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An independent audit of fwmrm.net, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 92 out of 100. The site lets the main AI assistants read it.
Growth Navigator · freewheel.com
7 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
Structured data found: WebPage, ReadAction, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification.
What to do: Add schema.org markup for the organisation, plus the type that fits the page: Product, Service, Article, FAQPage or SoftwareApplication.
Paste inside the <head> of the page. Fill in the name and logo address.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "freewheel.com",
"url": "https://www.freewheel.com",
"logo": "https://www.freewheel.com/your-logo.png"
}
</script>When someone shares the page, the preview will look bare or use the wrong image.
What to do: Add Open Graph tags: og:title, og:description and an og:image of 1200 × 630 pixels.
Paste inside the <head> of the page. Replace the image address with a picture of 1200 by 630 pixels.
<meta property="og:type" content="website"> <meta property="og:title" content="Direct Connections to Streaming Video Inventory | FreeWheel"> <meta property="og:description" content="Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen."> <meta property="og:url" content="https://www.freewheel.com/"> <meta property="og:image" content="https://www.freewheel.com/your-preview-image.png"> <meta name="twitter:card" content="summary_large_image">
Google will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Pages under about 200 words rarely rank for anything.
What to do: Expand these pages with useful detail, merge them into a stronger page, or hide them from search.
These scripts must download and run before anything is shown.
What to do: Add defer or async to scripts in the page head, or move them to the end.
How to fix this: Core Web Vitals: how to make a slow website fastAn icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistants“Direct Connections to Streaming Video Inventory | FreeWheel”
“Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.”
“Our intelligence built in. Your innovation built on.”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.freewheel.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.freewheel.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
The site offers a plain-text summary for AI assistants.
Every internal link we followed loads. 6 more could not be checked because the site refused or slowed our visits; they are not counted as broken.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Direct Connections to Streaming Video Inventory | FreeWheel https://www.freewheel.com/ | 200 | 0.04s | 676 |
Advertiser Suite | For Buyers | FreeWheel https://www.freewheel.com/advertisersuite | 200 | 0.09s | 642 |
Publisher Suite | For Sellers | FreeWheel https://www.freewheel.com/publishersuite | 200 | 0.15s | 705 |
For Builders | Tools and APIs | FreeWheel https://www.freewheel.com/builders | 200 | 0.12s | 678 |
Insights | TV Advertising & Ad Tech Blog | FreeWheel https://www.freewheel.com/insights | 200 | 0.04s | 804 |
Industry Councils | FreeWheel https://www.freewheel.com/councils | 200 | 0.04s | 529 |
Viewer Experience Lab | FreeWheel https://www.freewheel.com/viewer-experience-lab | 200 | 0.11s | 707 |
About Us | FreeWheel https://www.freewheel.com/about | 200 | 0.03s | 586 |
Careers | FreeWheel https://www.freewheel.com/careers | 200 | 0.09s | 501 |
Advisory Services | FreeWheel https://www.freewheel.com/advisory-services | 200 | 0.04s | 290 |
News | FreeWheel https://www.freewheel.com/news | 200 | 0.09s | 561 |
Contact | FreeWheel https://www.freewheel.com/contact | 200 | 0.10s | 168 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsMeta Pixel is on the page.
Audit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of fwmrm.net. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.