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An independent audit of usps.com, measured by Adnave on November 13, 2026. We read 12 pages of the site as a search engine first receives them and ran 53 checks. Organic health is 90 out of 100. The site lets the main AI assistants read it.
Growth Navigator · usps.com
10 opportunities to improve
12 pages read in full, 30 more links checked
Organic health
out of 100
Ads readiness
out of 100
Our suggested order: biggest obstacles first, quickest first among equals. The effect of each fix is not measured. 3 take minutes.
Step 1 · Organic
Everything here was observed on the site. Fixing it removes a known obstacle; no one can promise a specific ranking in return.
Observed · AdnaveBot's reading of 12 pages on 2026-11-13 · each finding is what we saw on those pages; “what to do”, the score and the order are our judgment
“Welcome | USPS”. Titles outside roughly 30 to 60 characters are either vague or get cut off in results.
What to do: Rewrite it to 30 to 60 characters, leading with the main thing people search for.
How to fix this: How to write page titles and meta descriptions“Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate po…”
What to do: Aim for 70 to 160 characters so it is specific but not cut off.
How to fix this: How to write page titles and meta descriptionsGoogle will choose its own snippet for these pages, often a poor one.
What to do: Add a description of 70 to 160 characters to each page.
Without a width and height, the page shifts as each image arrives. That is the layout shift Core Web Vitals penalise.
What to do: Add width and height attributes to every image tag.
How to fix this: Image SEO: alt text, file size and layout shiftA made-up address did not return a 404. Search engines can end up indexing endless empty pages.
What to do: Make the site answer unknown addresses with a 404 status and a helpful “page not found” page.
How to fix this: How to find and fix broken links on your websiteSearch engines and screen readers use a link's words to understand the page it leads to. “Learn more” tells them nothing.
What to do: Reword each link to name its destination, for example “See our pricing” instead of “Learn more”.
An icon-only link or button with no text is invisible to screen readers and tells search engines nothing about where it leads.
What to do: Add an aria-label saying what it does, for example aria-label="Open menu", or alt text on the image inside it.
Assistants quote pages that state a question and answer it plainly. This page has no question-style headings.
What to do: Add a short section of real customer questions as headings, each answered in two or three sentences.
How to fix this: AI search readiness: how to be found by AI assistantsHeadings are the page's outline. When levels are skipped (a heading 2 followed by a heading 4), screen readers and search engines get a broken outline.
What to do: Use heading levels in order: one H1, then H2 for sections, H3 inside those. Style size with CSS, not by choosing a different level.
An optional plain-text summary of the site for AI assistants. It is cheap to add, but there is no evidence yet that it changes how often a site is cited.
What to do: Optionally add /llms.txt with a short description of the site and links to its most important pages.
Optional. Save as llms.txt at the top level of the site. Edit the first lines to describe what you do.
# Welcome | USPS > Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages. ## Pages - [Welcome | USPS](https://www.usps.com/) - [Contact Us | USPS](https://www.usps.com/help/contact-us.htm) - [Service Standards | USPS](https://www.usps.com/service-standards/) - [Rent a PO Box | USPS](https://www.usps.com/manage/po-boxes.htm) - [Send Mail & Packages | USPS](https://www.usps.com/ship/) - [How to Send a Letter or Postcard | USPS](https://www.usps.com/ship/letters.htm) - [How to Prepare & Send a Package | USPS](https://www.usps.com/ship/packages.htm) - [Shipping Insurance and Delivery Services | USPS](https://www.usps.com/ship/insurance-extra-services.htm) - [Shipping Restrictions & HAZMAT - What Can You Send in the Mail? | USPS](https://www.usps.com/ship/shipping-restrictions.htm) - [Online Shipping with Click-N-Ship | USPS](https://www.usps.com/ship/online-shipping.htm) - [Smart Lockers for Package Shippers | USPS](https://www.usps.com/smart-lockers/package-shippers.htm) - [Label Broker & Label Delivery Service | USPS](https://www.usps.com/ship/label-broker.htm)
“USPS.com Home Page”
Subheadings help readers and search engines scan the page.
The page gives search engines real content to work with.
Alt text helps image search and screen-reader users.
Without the doctype line, browsers fall back to an old rendering mode and layouts can break.
Without it, accented letters and symbols can show as garbled text, in the browser and in search results.
Search engines treat this kind of redirect as a weak signal and visitors see a flash of the old page. It also breaks the back button.
A field with no label is announced to screen-reader users as just “edit text”, and placeholder text disappears as soon as someone types. Clear labels also raise form completion.
Visitors and search engines get a secure connection.
Nothing on the page blocks it from being indexed.
The page declares a mobile viewport.
https://www.usps.com/
Search engines and screen readers know which language to expect.
Search engines have instructions for crawling the site.
Search engines have a list of your pages.
1 structured data block found.
Visitors who type http:// are moved to https automatically.
Both forms end at www.usps.com.
Browsers are told to always use the secure connection and not to guess file types.
Images, scripts and styles all load over https.
That is quick.
A reasonable size for the page itself, before images.
Scripts are loaded without delaying what visitors see.
The server shrinks the page before sending it.
Shared links show a title, description and image on Facebook, WhatsApp, LinkedIn and others.
Links shared on X show a rich preview.
Your icon appears in browser tabs and search results.
Nothing in robots.txt shuts out the crawlers behind ChatGPT, Claude, Perplexity or Gemini.
Structured data found: Organization, ContactPoint, WebPage, WebSite, SearchAction.
Every internal link we followed loads.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
Checked 11 other pages.
| Page | Response | Time | Words |
|---|---|---|---|
Welcome | USPS https://www.usps.com/ | 200 | 0.04s | 1,045 |
Contact Us | USPS https://www.usps.com/help/contact-us.htm | 200 | 0.06s | 1,124 |
Service Standards | USPS https://www.usps.com/service-standards/ | 200 | 0.14s | 816 |
Rent a PO Box | USPS https://www.usps.com/manage/po-boxes.htm | 200 | 0.09s | 2,944 |
Send Mail & Packages | USPS https://www.usps.com/ship/ | 200 | 0.17s | 1,113 |
How to Send a Letter or Postcard | USPS https://www.usps.com/ship/letters.htm | 200 | 0.13s | 2,249 |
How to Prepare & Send a Package | USPS https://www.usps.com/ship/packages.htm | 200 | 0.06s | 3,674 |
Shipping Insurance and Delivery Services | USPS https://www.usps.com/ship/insurance-extra-services.htm | 200 | 0.10s | 2,660 |
Shipping Restrictions & HAZMAT - What Can You Send in the Mail? | USPS https://www.usps.com/ship/shipping-restrictions.htm | 200 | 0.18s | 2,403 |
Online Shipping with Click-N-Ship | USPS https://www.usps.com/ship/online-shipping.htm | 200 | 0.07s | 961 |
Smart Lockers for Package Shippers | USPS https://www.usps.com/smart-lockers/package-shippers.htm | 200 | 0.09s | 1,262 |
Label Broker & Label Delivery Service | USPS https://www.usps.com/ship/label-broker.htm | 200 | 0.20s | 1,362 |
Step 2 · Ads
Ads only pay off when the site can measure what they bring in. We look for tracking tags in the page code; tags that load later, through a consent banner or tag manager, will not show up here.
Google Ads cannot learn which clicks turn into customers without it. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a conversion action in Google Ads and add the tag, or import conversions from Analytics.
How to fix this: What to set up before you spend on adsFacebook and Instagram ads need the Pixel to track sales and build audiences. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in Meta Events Manager and add it to every page.
How to fix this: What to set up before you spend on adsTikTok ads need the Pixel to measure results and optimize delivery. A Tag Manager container is present, so it may be loaded from there, which this check cannot see.
What to do: Create a Pixel in TikTok Ads Manager and add it to every page.
How to fix this: What to set up before you spend on adsGoogle Analytics is on the page.
Audit run on . It reads up to 12 pages (60 with a free account) as a search engine first receives them and checks further internal links for errors. Scores are a weighted share of the checks passed.
Run the same audit on your own site, free. No sign-up needed.
This page reports only what our audit observed on public pages of usps.com. Adnave is not affiliated with it. If you run this site and something here is wrong, run a fresh audit and tell us.