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An independent audit of figma.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 54 checks. Organic health is 96 out of 100. Blocked from the site: ChatGPT, ChatGPT search, Claude, Perplexity, Google Gemini.
Growth Navigator · figma.com
4 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 2 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
robots.txt tells these assistants to stay out, so they cannot read or cite your pages. That is a legitimate choice, but it removes you from their answers.
What to do: If you want to appear in AI answers, remove the Disallow rules for these crawlers in robots.txt.
Only if you want those assistants' search to be able to cite you. Add to robots.txt and remove the matching Disallow lines. Training crawlers (GPTBot, ClaudeBot) are separate and can stay blocked. Google-Extended is a separate choice: allowing it lets Gemini both ground answers in your pages and train on them.
User-agent: OAI-SearchBot Allow: / User-agent: PerplexityBot Allow: /
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastAssistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Figma: The collaborative canvas for design, code, and AI > Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place. ## Pages - [Figma: The collaborative canvas for design, code, and AI](https://www.figma.com/) - [Design Tools for Teams & Visual Thinkers | Figma](https://www.figma.com/design-explore/) - [Build Tools That Connect Design to Code, Fast | Figma](https://www.figma.com/build-ship/) - [Free Design Tool for Websites, Product Design & More | Figma](https://www.figma.com/design/) - [Figma Make: Create with AI-Powered Design Tools](https://www.figma.com/make/) - [Dev Mode: Design-to-Development | Figma](https://www.figma.com/dev-mode/) - [Figma Motion: Animation Tool for Designers & Developers](https://www.figma.com/motion/) - [Figma Specs: A container for your context](https://www.figma.com/specs/) - [FigJam: The Online Collaborative Whiteboard for Teams](https://www.figma.com/figjam/) - [Figma Slides: Create Presentations & Slides for Every Occasion](https://www.figma.com/slides/) - [Figma Draw: Creative Tools for Illustration & Visual Design](https://www.figma.com/draw/) - [Figma Sites: Design, Prototype & Publish Your Next Website](https://www.figma.com/sites/)
“Figma: The collaborative canvas for design, code, and AI”
“Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place.”
“The full-stack creative canvas”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
No links on the page use wording like “click here”.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
hreflang tags tell search engines which language version to show each searcher. A set that leaves out the page itself, or the fallback, is often ignored as a whole.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.figma.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.figma.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Structured data found: Organization, ContactPoint.
Every internal link we followed loads. 3 more could not be checked because the site refused or slowed our visits; they are not counted as broken.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Figma: The collaborative canvas for design, code, and AI https://www.figma.com/ | 200 | 0.27s | 409 |
Design Tools for Teams & Visual Thinkers | Figma https://www.figma.com/design-explore/ | 200 | 0.62s | 688 |
Build Tools That Connect Design to Code, Fast | Figma https://www.figma.com/build-ship/ | 200 | 0.74s | 517 |
Free Design Tool for Websites, Product Design & More | Figma https://www.figma.com/design/ | 200 | 0.23s | 981 |
Figma Make: Create with AI-Powered Design Tools https://www.figma.com/make/ | 200 | 0.40s | 738 |
Dev Mode: Design-to-Development | Figma https://www.figma.com/dev-mode/ | 200 | 0.63s | 631 |
Figma Motion: Animation Tool for Designers & Developers https://www.figma.com/motion/ | 200 | 0.45s | 535 |
Figma Specs: A container for your context https://www.figma.com/specs/ | 200 | 0.18s | 348 |
FigJam: The Online Collaborative Whiteboard for Teams https://www.figma.com/figjam/ | 200 | 0.29s | 779 |
Figma Slides: Create Presentations & Slides for Every Occasion https://www.figma.com/slides/ | 200 | 0.56s | 808 |
Figma Draw: Creative Tools for Illustration & Visual Design https://www.figma.com/draw/ | 200 | 0.22s | 452 |
Figma Sites: Design, Prototype & Publish Your Next Website https://www.figma.com/sites/ | 200 | 0.40s | 820 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of figma.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.