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Internal links point straight at their pages: how the world's top websites do
Of 237 of the world's most popular websites that we audited, 159 pass this check and 78 fall short.
67%
pass
159 of 237 sites
33%
fall short
78 of 237 sites
22 of 51
by how often it fails
1 is the most-failed check · area: Other pages
What this check means
Links inside a site should point at final addresses. Linking through a redirect adds a step for every visitor and crawler.
Popular sites that fall short (78)
dyndns.orgg.pagetrendmicro.comspeedtest.netshein.comwalmart.comgoodreads.comcnbc.comscribd.comeventbrite.comteamviewer.comopenstreetmap.orgoraclecloud.comblogger.comgoogle.decapcut.commozilla.comfirefox.comgoogle.com.hkicloud-content.comsophos.comsquarespace.comsupercell.commaricopa.govdigitalocean.comunesco.orgsagepub.comintercom.ionintendo.comtrueconf.netonetrust.comnewrelic.comtencent.comprimevideo.comsupabase.cobeget.rucookielaw.orgasus.comindependent.co.uk360.cnbitrix24.rupython.orgrustore.rubild.delivejournal.com2gis.comnikkei.comgoogle.co.ukviber.comauth0.commlb.comprnewswire.comrakuten.comerome.comdigitaloceanspaces.comappspot.comsalesforceliveagent.comairbnb.comflipkart.comvivo.com.cnseznam.czgoogle.com.brparklogic.comunpkg.comworldbank.orgbankofamerica.commercadolivre.com.brhbr.orgparamountplus.comno-ip.comamazonalexa.compbs.orgmercadolibre.com.arapp-ads-services.commailchi.mpsynology.comys7.comcostco.com
Popular sites that pass (159)
appsflyer.comdrom.rubraze.comhuawei.comddnss.deietf.orgnetangels.ruwp.compushy.iobusinessinsider.comsina.com.cnfoxnews.comstatista.comtplinkcloud.comaddtoany.complaystation.comindiatimes.comklaviyo.comshop.appdocker.cominmobi.comtaboola.commysql.comselectel.ruoup.comfast.comslideshare.netcornell.edueset.comwired.comatlassian.commedia.netca.govtime.comdailymail.comuol.com.brwix.commediatek.comdreamhost.comconviva.comvercel.appadriver.rutimeweb.rutarget.comcloudns.netjquery.comcrpt.ruflurry.comhotjar.comtechcrunch.comezvizlife.comoptimizely.comikea.comfree.frberkeley.edustackadapt.comtelefonica.debox.comdoubleverify.comampproject.orgjotform.comverisign.comring.comservice.gov.ukivi.rumeta.comloc.govnike.comsknt.ruredhat.comsurveymonkey.comuber.comspiegel.dekick.comcbsnews.comlemonde.frbandcamp.comdeepl.comrfc-editor.orgbugsnag.comglobalsign.comitch.iooutbrain.comgumgum.comdailymail.co.ukpalmplaystore.comcraigslist.orgzoho.comcnet.comstatuspage.iowattpad.commailchimp.comcursor.shlinode.comwelt.dezillow.comnetlify.appcloudinary.commoloco.comagora.iodiscordapp.comameblo.jpuk.commixpanel.comted.comusps.comkleinanzeigen.dedeloitte.compendo.iochess.comtheverge.comfrontiersin.orgmyspace.comattn.tvspamhaus.orgzoom.combiblegateway.comdeepseek.comreadthedocs.iopoki.comotto.demax.comnbcnews.cominstructure.comliftoff.iosmilewanted.comporkbun.comepa.govvisa.cnthreema.chappcenter.ms0xrpc.iofwmrm.netfigma.comclasslink.comlg.comwyzecam.comlatimes.comtailscale.comqualtrics.comnetworkadvertising.orgseedtag.comnote.comunruly.corepubblica.itflashtalking.comcpmstar.comonet.plcorriere.ithuffpost.com
And 9 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
Put this figure on your own page
The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/site-redirects"><img src="https://adnave.com/embed/site-redirects.svg" alt="Share of the world's top websites that pass the check “Internal links point straight at their pages”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
Use this figure
Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Internal links point straight at their pages: how the world's top websites do”, https://adnave.com/research/stats/site-redirects
Download the data (CSV)