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An independent audit of deepl.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 96 out of 100. The site lets the main AI assistants read it.
Growth Navigator · deepl.com
6 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 1 takes minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
A single H1 tells search engines what each page is about.
What to do: Give each page exactly one H1 that states its topic.
That is heavy for the page code alone, before any images load.
What to do: Remove unused code and inline data, and load non-essential parts later.
How to fix this: Core Web Vitals: how to make a slow website fastSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsAn optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# DeepL AI Platform: Translation, Voice & API > Explore our AI suite and get more done: Translate speech, text, and media, or integrate the DeepL API. ## Pages - [DeepL AI Platform: Translation, Voice & API](https://www.deepl.com/en) - [DeepL Translator | World's Most Accurate Translator](https://www.deepl.com/en/translator) - [DeepL for AI agents: translate wherever your AI works](https://www.deepl.com/en/ai-agents) - [Manage translation workflows end-to-end, saving money and time](https://www.deepl.com/en/translation-flow) - [How AI-native translation shifts enterprise ROI](https://www.deepl.com/en/reports/nucleus-roi-study) - [Building for Europe’s sovereignty needs](https://www.deepl.com/en/blog/building-for-europes-sovereignty-needs) - [What MCP changes about enterprise software](https://www.deepl.com/en/blog/what-mcp-changes-about-enterprise-software) - [DeepL is now available in Microsoft Copilot, ChatGPT and Claude via MCP](https://www.deepl.com/en/blog/deepl-available-in-microsoft-copilot-chatgpt-claude-mcp) - [The real-time audio layer ready to transform voice translation](https://www.deepl.com/en/ai-labs/real-time-audio-layer-transforming-voice-translation) - [How we’re building Translation Quality Evaluation for DeepL](https://www.deepl.com/en/ai-labs/building-translation-quality-evaluation) - [From high-quality text translation to a real-time voice platform](https://www.deepl.com/en/ai-labs/high-quality-text-to-real-time-voice) - [Secure and scalable AI translation for enterprises | DeepL](https://www.deepl.com/en/products/translator)
“DeepL AI Platform: Translation, Voice & API”
“Explore our AI suite and get more done: Translate speech, text, and media, or integrate the DeepL API.”
“AI solutions that help you get work done”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
Headings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.deepl.com/en
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
3 structured data blocks found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.deepl.com.
A made-up address correctly returns a 404, so search engines can drop dead pages.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Width and height are set, so the page does not jump as images load.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, ImageObject, QuantitativeValue, Place, ContactPoint, WebSite, ItemList, ListItem.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
DeepL AI Platform: Translation, Voice & API https://www.deepl.com/en | 200 | 0.10s | 689 |
DeepL Translator | World's Most Accurate Translator https://www.deepl.com/en/translator | 200 | 0.11s | 676 |
DeepL for AI agents: translate wherever your AI works https://www.deepl.com/en/ai-agents | 200 | 0.17s | 855 |
Manage translation workflows end-to-end, saving money and time https://www.deepl.com/en/translation-flow | 200 | 0.23s | 668 |
How AI-native translation shifts enterprise ROI https://www.deepl.com/en/reports/nucleus-roi-study | 200 | 0.20s | 561 |
Building for Europe’s sovereignty needs https://www.deepl.com/en/blog/building-for-europes-sovereignty-needs | 200 | 0.48s | 1,002 |
What MCP changes about enterprise software https://www.deepl.com/en/blog/what-mcp-changes-about-enterprise-software | 200 | 0.27s | 902 |
DeepL is now available in Microsoft Copilot, ChatGPT and Claude via MCP https://www.deepl.com/en/blog/deepl-available-in-microsoft-copilot-chatgpt-claude-mcp | 200 | 0.36s | 812 |
The real-time audio layer ready to transform voice translation https://www.deepl.com/en/ai-labs/real-time-audio-layer-transforming-voice-translation | 200 | 0.52s | 675 |
How we’re building Translation Quality Evaluation for DeepL https://www.deepl.com/en/ai-labs/building-translation-quality-evaluation | 200 | 0.35s | 956 |
From high-quality text translation to a real-time voice platform https://www.deepl.com/en/ai-labs/high-quality-text-to-real-time-voice | 200 | 0.15s | 678 |
Secure and scalable AI translation for enterprises | DeepL https://www.deepl.com/en/products/translator | 200 | 0.32s | 771 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Without analytics you cannot see where visitors come from or what they do.
What to do: Set up Google Analytics 4 and add its tag to every page.
How to fix this: What to set up before you spend on adsGoogle Ads cannot learn which clicks turn into customers without it.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsAudit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of deepl.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.