass (268)
cloudflare.comamazonaws.commicrosoft.comapple.comoffice.comcloud.microsoftfastly.netdoubleclick.netpinterest.comzoom.usadobe.comtiktok.comwordpress.orggandi.netyahoo.comopera.comb-cdn.netroblox.comamazonvideo.comworkers.devf5.comt-online.dewordpress.comsentry.ionginx.comui.comeuropa.euchatgpt.combit.lysamsung.comgithub.iodropbox.comandroid.comwindows.comdiscord.ggcrashlytics.comnytimes.comubuntu.compages.devgoogle-analytics.comcreativecommons.orgforter.comdiscord.comreg.rucnn.comkaspersky.combrave.comunity3d.comhcaptcha.comstripe.combbc.comroku.commts.ruweather.comamplitude.comcriteo.comtwitch.tvnist.govbbc.co.ukapplovin.comcisco.comsourceforge.netsalesforce.comcpanel.nethubspot.comlinktr.eegoogleblog.comwho.intdatadoghq.comcentinel-analytica.comlaunchdarkly.combooking.comonelink.mealibaba.comcasalemedia.comzendesk.comvungle.comharvard.edurubiconproject.comunisys.comok.ruokta.combranch.ionvidia.comtradingview.comtp-link.comcheckpoint.comdell.comdotomi.comweebly.comdynatrace.comelasticbeanstalk.comatlassian.netgitlab.comwps.comname.comnasa.govplesk.comadobe.netcalendly.comtemu.comvisualstudio.comintel.commzstatic.comduolingo.comappsflyer.comtrendmicro.comdrom.rubraze.comshein.comwalmart.comhuawei.comcnbc.comwp.combusinessinsider.comscribd.comteamviewer.comfoxnews.comstatista.complaystation.comindiatimes.comklaviyo.comshop.appdocker.comtaboola.commega.co.nzcapcut.commozilla.comfirefox.comoup.comslideshare.neteset.comwired.com3lift.comatlassian.comca.govtime.comsophos.comdailymail.comuol.com.brrakuten.co.jpsquarespace.comwix.commediatek.comconviva.comvercel.apptimeweb.rutarget.comcloudns.netunesco.org
And 118 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
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The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/schema"><img src="https://adnave.com/embed/schema.svg" alt="Share of the world's top websites that pass the check “Structured data present”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
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Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Structured data present: how the world's top websites do”, https://adnave.com/research/stats/schema
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